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Mar
04

5 Ways to Grow Your Online Business

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Once you have launched your online business, it’s now time to bring potential customers to your virtual platform. You may be wondering: how do I do that? Make sure to follow the five tips listed below to help market your brand to the masses.

Building Trust

While you will have taken steps to ensure your online business is safe and secure to use, there will still be customers who are wary of your page and unsure whether they can trust you. There are ways that you can instill confidence in your customers, such as making tweaks and changes to your page. To do this, you need to test your website’s infrastructure to clean up any images or broken links.

Make sure to look for poor grammar or fix any misspelled words. Also, having an ‘about us’ page can let your customers know more about your business, adding an element of trust. Another thing you could do is switch to original images. Many aren’t aware of this, but people have developed a buffer against stock photos. As a matter of fact, one eye-tracking study by Jakob Nielson found that people completely ignored generic stock photos on websites and had a preference for information-rich images of real people and products.

SEO

As an online business, you will want your products and services to appear on the first couple of pages of search results. This is known as SEO (search engine optimization), which can place your company higher than competitors. There are various ways that your business can stand out from the crowd, such as by adding in relevant keywords throughout your website that ensure your business appears near to the top.

Make sure that your website is mobile-friendly, so customers can access your page while on the go. This also means improving your site’s performance since page loading speeds will have both a direct effect on search results and bounce rates. You can do that by first making sure that your hosting provider is up to par. You can then start making adjustments to your website like compressing images and using a content delivery network that will display your content from the best location possible depending on where your audience is accessing it from.

Optimize Your Checkout

If shoppers have trouble in the checkout stage when trying to purchase a product, they will simply visit another online store. Thankfully, there are various ways to make the checkout experience easier. Make sure to conduct some user testing, so you can know that everything is working in the correct order.

Asking family and friends to try and purchase some products can be a good place to start. You will be able to watch as they shop, and they can give you honest feedback. You should also make sure that you add security seals to increase trust as well and reduce cart abandonment. SSL seals, in particular, will increase trust, with Norton’s SSL seal being the most trusted.

Marketing

The way you promote and market your online business can have a huge impact on how much interest you get. First and foremost, you need to know who your target demographic is, so you can promote your brand to the right people. Next, getting on social media platforms such as Facebook and creating a business page can build awareness of your company and potentially be seen by millions of users. What’s more, you will be able to interact first hand with your customers, which can make them feel valued and appreciated. You could also try alternative marketing approaches like guerilla marketing or use contests and giveaways to gain more traction on social media.

Type of Content

On your online store, it’s important to create content that is interesting, informative, and easy to understand for your customers. Adding a few personal touches and appearing down to earth can hook your customers from the get-go. You will also need to think about which type of VPS hosting provider you want for your website. What separates a VPS from other options like shared hosting, for instance, is that while multiple sites will share the same server, it will be partitioned in a way that will allow your site to work independently from the others. VPS hosting is better for e-commerce stores, as it is scalable, more secure, and can cope with higher traffic levels. Your site’s performance will be steadier as a result since surges in traffic on other sites won’t affect yours. And you’ll enjoy faster page loading times as well, which as we mentioned earlier will directly boost your search engines results and improve the user experience.

As with any business, the main aim of your venture is to attract as many people as possible to your company. Make sure to always have the customer’s best interests at heart as that way, you will build a loyal following who will stay committed to your brand.

Categories : Articles, Jill's Blog

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