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Is ‘Tooting Our Own Horn’ in Our Direct Sales Business … Christian?

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hornWe know that in our direct sales businesses continuous networking is vital. Our reach needs to be far beyond the people we already know or the client base we have already built. Growing our client base may seem like a daunting task, and as Christians we may struggle with the concept that “tooting our own horn” is very UN-Christian. Can we righteously market ourselves or our businesses?

In our culture, marketing our businesses and self-glorification can easily run together, but they need not be the same. Proverbs does not discourage praise, only self praise (Proverbs 27:21). It is more fitting for someone else to place the crown on the ruler’s head. Besides, if you are good, there is no need to tell people. They will know it. And if you need to tell someone you are good, how good could you be?

This is a key reason why we must always conduct our businesses ethically; with honesty and integrity being at forefront in our mission statement. Those with whom we do business are our greatest resources for continued growth. Positive client feedback, and word of mouth referrals are the backbone of our continued growth.

When it comes to promoting our businesses, how do we get our names and our products in front of new people, on a daily basis? More importantly, can we do this without sounding prideful and self-serving?

I believe the answer is a resounding, YES.

As an independent sales rep, don’t fear the word “promoting”. It’s OK to be proud of the products or services we represent. It’s necessary to get our names out there and take advantage of the different public platforms we can utilize that will help us market ourselves. Here are some suggestions that have worked for me . Read More→

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