CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!

Author Archive

Ivette Muller - Direct Sales SuccessCongratulations on your new business!!!

Now what?  🙂

Deciding on a direct sales business was the easy part…now it’s time to market your new business and find customers.  But where do you start?  Finding new customers can be a daunting task if you start telling everybody you know and anyone you meet.  Trying to tell everyone about your business can be exhausting.

Finding Customers

Why you ask?

Everybody is not a potential customer – contrary to popular belief, you should not try to market your business to anyone that’s breathing or has a checkbook.  In order to be successful and manage your time and marketing expenses efficiently, you really need to find a “niche” of potential customers.

Finding out who really needs or can use your product is the key to finding customers quickly.  By targeting your marketing efforts to find the people who are best suited to use your products, you maximize your chances of them needing the product and therefore, buying the product or hosting a party.

For example:  let’s say you sell jewelry, what kind of jewelry do you sell?  Does it appeal to a younger generation or the successful business woman?  Is it reasonably priced or is it high fashion and it costs a little more?

Now that you have identified what kind of product you sell, who could use it?  Or a better question to ask is who doesn’t need it?  When you ask yourself “who” needs your product, you are identifying a group of people who could benefit from your products and services.

Once you’ve identified who can use your product, it’s time to start making a list of people to contact.  This will get you started on finding customers quickly.

You can start with the F.R.A.N.K. list:  friends, relatives, acquaintances, neighbors and kids associations.  Now that you have a list of the people you know, prioritize them based on who needs your product – think about how you can make things easier for them.  Identify what problem your product solves so that you can create a targeted conversation piece to introduce your new business.

Example: “Hi Sally, this is Julie.  How are you doing?   How are the kids?  I was thinking about you today because Spring Break is coming up and I know you are going to California for your brother’s wedding.  When we talked last week, you mentioned that you didn’t have any nice jewelry to wear with your dress for the dance.  I thought you might still need some jewelry to finish off your wardrobe for the different events and I just started selling xxx jewelry and we’ve got some great pieces for day wear and evening wear.  When would be a good day to stop by and drop off a catalog with some recommendations?”

Using this type of script helps you to introduce your new product in a way that will help the person you talked to.  By offering personal shopping services to help your friend get what they need, you are offering more of a service rather than just trying to sell something.

People want to do business with people they know, like and trust.  So if someone already knows you and realizes that you have taken time to listen to their needs, they will be more receptive to what you have to offer.  The key to that script is personalizing it to your style of conversation and tailoring it to each person’s needs.   Here are the 3 components you need:

  1. Introduction – if the person sounds busy, ask if it’s a good time to chat
  2. Reference – mention a previous conversation that triggered you to call, why they need your service/product
  3. Ask when you can get together – try to avoid a question with a yes or no answer because it makes it difficult to follow up.  If you ask, “Can I stop by to drop off a catalog?” and the person says , “No”, then what?  You can’t ask why not or if another day would be better.  It stops the conversation.

Read More→

Ivette Muller - Direct Sales SuccessBad stuff happens.wood tower

No matter how hard you work in your direct sales business, something will go “wrong” and a customer will not be happy. Whether it’s a defective product, back-ordered or canceled item, lost order or product quality, it’s all a negative experience in the customer’s eyes.

Don’t let negativity scare you about your business.

There are ways that you can turn negative situations around and make it a positive experience for both the customer and you.  Remember, direct sales is a business of relationships.  So the better you take care of your relationships, the better your business will be.  Read More→


How to Build Your Direct Sales Business When Your Area is Saturated

Posted by: | Comments Comments Off on How to Build Your Direct Sales Business When Your Area is Saturated

Ivette Muller - Direct Sales SuccessOne of the “complaints” I hear very often is that someone’s market is saturated.  They say there are too many consultants trying to get business from the same group of customers.

I believe this is a misconception.

At any given time, there are only 20% of consultants in any business that are really working their business.  Even though you may know a lot of consultants, are they really active?  Are they holding parties every week?  Are they staying in contact with their customers? Are they sponsoring new people into the business?  Are they getting out to meet people every week? Read More→

Comments Comments Off on How to Build Your Direct Sales Business When Your Area is Saturated

The One Thing You DON’T Want to do at Your Next Event

Posted by: | Comments Comments Off on The One Thing You DON’T Want to do at Your Next Event

Ivette Muller - Direct Sales SuccessWhile we typically post all the things you should be doing in your direct sales business, today I want to tell you about one thing you shouldn’t do at your next event.

With the fall season just starting, there is no shortage of craft fairs, expos and bazaars to participate in for your direct sales business.  These are great events to help you get the word out about your business and the services you provide.  This is a great time to help people earn some of their holiday gifts too!

You’ll have the opportunity to meet lots of new people, talk to them about your products and their needs.  Most people have a giveaway or signup sheet so they can keep in contact with the new people they meet.  This is a great way to keep in contact and make sure they know about your latest specials and new products.  Read More→

Comments Comments Off on The One Thing You DON’T Want to do at Your Next Event

Ivette Muller - Direct Sales SuccessEveryone is crazy busy these days.  Between taking care of the kids, keeping the house “clean”, school activities, family and everything else, it’s a wonder people get anything done.

But, have you ever wondered how busy people are almost always the most productive?

It’s no secret that the busier you are, the more organized you have to be.  It’s all about managing your time and prioritizing to get things done.

We all have the same 24 hours in a day, but how you use it will determine your success.

Here are 5 things busy people don’t waste their time on:

  1. Television – it’s nice to take a break every once in a while but if you’re glued to the TV everyday at 2 p.m. for your favorite show it won’t help you be productive.  Record your shows and watch them as a reward when you’ve accomplished everything you need to for the day or when you’re resting on the weekends. Read More→

How to Pick Yourself Up After the Summer Slump

Posted by: | Comments Comments Off on How to Pick Yourself Up After the Summer Slump

Ivette Muller - Direct Sales SuccessParents all over are breathing a sigh of relief right now.  It’s back to school time!

After a summer filled with activities, vacations and “bored” kids, it’s time to get back to the routine.

Is your direct sales business ready to go back to school too?teacher's apple

Summer can be a slower sales period for many.  But back to school is a signal that the busy Fall season is just around the corner.  This is the time to buckle down and get busy!

Think about all the activities you need to do to get your kids ready for school:

  • clothes shopping
  • register them at a new school
  • school supply shopping
  • meet the teacher
  • college orientation

The list goes on and on! Read More→

Comments Comments Off on How to Pick Yourself Up After the Summer Slump

Ivette Muller - Direct Sales SuccessAs a direct sales business owner, you have full control on how to run your business.  You can work when and where you want, tailor your demonstrations and parties the way you want and market your business any way you

While you have company guidelines and policies to follow, the more unique you can make your business, the higher your sales. After all, you need to differentiate yourself from other consultants so that people will want to buy from you rather than someone else.

There is only ONE thing I don’t recommend you do:  discount your merchandise to get more sales.

Discounting merchandise to increase sales creates so many challenges for you and your business. Once you start discounting your merchandise, customers will expect the discounts to continue and will “wait” for the best deal.  This practice isn’t sustainable either if you want to make a profit in your business.  Competing solely on price is a losing battle – you will lose friends (other consultants) and customers when they find a better deal.  Read More→


Establish Your Goals for Direct Sales Success

Posted by: | Comments Comments Off on Establish Your Goals for Direct Sales Success

Ivette Muller - Direct Sales SuccessNo one wins a race without crossing the finish line.  But, you have to know where the finish line is so thatdice dream you can work towards the goal.

The same is true with your direct sales business.

If you want to be successful, you have to establish goals that you can track and measure.  Your goals can and will change over time, but you need to start somewhere to establish a good business routine.

For example, my overall goals to market my business and sponsor new consultants is the following: Read More→

Comments Comments Off on Establish Your Goals for Direct Sales Success

How to Include Your Kids in Your Direct Sales Business

Posted by: | Comments Comments Off on How to Include Your Kids in Your Direct Sales Business

Ivette Muller - Direct Sales SuccessHaving your own direct sales business means you’re the boss.  You can work when you want, take stay-at-home-momsvacations when you want and even work in your pajamas.

As a direct sales business owner, you also have the opportunity to show your children how to work and build a successful business.  Sometimes, the best lessons are by including them in the process.

But what exactly can your kids do for you and your business? Depending on the age of your children, you can include them in your prep work and non-income producing activities.  Read More→

Comments Comments Off on How to Include Your Kids in Your Direct Sales Business

Ivette Muller - Direct Sales SuccessBuilding a direct sales business is a lot like building a house: you need to build a foundation of  customers for consistent sales, then add the walls that keep your house standing strong with team members (new blueprintconsultants) and roof over your head with a consistently filled calendar of parties and sponsoring appointments.

Sounds easier said than done, right?

The key building a successful direct sales business is to work consistently.   Too often, consultants get frustrated when things aren’t going “right”.  Even if you don’t have any parties scheduled during the month, you need to work your business a little each day.

By working your business a little each day and focusing on the top 3 things that will generate more revenue, you are creating business that will happen “later”.  Read More→

About CWAHM:

** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy