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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Diana Ennen, Virtual Marketing bloggerWant to get more engagement out of your social media?

These tips work!

  • Have a Plan – Work that Plan – The key is to be consistent. Don’t stop, start, start back up again, etc. Be consistent in your postings.  For example, I share tips, reviews, images, articles from publications, any media I get, what events I’m doing, tips from others, etc.)
  • Review Your Plan & Make Changes – Constantly review your SM marketing and make changes .. Just one might be .. finding out when your people are on SM by reviewing your insights and then sending more during that time.
  • Use Your Profiles –Use appropriate keywords to describe what you do in your profiles. Does your LinkedIn Profile sound like the same person as your Twitter Profile?  It should! Don’t be two different people online!
  • Post #PRTips, #VATips, #BookMarketing tips – Remember to include those tips that will reach your target audience. Also, set up columns so you can see what others post under these hashtags and repost some of their tips as well.
  • Do not run the same postings over and over again. Yes, you can use ones you’ve used before, but don’t do same ones repeatedly.  It  makes you appear lazy!
  • Facebook Ads – They work!  You get to set the budget, target the audience & more. You get more people to your page & you get ads that promote your events or services.
  • Images count. Use a great image, compelling message, call to action, etc.  Start noticing the ads that you see.  What is it about them that stands out?
  • You can send people to your website OR your Facebook page. Decide which you want? I normally do a combination of both.
  • Use the editor to fine tune your audience. One thing I discovered is that you can “Type in possibilities” and it will show what’s available. Say .. Entrepreneurs, business owners, romance novels, etc.
  • Boosted Posts – Just hit “promote this post.” Bam…it’s done! More likes=more engagement. Promote the posts that get the most responses and the ones that mention your newsletter, your specials, etc. (Not the ones that Facebook recommends.)
  • Promote the good stuff!

 

ABOUT THE AUTHOR: Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services, book marketing services, and PR and Virtual Assistant Coaching.  Sign up for her PR Success Series Webinars at www.prsuccessseries.com. ollow her on social media at https://www.facebook.com/VirtualWordPublishing/ and https://twitter.com/DianaEnnen

Diana Ennen, Virtual Marketing bloggercoffee and computerOne of the best ways to get known as the expert in your field is to regularly send out articles to targeted databases showcasing tips that you know best.   Seems simple enough, but so many just don’t do it.  And because of that, they are missing out on major opportunities, clients, and most important of all exposure for their business.

Articles are known to inform and educate.  These can be especially beneficial when changes are made that people need to be aware of. And in business that happens frequently.  People then look to you for guidance on topics when new changes happen and you become the hero always having the answer.  

So absolutely write on new topics and wear that cape.  However, don’t just write articles on new things that are happening.  Write articles on what you do daily in your business.  To you it might seem like the same ole’ same ole, but to others it can be just the information they are seeking. And when they do a google search and you routinely come up with what they need, guess what, they will want to do business with you.

I personally love top tips articles … say for example, 5 ways to get more PR for your business or 5 ways to 5 ways to build your brand.   I usually write these articles with the following guidelines

  • Awesome engaging title
  • First paragraph that describes the article and clearly grabs the attention of your audience.
  • The five tips I’ve mentioned – bulleted or numbered.
  • Closing paragraph that wraps it all up
  • Bio – shows your website, contact, media mentions and also any links to programs you run.

What is especially great is when you pitch these informative articles out, often times a publication will run the entire article.  So consider this, instead of a publication adding a sentence or two with your quote, the entire article is written by you and every tip is yours.  That is prime real estate baby!  It doesn’t always happen, but when it does it’s magical.

But to send it out to the media, you need to create a pitch.  They need to know why they would be interested in that article and who you are.  So let’s break down the pitch.  The pitch consists of a killer subject line that will have those who receive it, want to open it and know more.  Also, I often include the word “Article” with the Name of Article in the subject line.  This allows those who receive it to know what to expect.   Read More→

Mar
28

Pregnancy Tips – Recommendations for Eating Right While Pregnant

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For a large percentage of women, the time when they gain the most weight is when they are pregnant. More than 25% of
women gain more than 40 pounds during pregnancy. Typically, 18 to 20 pounds are due to the baby and pregnancy changes, so the rest of the weight gain (20+ pounds) will stay on your body after childbirth.

The Institute of Medicine now recommends the following guidelines for pregnancy weight gain, depending on body type, with the average being 30.5 pounds for women in the U.S: Read More→

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A marketing plan outlines the basics for how you want to market your business. Your marketing plan helps you establish, direct and coordinate your marketing efforts. It’s your roadmap for success.  Your marketing plan allows you to understand your customer base, better determine exactly how products or services will benefit those clients, and create a plan to market to those clients. Below are ten tips to get you started creating a marketing plan that will help you grow your business effectively:

1. Outline your marketing goals. Make sure to include any research or information that supports your marketing plan.  For example, keep a notebook that has all applicable keywords, research for new sites to connect with, and business contacts.

2. Outline a specific time-frame for completion of your goals. If you layout a timeline for your goals, you will be much more likely to reach them.

3. Make a list of all of your marketing plans. Each time a new idea comes to you, add it to your list.

4. Plan out your budget. Know how much you have available so that you can be sure to spend it wisely.   Be clear here on where you will spend your advertising dollars. Don’t just tell yourself, “I have some money for marketing.”  Instead, be specific. “I have $100 for paid press releases.” or “I have $40 for a Google Adwords campaign.”

5. Think through how you will handle the clients/customers who respond to your marketing attempt Read More→

Feb
08

What Can a Virtual Assistant Coach Do For You? Everything!

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Does it always seem that someone else is more successful than you in their virtual assistant business? I know sometimes it’s hard to hear about all those virtual assistants with too many clients, or those virtual assistants all making six figures when you are barely surviving.

Don’t you always wonder just what they are doing to make it happen? Well, wonder no more. You need to know that there truly are some secrets to success. There are things that when you do them consistently and do them well, business success is sure to follow. The problem is, how can you get those secrets? Easy – Hire a virtual assistant coach! Read More→

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It’s official. Social media is here to stay. It’s not a fad like so many initially thought and it isn’t going anywhere soon. Businesses have realized that not only is it a great way to connect with current clients, but a great way to land potential clients as well. And that’s only the beginning. Social media also allows you to promote all your upcoming events and products, and even gives you front row access to editors and reporters who might write on your area of expertise. The possibilities are truly endless. But the big question now is, how can entrepreneurs best use the current social media opportunities to help increase business?

Ten tips to incorporate social media into your marketing plan: Read More→

Jul
17

The journey to success in your home based business

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Work at Home Success — How do you measure the success in your life? As a home-based working mom it’s so different than the outside corporate world. I know for me, one day it can be a call from Borders that they are accepting one of my books, where another day it can be that I finally got my 8-year-old to go on a field trip at school. The last two she had missed being too scared to attend and instead spent the day home, sick. Both days, I consider huge successes! Both days, I felt a real winner!

Home based success can mean the little things such as a day we get all our work done while attending a sick child, or being one of the only parents able to attend a school function that your daughter so eagerly anticipated. That’s what we are trying to achieve in our home-based business, the best of both worlds. And having worked at home since 1985 I can truly say, it can be done.

 

So how can you achieve this success for your business and family? How can you make more good days than bad? Here are some tips:

 

Start Early: I find that by getting up an hour or so before everyone else, I can accomplish so much more. That allows me the extra 10 minutes of devotional time, a few minutes to enjoy my coffee alone, and then time to dig into my work. I usually save my peak work for this time as this is truly when I’m at my best.

 

Regroup and Rebalance: So often home-based moms feel overwhelmed and unable to accomplish anything because of this. Try breaking it all down. Take a day or two and write down your typical day. What can you change to make it better, to make it work? Often when it’s down in writing, it’s clearer to see where changes can be made. Try to lump together tasks and delegate any tasks you can. And above all else-avoid Guilt.

 

Eliminate time-robbers! We still have to cook dinner, (I tried, it didn’t work!) but I don’t have to talk to my friend, who doesn’t work, for 45 minutes during my workday. Say No!

 

Also, with my kids I found some of the work I actually could take outside or in another room. There’s no rule that says I have to work at my desk. Perhaps you can create different workstations around the home. Be creative.

 

Shortcuts To Success: What can you do to make your business run smoother? Constantly be thinking of ways to improve upon your business. Organization is naturally a big one. The more organized you are, the better you’ll be at many things.

 

Another shortcut for me was to create different books of materials that I frequently used so I didn’t have to reinvent the wheel each time and it was right in front of me. Thus, I created different 3-ring binder books of marketing letters, press releases, etc. Anything that I frequently use and would save me time, I’ll implement. Think about things that you can do for your business. Things that you use often, that you could print out and possibly make a collection of, and then look to as a resource. Or what other times savings tip could you think of that would help your business?

 

Another thing I do is buy paper that has 3 ring holes already in it. When I print out a client’s e-mail, or client’s article, I’ll immediately put it into their binder categorized by topic. I’m now able to find things more and also can see clearly all I’ve done with the clients.

 

Focus on Success: Continue to see yourself as a success and focus on your goals. Success is within your reach when you continually focus on your goals, both for your business and your family.

ABOUT THE AUTHOR:

Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA, Words From Home, Start, Run and Profit from a Home-Based Word Processing Business & the Home Office Recovery Plan. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.publicity-va.com. She also is the publisher of the science fiction thriller, Sledgehammer, http://www.pauloreyes.com Articles are free to be reprinted as long as the author’s bio remains intact.

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Jul
12

Entrepreneur Tips to Success in Running a Home-Based Business

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Work at Home Success — How do you measure the success in your life? As a home-based working mom it’s so different than the outside corporate world. I know for me, one day it can be a call from Borders that they are accepting one of my books, where another day it can be that I finally got my 8-year-old to go on a field trip at school. The last two she had missed being too scared to attend and instead spent the day home, sick. Both days, I consider huge successes! Both days, I felt a real winner.

Home based success can mean the little things such as a day we get all our work done while attending a sick child, or being one of the only parents able to attend a school function that your daughter so eagerly anticipated. That’s what we are trying to achieve in our home-based business, the best of both worlds. And having worked at home since 1985 I can truly say, it can be done. As president of Virtual Word Publishing, I’ve enjoyed working at home while watching my kids grow up and become just as motivated and determined to succeed in business and life as I am. That’s one of the perks is they get to see what you do.

So how can you achieve this success for your business and family? How can you make more good days than bad? Here are some tips:

Start Early: I find that by getting up an hour or so before everyone else, I can accomplish so much more. That allows me the extra 10 minutes of devotional time, a few minutes to enjoy my coffee alone, and then time to dig into my work. I usually save my peak work for this time as this is truly when I’m at my best.

Regroup and Rebalance: So often home-based moms feel overwhelmed and unable to accomplish anything because of this. Try breaking it all down. Take a day or two and write down your typical day. What can you change to make it better, to make it work? Often when it’s down in writing, it’s clearer to see where changes can be made. Try to lump together tasks and delegate any tasks you can. And above all else-avoid Guilt.

Eliminate time-robbers! We still have to cook dinner, (I tried, it didn’t work!) but I don’t have to talk to my friend, who doesn’t work, for 45 minutes during my workday. Say No!

Also, with my kids I found some of the work I actually could take outside or in another room. There’s no rule that says I have to work at my desk. Perhaps you can create different workstations around the home. Be creative. One work-at-home mom Missy DePew, President and Founder of MomMe TV Entertainment, Inc. has a laptop she carries from room to room so she can be near her kids when she has to absolutely work on her computer. Her new internet television web site, which was created for all moms, http://www.mommetv.com can be very demanding and trying to squeeze it all in can be difficult. DePew states, “With kids, laundry, and a new company – I try but it’s very challenging. You just do what you gotta do to make your ship run.”

Shortcuts To Success: What can you do to make your business run smoother? Constantly be thinking of ways to improve upon your business. Organization is naturally a big one. The more organized you are, the better you’ll be at all things. Spend the time to organize and you’ll find you have more time than you ever thought possible.

Another shortcut for me was to create different books of materials that I frequently used so I didn’t have to reinvent the wheel each time and it was right in front of me. Thus, I created different 3-ring binder books of marketing letters, press releases, etc. Now when I want to write a marketing letter or a new press release, I can draw upon some of the quotes from my other letters and I find that often times I can use one of the letters I’ve already created.

Think about things that you can do for your business. Things that you use often, that you could print out and possibly make a collection of, and then look to as a resource. Or what other times savings tip could you think of that would help your business? Write them down. Now apply them to your business.

Another thing I do is buy paper that has 3 ring holes already in it. When I print out a client’s e-mail, or client’s article, I’ll immediately put it into their binder categorized by topic. I’m now able to find things faster and also can see clearly all I’ve done with the clients. I also color coordinate my clients files. When Client A calls, I grab my red folder and automatically jump into his work mode. It saves me so much “think time.”

Focus on Success: Continue to see yourself as a success and focus on your goals. Success is within your reach when you continually focus on your goals, both for your business and your family.

ABOUT THE AUTHOR:

Diana Ennen is the author of numerous books including Virtual Assistant: The Series, Become a Highly Successful, Sought After VA. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com/ and http://www.publicity-va.com/. She also is the publisher of the science fiction thriller, Sledgehammer, http://www.pauloreyes.com/ Articles are free to be reprinted as long as the author’s bio remains intact.

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