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5 PR Myths That Just Aren’t True!

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Diana Ennen, Virtual Marketing blogger

pc: pixabay

There are so many PR myths flying around about PR and marketing these days.  And what is even worse is many of these myths have businesses bolting and instead of getting more PR for their business, they just cave and do nothing.  Not good.  Not good at all.  Let’s dispel some of these myths once and for all and have you on your merry way to more positive marketing results.  Let’s break it down.

5 PR Myths You Need to Expel ASAP:

The bigger the publication the more the results:  This isn’t always true.  Yes, it’s fantastic to land big media mentions and they can get you awesome coverage and a huge boost to add to your media page, bio, etc.  And you will get more attention.  However, a site that has a loyal following and is right on topic can often produce even more positive attention for you.  If you think about it more, does your audience actually read Inc. Magazine or that big publication you are so desperate to get it?  Or are they loyal folllowers to sites that gives them tips regularly that helps with their business and/or life.   Now, I’m in no way saying don’t go after the big guys, you want to.  But don’t focus solely on them. Start building great relationships with other sites that are a good fit for your expertise and message.

Getting Media Attention Is Just For the Bigger Companies, Not Some Solo Entrepreneur or Small Businesses Like Mine:WRONG!  Why yes bigger companies may at times seem like they have an unfair advantage, it’s your wisdom and knowledge that makes a difference.  So many make this critical mistake and lose out because of it.  They don’t try to get media attention because they think they aren’t “big” enough.  YOU ARE!!  Remember you are an expert in your business so share what makes you great and unique. Just do it!

Any PR is Good PR – NO, just No!  That’s almost like saying any food tastes as good as the next.  So my brussel sprouts will be just as good tasting as my 3 layer carrot cake.  I think not!  Yes, you might get more attention with some negative press, but ask yourself this, “Is that the attention I want?” Probably not.  Now larger corporations might be able to benefit with some negative campaigns, but they are usually throwing some hard-earned money on that to make it happen. And we aren’t talking a couple of dimes here.  So bottom line, continue to shine in your business and show the best you!  And if something were to happen to harm your brand, seek out a professional.

Exclusives – I Can Send Elsewhere – They’ll Never Know –I’m seeing this happen more and more and it’s not good. Some are promising exclusives to publications, and then sending elsewhere as well. They believe it’s okay to send an article that you’ve published elsewhere to top publications even though they say they only take exclusives. Sure, if you want to be red flagged and put on the immediate let’s not work with them list. Don’t do it!   Here’s the thing.  Top publications, and even those really good ones, don’t want to see their big feature story at the grocery store’s checkout next month in a competing magazine.  It is understandable.  Even if they only take a few tips, always play by the rules and do it right.  If you’ve given an exclusive, don’t publish your article elsewhere.

Let’s talk exclusives.  Usually bigger publications want original content. And a lot of websites do the same.  It’s up to you to review these and see if you feel it’s worth writing them an original piece or offering them the latest article you are pitching.  It truly depends.  What works is when you have a new article, you first pitch it to the bigger publications that you’d be happy to have them print your article and you don’t send it elsewhere.  You do the happy dance when you hear back from them.  But let’s say they don’t bite, then you pitch to the next set.  As you continue pitching what you’ll find is more places that want exclusives and want to build a relationship with you. Read More→

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Market Your Business This Summer And Show Your Best Self

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Diana Ennen, Virtual Marketing bloggerSummer is often a time when things slow down a bit.  Between vacations, holidays, and just wanting that relaxed pace, more and more clients require less time.  What’s good is that means more time for you to cha chill too.  But, unfortunately, it can have a negative effect on the paycheck.  That’s why it’s critical to keep marketing over the summer and we’ll show you ways to do just that!

Here are my top summertime tips for marketing your business:

Social Media Magnify – Step it Up!  – Keep your social media marketing consistent and running throughout the summer.  So often you can see lapses in content when the business owner goes on vacation and even when they just slow down and get “out of the mood to post.”  It’s hot, we feel you!  And if you go on vacation, you know that the week prior and the week after can be just as busy, so a slowdown there often happens for extended periods of time. What you need to do is prepare in advance and schedule posts or hire someone to help.  Also, know you can actually do this early on (like even in May, although we’re a little late on that for this year).  That way at the last minute you aren’t saying, “Man I need to write these posts, because guess what … you probably won’t!  But even if you do slow down, don’t go total ghost and disappear.  It’s better to have some postings than nothing at all.

With your social media too keep in mind that people are more cha chilled during the summer, which rocks.  It’s good to give your postings more personality because of that.  Share more fun videos.  Write more fun tips. Share pics of you out having fun.  Just keep it professional.  And yes, even on your business page, it’s AOK to post a pic of you enjoying the summer.  We just recommend keeping those bikinis off the page.  (Although we know you look marvelous in it!)

Content Marketing Magic – Make it Happen – There are those frazzled business owners and entrepreneurs who are looking at taking a vacation and thinking, I’ll never survive send help!  Well guess what, when your content shows up right at that right moment, it might be just what they need to take action and check you out.  (In a good way of course.)  So write that awesome content to show all you can do.

Write articles & blog postings specially addressing services you provide and especially ways you can help an overwhelmed business owner survive and thrive.  An awesome article outlining how you can help with the summertime blues and overwhelm and adding specific things you can do might just do the trick.

Paid Advertising – Do It – Do It Now – Let’s face it, it’s summer and more people are on social media relaxing than most times of the year.  This is a great opportunity to connect with those you might not otherwise get the opportunity to.  And why not make it easier by paying for ads and targeting your marketing directly to those people. Now you don’t want to throw off their chilled mojo, but you absolutely can advertise in a way that promotes your products and services, and has them clicking to find out more without spilling their beverage of choice.

And once again, let’s pump it up and make it fun.  You will catch more attention with a fun video, graphic, text, etc., than if it’s the same ole same ole boring content.  Let them see that “Hey, that’s the kind-of business I want to do business with.  I bet they are a hoot to work with.”  Now, of course, you don’t want to go overboard, but I bet if you try this out this summer, come fall you’ll like it so much that from now on, your ads will have more personality, which breaks down to more sales and $$$$.  That sounds pretty awesome, doesn’t it?  You betcha.

Networking – Get Out There  – During the summer a lot of folks take off and don’t attend as many networking events as they normally would.  Now you would think that would be a bad thing if you want to get out and network, but it can have the opposite effect.  So often networking events have clicks (oh I so don’t like that term, but it describes what I need to say perfectly.)   And when you attend these events, it’s hard to break into these clicks.  (Oh gosh there it is again.) But when some of the regulars don’t attend, those newbies can often connect on a more personal level with those there. Plus, with smaller groups, the meetings can be more intimate. Now no nasty emails telling me about your group not being a click.  I don’t mean any offense to anyone.  My point being, get out there and network.  Don’t take the summer off.  Try and connect with a few new people and most of all enjoy yourself. Often times event organizers will reward summer-time attendees with more laid back events. Read More→

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Diana Ennen, Virtual Marketing bloggerWant to get more engagement out of your social media?

These tips work!

  • Have a Plan – Work that Plan – The key is to be consistent. Don’t stop, start, start back up again, etc. Be consistent in your postings.  For example, I share tips, reviews, images, articles from publications, any media I get, what events I’m doing, tips from others, etc.)
  • Review Your Plan & Make Changes – Constantly review your SM marketing and make changes .. Just one might be .. finding out when your people are on SM by reviewing your insights and then sending more during that time.
  • Use Your Profiles –Use appropriate keywords to describe what you do in your profiles. Does your LinkedIn Profile sound like the same person as your Twitter Profile?  It should! Don’t be two different people online!
  • Post #PRTips, #VATips, #BookMarketing tips – Remember to include those tips that will reach your target audience. Also, set up columns so you can see what others post under these hashtags and repost some of their tips as well.
  • Do not run the same postings over and over again. Yes, you can use ones you’ve used before, but don’t do same ones repeatedly.  It  makes you appear lazy!
  • Facebook Ads – They work!  You get to set the budget, target the audience & more. You get more people to your page & you get ads that promote your events or services.
  • Images count. Use a great image, compelling message, call to action, etc.  Start noticing the ads that you see.  What is it about them that stands out?
  • You can send people to your website OR your Facebook page. Decide which you want? I normally do a combination of both.
  • Use the editor to fine tune your audience. One thing I discovered is that you can “Type in possibilities” and it will show what’s available. Say .. Entrepreneurs, business owners, romance novels, etc.
  • Boosted Posts – Just hit “promote this post.” Bam…it’s done! More likes=more engagement. Promote the posts that get the most responses and the ones that mention your newsletter, your specials, etc. (Not the ones that Facebook recommends.)
  • Promote the good stuff!


ABOUT THE AUTHOR: Diana Ennen, President of Virtual Word Publishing, offers PR and Marketing services, book marketing services, and PR and Virtual Assistant Coaching.  Sign up for her PR Success Series Webinars at ollow her on social media at and


PR and Marketing Tips – Becoming and Staying the Expert

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Diana Ennen, Virtual Marketing bloggercoffee and computerOne of the best ways to get known as the expert in your field is to regularly send out articles to targeted databases showcasing tips that you know best.   Seems simple enough, but so many just don’t do it.  And because of that, they are missing out on major opportunities, clients, and most important of all exposure for their business.

Articles are known to inform and educate.  These can be especially beneficial when changes are made that people need to be aware of. And in business that happens frequently.  People then look to you for guidance on topics when new changes happen and you become the hero always having the answer.  

So absolutely write on new topics and wear that cape.  However, don’t just write articles on new things that are happening.  Write articles on what you do daily in your business.  To you it might seem like the same ole’ same ole, but to others it can be just the information they are seeking. And when they do a google search and you routinely come up with what they need, guess what, they will want to do business with you.

I personally love top tips articles … say for example, 5 ways to get more PR for your business or 5 ways to 5 ways to build your brand.   I usually write these articles with the following guidelines

  • Awesome engaging title
  • First paragraph that describes the article and clearly grabs the attention of your audience.
  • The five tips I’ve mentioned – bulleted or numbered.
  • Closing paragraph that wraps it all up
  • Bio – shows your website, contact, media mentions and also any links to programs you run.

What is especially great is when you pitch these informative articles out, often times a publication will run the entire article.  So consider this, instead of a publication adding a sentence or two with your quote, the entire article is written by you and every tip is yours.  That is prime real estate baby!  It doesn’t always happen, but when it does it’s magical.

But to send it out to the media, you need to create a pitch.  They need to know why they would be interested in that article and who you are.  So let’s break down the pitch.  The pitch consists of a killer subject line that will have those who receive it, want to open it and know more.  Also, I often include the word “Article” with the Name of Article in the subject line.  This allows those who receive it to know what to expect.   Read More→

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Virtual Assistant Niches and What You Need to Know to Grow Your VA Business

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Diana Ennen, Virtual Marketing bloggerFinding the right virtual assistant niche is a great way to build your virtual assistant business with the best clients for your particular niche.  These tips should help.

So what exactly is a niche? Easy, a niche is a target market or industry whose needs fit well with a particular skill set. The great thing about the virtual assistant industry is that the opportunities for matching the right talents with the right niche are tremendous.

Basically having a niche allows you to focus your time and energy on the exact people you want to work with. And the ones that will pay your rates!  You will also be able to market best to find the right clients once you are clear on your niche as well.  When you aren’t all over the board, your marketing works best.

Here’s a breakdown of numerous Virtual Assistant Niches and the services they provide:

Publicity Virtual Assistants – Marketing VAs – PR VAs (My favorite of course)

  • All types of marketing – Really any marketing can be done by a virtual assistant
  • Finding the right type of marketing for each individual client (yes it differs!)
  • Write and send out press releases and articles
  • Help with book promotions and business promotions
  • Send out pitches to the media and securing clients on radio shows, TV engagements, mentions in magazines & newspapers, etc.
  • Creating professional images
  • Finding speaking opportunities for clients to speak at
  • Helping them blog and also send out regular newsletters
  • Building their brand

Author Assistant Virtual Assistants – Authors are an excellent source of work for VAs.

  • Editing – Proofreading
  • Typing of manuscripts
  • PR and marketing – selling their books as well as selling the author’s services, especially for business books
  • Ebook and book creation (typesetting too)
  • Social media marketing
  • Landing speaking opportunities and more
  • Getting them set up on Amazon
  • Publishing assistance (self-published or published).

Speakers and Coaches – They have very similar roles so often virtual assistants target them both.

  • PR and marketing – article and press release writing and submissions, brand marketing, event promotions, etc.
  • Teleseminars – from scheduling to promoting and marketing and being instrumental in having them run successfully, a VA can assist with every aspect.
  • Websites – Creating websites and maintenance, blog assistance & more
  • Social media marketing – getting them visible and keeping them visible
  • Consulting and brainstorming on creating courses, ebooks, etc.
  • Finding speaking opportunities & everything involved in making sure these opportunities go off without a hitch
  • Administrative – emails, calendar assistance, document preparation, etc.

Real Estate Virtual Assistants – The real estate industry is huge now.  Long forgotten is the big crash of yesterday.  Now it’s thriving.

  • Design ads / Social media images, etc.
  • Verify and setup appointments with buyers and sellers and calendar management – Keep track of the calendar for busy agents
  • Prepare and proofread documents and various paperwork
  • Update listings
  • Respond to email inquires
  • Administrative tasks
  • Listing Coordination / Transaction Coordination
  • Bookkeeping
  • Marketing – Everything from research to sending out press releases and pitches
  • Website Creating & Maintenance
  • Social Media Marketing
  • Content and Blog Writing
  • Video assistance
  • You name it, you can do it.

Bookkeeping Virtual Assistants – Truly a best friend to many especially this time of year!

  • Bank Reconciliation & Reconciling Credit Card Statements
  • Client Invoicing (huge help for businesses)
  • Accounts Receivable & Accounts Payable
  • Keeping books on a monthly basis and reporting findings to clients.
  • Year-end tax assistance & tax preparation
  • Payroll
  • Quarterly taxes
  • QuickBooks Assistance
  • Any and all accounting services.

Event planning virtual assistants –   The key to a successful meeting is planning and careful attention to every detail.

  • From planning the event to more advanced things such as getting sponsors, etc.
  • Finding venue or coordinating with speakers, hosts, & those coming to the event. Often times reduced rates on rooms come into play. Be on top of that and also make sure all attendees are well aware of this in advance.
  • Travel arrangements. Can you imagine a mistake here and the host of the event doesn’t arrive in time.  (BAD, very bad)
  • Technical work. Too much to even name here, but it’s a lot.  You want the speakers to sound great and also be able to show their slides if they have them, video, etc.  You want it all to run like a well-oiled machine.
  • Front desk support. Registering attendees, etc.
  • So many more, but you get the drift.

Read More→

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Overcoming Challenges in Business

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Diana has owned her own home-based business since 1985! In this month’s video she addresses some the challenges she’s faced and how she has overcome.


About the Author:  Diana Ennen is the President of Virtual Word Publishing,, where she offers PR and Marketing, book marketing, PR and Virtual Assistant Coaching, VA services, writing and editing, ghost writing, and so much more.   She has been featured in all major media including Forbes, Fox, Entrepreneur Magazine, Inc. Radio, Woman’s World Magazine, and too many to mention and gets her clients in these publications as well. Email her for more information at

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Entrepreneurs – Master These 9 Top Business Tips for Success

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Diana Ennen, Virtual Marketing bloggerHaving a successful business takes time and effort and a blueprint that works.  It differs for all businesses, but many key factors remain the same.  As an entrepreneur for 33 years (celebrating this month), I’ve seen what works and what doesn’t.  You know what I mean. The thrilling excitement of a month that exceeds all your expectations not only monetarily, but with the work you do and the clients raving about your services.  To those devastating lows when mistakes happen or clients leave unexpectedly and you’re left with a smaller bank account and a little hole inside missing not only the work but the clients themselves.  It can be a roller coaster for sure.  But just like the thrill of a roller coaster, the absolute joy in owning your own business makes this one ride, most are happy to take, year after year.

But with most things, doing it right makes all the difference. Here are some tips entrepreneurs need to know to grow their business, but more importantly to love it as well.

Entrepreneurs – Master These 9 Top Business Tips for Success:

Be Exceptional at What You Do – No matter what services you provide, do it so well clients can’t do without you. And not only that, but they rave about you to their friends and business associates. You always want to provide that “wow” factor.  Wow, that is exactly what I needed.  Or wow you make me look awesome. Always go above and beyond and make exceptional your everyday practice.  This isn’t to say you need to work 24/7 and not set boundaries.  Quite the opposite.  You succeed best with boundaries.  But by being exceptional at what you do, your clients will feel the love.

Training & Learning – Continually learn new things in your craft and apply it to what you do.  So many learn new things, but then stop short of actually doing them. That’s like going to Target and walking out with just what you came for.  Impossible!  You are missing out on all the goodies.  Same with training.  Often times you learn things, but don’t get to the action step of doing it.  Make it happen! Also, be an avid reader.  Not only of business books, but memoirs and fiction too.  You can see styles you like and tips for success.  Books just motivate you and sometimes provide the escape you need to reboot.

Know Your Numbers – Boring!  I know it can be, but once you get doing it, it rocks.  You find yourself competing with yourself to get those numbers up.  Track social media and  how many followers/fans/friends, etc. on each network.  Track website views.  Track clients and hours you spend on each client.  Track the services or products you provide. Track your own marketing and how much time you spend on it and what you are doing as well as the results.  If you have a team, track those stats too.  Again, this will differ for each business, but just get started.

Now here’s the fun part.  Highlight your results. On the times your numbers go up highlight those in a fun color like purple or blue, or your very favorite color.  For the weeks they go down, highlight in brown (of course that is unless your favorite color is brown.)  It’s a mental thing, but boy is it fun to see those fun colors on those good weeks.  You’ll find yourself wanting to do more to increase your stats and you’ll feel rewarded.  Also, treat yourself with wins. On weeks that your numbers rock, get that extra Starbucks or something special you like and know that it’s because of the good results.  It’s a mindset thing, but it works!

Work Your Business –So many entrepreneurs get so caught up in their client work (which rocks don’t get me wrong!) that they have little or no time for their own business.  That means their newsletter doesn’t go out on time.  Their last blog was 2010.  Their social media is still wishing everyone a Happy New Year!  You get the drift.  It’s so important to work your business.  That means scheduling in time for your business.  Write it in your calendar and schedule it the same as client work. You wouldn’t NOT do your client work would you?  Of course not, so don’t skip out on your own business.

Know and Understand Your Clients – Truly listen to your clients and respond accordingly.  Many are so afraid to hear negative things that they simply don’t ask.  Big mistake!  Yes, it might be uncomfortable at times, but when clients know they can come to you with ways to improve their relationship, they will.  And often times it can be something really simple to change.  Also, it can be as simple as when sending your invoices each month, you say, “Do you have any recommendations?  Please let me know.”  I have made this a practice for years and I’m always glad when clients come to me with recommendations.  I want them coming back year after year so when I can do something better, I will. Read More→

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40 Days to a Better Business: Day 36 – Your Marketing Plan: Article Marketing Done Right

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40 Days to a Better Business

by Diana Ennen

So what is article marketing?  It’s writing quality articles and sending them out.  It’s allowing you to show your expertise by providing some of the knowledge you have with others.  It’s truly one of the best ways to get exposure for your business because thanks to Google and the Internet, your articles stay out there forever and you can get results even months later. It’s what you should be doing to get more business!

Let’s break it down.  It’s important to start with a great keyword-driven title, a title that contains the keyword phrases that your customers would be typing in when searching for your topic using a search engine.  It’s also important to keep those keywords flowing throughout the article, making sure your content is keyword rich as well.

Then you get right into the article.  Article content is important.  Be sure to provide information that your targeted audience needs. Your content needs to be interesting, it needs to be full of information, and it needs to have some take away value. Remember this is not an ad for your business.  You want to be really careful that your article is worthy of being read.

Choose your topic and then list four or five tips that support that topic, such as “5 Ways To Work With a Virtual Assistant” or “5 Best Holiday Gifts This Season,”  etc.

See how easy it is?  You open with an introductory paragraph, add in those 5 bullet points with tips, and then close with a paragraph summarizing your article.  Finish it off with your bio and bingo you’ve written an article.

But let’s give some additional tips:


  • Be informative – you are an expert and people value your information.   Give it to them.
  • When writing an article, solve a problem, answer a question, tell others how to run their business better or provide tips for achieving a better lifestyle.
  • People love to read the top 10 tips, or the best tips for doing something. What area of your expertise can you create a top 10 tips article on?
  • Now go a step further, what other top ten articles can you write? It’s easy to follow up with MORE articles.  For example, start a series of articles on the top 10 ways to do something.  For me it would be top 10 ways to write a press release.  Top 10 ways to write an article.  Top 10 ways to distribute an article. Top 10 ways to write a press release.  Top 10 ways to get PR, etc.  See how easy it can be.
  • Do a keyword search BEFORE you submit article. Get those words that generate the most traffic as well as those unique keywords that will bring targeted customers to your site.
  • Add keywords to title (first few words). Add keywords to first sentence of article & then sparingly throughout.  Use anchor text where allowed.
  • BIO — Your bio is what sells you.  Use it wisely and really compel people to hit that link and go to your site.
  • You don’t want web links in the article itself, however you want to add them in the bio.  Use them wisely.
  • When submitting articles online make sure that you check your article stats. Many of the article submission places have this. Check to see if the articles have been accepted recently? How many hits?  If you discover that the last 5 articles haven’t been accepted, then wait to submit more then.  However, don’t totally disregard that site.  Go back after a short time and see if perhaps things have changed.  If the articles still haven’t been accepted, say good-bye to the site.
  • Make sure when submitting the article that you put it in the best topic or category.  For example, don’t just list it in Business.  What area of business best suits this particular article?  For example, business, entrepreneurs.
  • You can get great information on writing and distributing articles on the article submission sites themselves. See if they have information on what they accept and how they want it.

Read More→

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Setting Up Shop as a Virtual Assistant

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Diana Ennen, Virtual Marketing bloggerSetting up a virtual assistant business is relatively easy, but it’s important to have a complete plan of action set out in advance. I’m a firm believer that the initial planning phase of a business is crucial to its success. This ensures that you don’t leave any vital steps unaddressed and also prevents any unexpected surprises down the road. Therefore, I recommend first writing a complete business plan for your business. This plan doesn’t need to be anything technical, just how you plan to operate your business including advertising methods, pricing, business hours, equipment and supplies needed, etc.

The next step is to select the appropriate name. Take your time here as you want your business name to be an asset by appealing to your potential clients. Your name needs to clearly express what services you provide and not limit you if you choose to expand your business into other areas. Decide on a name that people would want to call if they have virtual assisting needs.

To operate a business you are required by law to have the appropriate licenses. This is your permit to do business locally. It’s a simple procedure that doesn’t require a considerable amount of time. Contact your city and county officials under occupational licenses for complete details or go online. Most VAs start out initially as a sole proprietorship and then might change later.

Now it’s time to set up your bookkeeping. I find that the most important ingredient to keeping good books is keeping it simple. If it’s easy to do, and doesn’t require a lot of effort, I tend it do it more regularly. You will want to keep track of all your income and expenses. Save all receipts and pay all your expenses out of your business checking account. A software program such as Quickbooks is ideal for our type of business. Not only does it allow you to keep accurate records, but it also enables you to track exactly where the most money is coming from. This enables you to target your marketing efforts more in that area. Read More→

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Why All Businesses Should Be Using Video to Grow Their Business

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Diana Ennen, Virtual Marketing bloggerVideos works! We know that, but too many just don’t use them. Why? Mainly fear. Fear that they won’t get the results they hoped for. Fear they won’t know how to effectively use them. Or fear that they are too expensive for their budgets. Some even fear needing to go in front of the camera. The good news is businesses have no reason to fear. Videos are not only affordable and easy to use, but also one of the best ways to market. And today, if you don’t want to go in front of the camera, there is no need to do so. It’s that simple!

When you realize stats like those mentioned recently in a recent SmallBizTrend article that state that “80 percent of users recall a video ad they viewed in the past 30 day,” you can see why you should be using videos. Another example mentioned in that same article stated, “According to 70 percent of marketers, video produces more conversions than any other type of content.” Can you see the power of video? You should!

So let’s face these fears and break it down.

Why Use Video:
• Videos provide a way to remain “top of mind.” What does that mean exactly? It means, when someone sees your logo, they think of you. They remember you from your video. They feel they know you because the video adds that level of comfort and confidence.
• Videos provide a visually robust way to evoke a strong emotion and get viewers to take action. If you’re struggling to get your audience to react to your content, video will solve this. So will you get results, absolutely!
• Videos introduce your company, business philosophy, and services/products and help to build your brand awareness. What better way to show who you are and what you do.
• Videos help with all your marketing. Videos should be used not only on your website, but in all your social media, emails, newsletters, and more.
• Videos provide a means to regularly stay in contact with clients through education-based, warm and friendly, non-sales content.
• Today videos are so affordable that having an ongoing commitment is easy to do and encouraged.
• There are so many methods to do videos, if you won’t want to get in front of the camera; there is no need to do so. For example, you can do an audio-only voice recording that will be used with other video clips, images, animations, text and music. You can outsource a video spokesperson to present the message on your behalf. You can use hand drawn whiteboard sketch or illustrated animations and characters.
• Videos provide a way to showcase the holidays. What better way to say “happy holidays” than with a video with your company logo on it! And this isn’t just for the major holidays, but throughout the year as well for all special occasions.
• And so much more

Who can most benefit with video? Truly any business can benefit by making videos part of their marketing plan. However, these businesses truly do gain traction: marketing companies, real estate agents, speakers, coaches, authors, virtual assistant businesses, and more. Read More→

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