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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
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40 Days to a Better Business: Day 31 – Why Your Business Needs a Marketing Plan

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40 Days to a Better Business

by Lori Twichell

No matter who you are or what the size of your company is, a marketing plan is always a good idea. It’s far more necessary than most people realize. Often, marketing is the last thing people consider when starting or growing their business. People tend to get so wrapped in what they are working on, creating it or maintaining it, that they expect the product will stand for itself. There’s an inherent assumption that all the time and effort you’ve spent building it will automatically turn into buzz. Unfortunately, that’s not the case.

The most important reason that every business needs to have a marketing plan is that it helps us to solidify and clarify our goals. If you have a plan, you have not only clear end goals, but a path you can follow to get to those goals. This also allows you to measure opportunities that come your way and see if they fit into those plans or if they’ll get you to the end goal. It’s easy to get dazzled by someone else’s ideas and get excited about what they can do for you. If you don’t have a plan, it’s possible to get wrapped up in those ideas and get distracted from your own goals. A plan gives you a constant reference and measuring stick that you can use to help keep your business – and you – on track.

A marketing plan also help you understand your business from not only an owner’s perspective, but from your customer or client’s perspective. Putting together an effective plan requires you to understand your business, your audience, and how to reach that audience. This is invaluable information for any business owner to always have in mind. It’s pretty much impossible to get the word out to your audience if you aren’t sure who the audience is or what they would need from your business.

With a good, detailed plan, you learn about your business from the outside in rather than the inside out. You can fine tune your marketing message, branding, and make choices that will continue to move you toward you’re the end goals you’ve set for your business. An effective marketing plan will give you a reference manual for your business that includes a tagline, a mission statement (even if only for yourself), and a customer/audience profile. This encourages you to learn more about how to effectively share your business with those around you.

The final thing that a marketing plan offers you is control. It sounds strange to think that a business you own or manage might not be under your control but that’s very much the reality if you don’t have a good marketing plan in place. If you have a solid plan, you’ll be able to handle customer service issues, questions or problems that come along and you’ll be able to fine tune your message for your customers.

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Interview: Lisa Bergren on Glamorous Illusions

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Glamorous Illusions by Lisa BergrenABOUT GLAMOROUS ILLUSIONS

When Cora Kensington learns she is the illegitimate daughter of a copper king, her life changes forever. Even as she explores Europe with her new family, she discovers that the most valuable journey is within. The first book in the Grand Tour series takes you from the farms of Montana through England and France on an adventure of forgiveness, spiritual awakening, and self-discovery.


Lisa BergrenLisa Tawn Bergren is the best-selling, award-winning author of over 30 books, with more than 1.5 million copies sold. She just finished writing a Colorado historical trilogy (the first book, Breathe, Sing and Claim), and has begun a teen series called River of Time (Waterfall, book 1, comes out in February 2011).

Lisa’s time is split between managing home base, writing (including a fair amount of travel writing), consulting and freelance editing (with a little speaking here and there). She’s married to Tim, a liturgical sculptor, graphic designer and musician. They have three kids–Olivia (15), Emma (12) and Jack (7).

All five of the Bergrens make their home in Colorado Springs, Colorado.

Categories : Interviews, Jill's Blog
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