CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
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How to Create a Happy Customer

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As the owner of a business, you know that keeping your customers happy can make or break your bottom line. The importance of customer satisfaction cannot be overstated, especially when recent surveys suggest that by the year 2020 customer experience will surpass price and product as the main element that sets your brand apart from competitors.

While we know customer experience is vital in growing a successful business – what steps do businesses need to take to ensure customers stay satisfied? Here are a few key ways you can nurture your customer relations and keep a smile on their faces:

Listen to What Your Target Market Wants

We’ve all heard the adage, “talk less, listen more.” There’s a reason this phrase continues to be used in everything from sales training to customer relations because it’s true and it’s the first key to keeping your audience happy. Customer feedback can come in many forms such as social media comments, observation, surveys or email and web forms. Make sure you are having a two-way dialogue, not just spouting off about how great your product or company is. Really listen to what customers are asking for and make the necessary changes. Taking the time to listen to your customers and following through on their requests is a great way to build brand loyalty.

Provide a Secure Platform

If you’re working in an e-commerce business, data security is critical to building customers’ trust. You must provide your clients with a secure website and payment platforms or risk a data breach and the possibility of irreparable damage to your business relationships.

Using an identity theft protection service as part of your employee benefits plan is a great place to start. Employees are often targeted by hackers to access proprietary information about your company’s systems which can lead to corporate identity theft. Read More→

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Six Ways to Make Your Marketing Count

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jill-new14According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even tougher. As moms trying to make our way in this billion dollar industry, how do we best focus our marketing efforts?

Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you’re considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.

Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a “strong correlation between the size of ads and their clickthrough performance.” So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.

Think Fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you’ll catch the eye of viewers who might not normally have noticed your advertisement.

Be Personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.

Another way to make your advertising more personal is to use images – especially real-life photographs. You can find royalty free photos online on various websites.

Be Unique
Make your ad stand out by creating something different and unique – something that represents your company well. Diana Ennen, a publicist and president of states, “With so much competition out there today, it’s important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the an ad that tells everyone why they should buy from you.”

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Review: Born To Wander

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I loved this book. I have always felt a restlessness in my soul, and Born To Wander addresses the topic in a straightforward and authentic way.

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Why are we so restless?

All of us have a little wanderlust—a desire for that next thing, that new place, but this competes with our longings for security, control, and safety. We don’t like how it feels to be unsettled and uprooted. Whether we’re navigating a season of transition, dealing with the fallout of broken relationships, or wrestling with a deep sense of restlessness, we are all experiencing some form of exile. And most of us do whatever we can to numb the feelings of unbelonging, powerlessness, and unsettledness that come with it. But the truth is that exile has a profound purpose if we can just learn to lean in.

Over and over again Scripture tells us that the people of God are exiles and wanderers. And this is good news because exile is what transforms us into pilgrims. In Christ, we are no longer directionless wanderers, but pilgrim followers who have a clear purpose and a secure identity. In Born to Wander, Michelle Van Loon weaves together personal stories and keen insights on the biblical themes of pilgrimage and exile.  She will help you embrace your own pilgrim identity and reorient your heart toward the God who leads you home. Engaging and thoughtful, enhanced with practical suggestions, prayers, and questions, Born to Wander will teach how to trust God even when you don’t understand what’s happening around you and follow Him even when it hurts.

If you keep chasing security, you’ll never find it. Embrace the purpose behind the wandering and discover the freedom and safety of resting in God alone.

“Every one of us carries a restlessness that runs as deep as the marrow of our born-again bones. Our relationships shift like tectonic plates. We change jobs. We switch churches. And our culture tells us the cure for our restlessness is to buy a new mattress, a new car, or a new tube of toothpaste.”

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What To Think About Before Starting Your Own Business

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coffee and computerIt’s more important than ever in this unsure economic climate that those who want to start their own business and make something of themselves are able to do it. However, simply having the idea and being excited to begin isn’t enough; you need to work out exactly how it is going to start and go on to success before you take the plunge. Without a plan and finances, starting your own business is going to be tough. So here is a short checklist of things you need to think about before you start your own business.


Are You Ready?

The first thing to consider is whether you are ready to start your own business. Doing so is going to involve a lot of hard work, and you may have to work incredibly long hours at the start. Plus you could come under a lot of stress; it’s a far different prospect than working for someone else who can deal with issues for you if necessary.


It’s also important to remember that starting your own business is not going to make you rich overnight. You will need to put a lot of time and effort into growing the business, as well as money from a variety of different sources. How much money and where it comes from will depend on the business itself and what you are planning for it.


You need to ensure that you are ready for this big lifestyle change. If all goes well, then it will certainly be worth it, but you need to be prepared for the new way of doing things that come with being successful. Once the money starts to come in, you can give yourself more free time, but until then you will be busy!


Not only do you need to be ready to begin, but so does your business. Everything needs to be in place before you start. If you’re starting a business as a tax accountant, you will need software from If you’re going to be a contractor, you will need tools. If you’re planning to teach computing skills, you will need a computer, and perhaps even more than one.

Read More→

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When managing a business, you learn a lot about different people, departments and how they function. It is critical that you understand each department, especially if you happen to be in a managerial role. This is because a great deal of your business’s success is dependent on how well each department works independently as well as together. As a manager, there are many things that you can do to ensure each department is working to their maximum potential. To give you a few ideas that could ensure you have a head start, this article is going to list different departments and suggest ways to support them in your business.

Find Out Their Needs

To begin with, when trying to support teams in your business, finding out what each team needs is fundamental. As opposed to using a one-size-fits-all approach, you should find out each team’s individual needs instead. You can do this by getting individuals to fill out a survey or hold team meetings to discuss what their unique needs are. By doing this, you’ll be in a better position to find out first-hand what they need and how you can help meet those needs as a result. However, some fundamental things that every team need are kindness, faith, confidence, patience, respect, guidance, time, and compassion.


Aside from moral support, another way of supporting teams in your business is by offering the right technology. In HR, you could do this by exploring which technologies would be best suited for their unique needs. If for instance, they needed software that could help keep their data in one place, minimize the time spent on administration tasks, and decrease the likelihood of errors, have suitable software where you have one-click reporting, real-time and automated workflows. The idea should be to find ways to make their tasks easier by eliminating the need to do the mundane ones repeatedly. In addition to this, you can also try non-financial rewards programs as well as help them improve their current HR strategy.

Content Marketing

In the content marketing department, there are several ways that you can offer valuable support. One of them includes offering tools to help them organize and time their social media posts, so that they don’t have to remember to post every day. Some tools that you can suggest for social media include Hootsuite, Buffer, SocialDrift, Unsplash as well as Canva. Each tool can help with different phases of the content marketing process so that they’re far more productive.


Another department that could do with your support is the finance department. Some ways that you can offer support include offering training and development, encouraging regular reviews, as well as rewarding their success. You could also try establishing process metrics that help measure that departments productivity.


Supporting each department in your business can go a long way toward making employees feel valued, appreciated and productive. For this reason, doing all that you can to help them excel should be a priority. Doing so could help ensure that your business sees exponential growth sooner than later.

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Four Tips To Help You Become A More Productive Business Owner

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As a small business owner, you should know how precious your time is. You probably have a whole list of things that you need to get done each day, and another list of things you want to do but simply don’t have the time for. Because of this, it’s important that you find ways to make the most of the time you have and use it more productively. If you do this, you’ll get more done quicker, which means you’ll have some time free to work on the other list. If you want to be more productive running your small business, then here are four things you can try.


Cut Out Unproductive Meetings

Staff meetings can go one of two ways; They can either be incredibly productive and useful for keeping your team on track, or they can be a complete and utter waste of time. If you want to avoid wasting your time in these unproductive meetings, then you need to make sure that every one you run or attend has a purpose and a schedule. The ones that don’t will rarely accomplish anything, making them pointless for everyone who attends.


Stick To Important Tasks

Despite what some people claim, you shouldn’t be doing every little task for your business. In fact, you should even be doing most of them. Your job is to complete the most important tasks, and all of the others can be delegated to your team or outsourced to agencies. For example, you could hire one of the best SEO companies from Ignite Digital to handle your SEO. When you’ve cut down your to-do list, make sure that you start with the most urgent tasks first.


Try Not To Multitask

Multitasking generally seems like a great way to get more things done, as it suggests that you’re doing two tasks at the same time. However, in truth, trying to do two things at once slows you down massively, and makes it more likely that you make mistakes along the way. It makes a lot more sense to focus on one task at a time, put all of your efforts into that, finish it, take a short break, and then move onto a different one when you’re done.


Keep Healthy Snacks Close

Whether you realise it or not, you’re using a lot of energy at work, even if you stay sitting at a desk all day. If you want to avoid getting sick or tired, then you need to keep your energy levels up by eating when you’re hungry. This means that you should keep healthy snacks somewhere in your office so that you don’t have to stop working to go and find some food. You should also make sure that you eat a healthy breakfast, lunch, and dinner every single day.

Running a small business takes up a lot of time, so it’s vital that you’re using yours as productively as you possibly can. Hopefully, with the tips above, you’ll be able to do just that, so that you have a bit more free time each day.


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Unfair Perceptions

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An excerpt from Unbridled Faith: 100 Devotions from the Horse Farm, by Cara Whitney:

Unfair Perceptions

“But Jesus said to them, “A prophet is not without honor except in his own town and in his own home.” And he did not do many miracles there because of their lack of faith.” Matthew 13:57–58

Giving your trust to a horse after it has hurt you can be a hard obstacle to overcome. Even after a “naughty” horse has spent a good thirty days with a trainer, you are still left to wonder if he has changed his ways. The horse’s behavior may have changed, but how we see him is still the same.

Horses aren’t the only ones who suffer from unfair perceptions. Sometimes people’s perceptions of us are hard to overcome. Even Jesus experienced this. When He traveled to His hometown of Nazareth, the people there still saw Him as a carpenter’s son. Because they let pride blind their eyes, they missed out on the miracles the Messiah was willing to offer.

We also fall prey to people’s old perceptions of us. After you become a new creation in Christ, it’s the people you are closest to who have the hardest time recognizing and accepting the changed you. Don’t get discouraged if you are labeled by the things you’ve done in your past. We all have a past we are not proud of, but Jesus took those sins of ours on Himself when He died on the cross. They no longer have any power over us.

“To follow Christ” means we apply the truths we learn from His Word (the Bible) and live as if Jesus were walking beside us in person. Don’t make the mistake of seeking your validation and self-worth from the opinions of other people. Instead, know that the Father sees you as a new creation, which you are in Christ. Find your self-worth in knowing that you are God’s beloved.

Lord, help me to see myself as You see me instead of finding my value in the opinions of others. Thank You that I am Your beloved, amen.



Cara Whitney grew up on a cattle farm in Northern Wisconsin. After spending a decade as a radio personality in markets that included Las Vegas, she found herself in a search of that simpler life everyone
talks about. She soon discovered that there is no such thing as a simple life, but instead your best lived life is one that includes a relationship with Jesus Christ. Cara lives with her husband and two kids on a horse farm in Nebraska.

Cara, wife of comedian and actor Dan Whitney (aka Larry the Cable Guy), has written a beautiful horse devotional – Unbridled Faith: 100 Devotions from the Horse Farm, Thomas Nelson (June 5, 2018).

“I never really set out to write a book. I grew deeper in my faith by talking to God while I also spent time with my horses. I see a lot of myself through the personalities of my horses, and through them, Jesus challenges me to fix the broken parts of myself. This journey became ‘Unbridled Faith’,” Cara shared.

Unbridled Faith is a daily devotional for horse lovers that brings 100 devotions straight from Cara’s horse farm. Each devotional, along with stunning photography, provide lessons from scripture sprinkled with winsome stories of horses that Dan and Cara know and love. The devotionals teach readers how to overcome temptation, discover why they should be glad God doesn’t answer yes to all prayers, and provide a reminder that each person is priceless to God. “I first used horses to try and fill the God shaped hole that I had in my heart. As big as my horses are, not one of them could accomplish such a task. I made the decision to put Jesus Christ there instead, and I am so happy to be saved. I now use my
horses to help communicate the Gospel of Jesus Christ to others,” said Cara.

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How to Get Yourself Organized While Working from Home

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Nowadays, work from home has become a very common option for many and we see a huge number of people who prefer to work from home due to several reasons. First of all, the work productivity is increased since the time of commuting to office is eliminated which can be utilized for the purpose of work. In addition to this, the physical tiredness is reduced to a great extent which helps in increasing the productivity. However, a proper organization of both your home and work life is quite a critical task particularly for the individuals who work from home. Working from home requires facing some tough challenges in terms of keeping the work obligations and family demands at the proper places. Thus, it is extremely important that you get yourself properly organized at the time of working from home.

Time Organization
The most important aspect of working from home is the proper management of time. While you are working from home, you save the time required for commuting but you need to make sure that the time which you save should not be wasted at any cost. This is the main reason why you should be taking proper control of your time by organizing everything efficiently to produce the desired results.

Setting Proper Expectations
When you are working from home, you need to create some of the basic rules for yourself along with setting proper expectations. One of the most important rules in this regard would be to set your hours of working which will result in the prevention of both excessive work and very less work. This is very helpful in maintaining a better family balance because all the members know exactly what to expect.

Distractions Should be Minimized
It is of immense importance that you should eliminate all elements that create distractions at the time when you are working from home. Irrespective of how sincere and committed you are to work, distractions would be there when you are doing your work from your home. This will eat up your working hours and make you less productive and hence you should try your level best to eliminate all sorts of distractions at the time when you are working. Read More→

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Three Tips To Get You Started Blogging for Business

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creative-workOver the last several years blogging has become the foundation for social media campaigns of businesses big and small. Where Facebook and Twitter help keep companies in the limelight, spreading the word about special events, discounts and newsworthy items, blogs are the place where companies build their reputation and make sales. As popular as blogging has become, I often hear from home-based business owners who are trying to figure out exactly what a blog consists of and how they can use one to benefit their business. Below are three tips that can help maximize the impact of your business blog.

1. It’s All In The Name
Be sure to choose a name for your blog that is both descriptive and easy to remember. Try to stick to either your business name or the name of your star product/service. If none of these are available consider using your name or business tagline. Also, consider possibly adding in your keywords … such as Publicity Virtual Assistant.

2. Use Keywords Effectively
When you write posts for your business blog be conscious of the words that you choose. Pepper your posts with keywords relating to your business, products, services and brand. These keywords will trigger Search Engine results and help you reach the top of the results for your keywords. Be careful not to overuse keywords, though, because readers will get frustrated and the Search Engines consider that against the rules.

Also, consider keyword phrases – often called long tail keyword phrases (why, I’m not sure!). Long tail keywords are simply a sting of words that make up a phrase that represent your keywords. Think, what would people type in Google to find me. Examples, “how to start a business.” Think … how can I define my blog more (or this particular post). I wrote this blog post on … (fill in the blank), now what keywords do I need to put in so others can find me? Read More→

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Smart Business Investments That Will Save You Money

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Whether you’re running a home business or something a little more substantial, sometimes you have to spend money to save money. As the old saying goes, entrepreneurs must speculate to accumulate, and that is what we’re going to focus on today. Some investment suggestions on this page could make your life more manageable and ensure you don’t have to work too hard to secure a stable income. So, consider these ideas, and then work out whether or not they are suitable for your current business situation.


Invest in the latest tech

You must understand there is lots of new technology out there at the moment that could help you to save a lot of time, effort, and money. For instance, instead of employing someone in-house to deal with bookkeeping, it’s possible to purchase automated accounting software that does the same job for only a fraction of the cost each year. You could also take the same approach when it comes to social media management and issues like that. There are software solutions that enable you to manage all your accounts from the same page. That means you will not have to spend hours every day updating your profiles with the latest news and links.

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