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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
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40 Days to a Better Business: Day 30 – Branding Your Business

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40 Days to a Better Business

by Roshanda Pratt

When you think of brands like Wal-Mart, Starbucks or Nike you probably think of very specific things.  For me, Wal-mart is one-stop shopping for all things.  Starbucks is the cool, trendy place to get a good cup of Java.  Nike is the sneaker that allows you to “Just Do it.” These companies and many like them have successfully branded us with their mission and vision.  Branding can be defined as consistently executing and promoting a specific set of values, both internally and externally, for the purpose of establishing ownership to those same values in the marketplace.

With that definition in mind, let’s consider Wal-Mart.  The store has branded itself as a low-cost store.  When you see a Wal-Mart you can count on saving more, living better.

Now, while your company name sets the tone for your brand, along with your logo and tagline, those elements alone are not the sum total of branding your business.  Simply put, branding is an impression; a mark you impart on your client or customer. The topic can be rather exhaustive; however, before you begin here are a few questions to consider:

What makes you different from the other guys? What are your competitors not doing?

The above questions are a starting point to showcasing your values and what you represent.  Remember Branding and Marketing are NOT the same.  Marketing can be simply defined as making specific people aware of who you are, what you do, and how it can add value to them. It is important to know the difference in order to effectively market and brand.

There is an effective, cost efficient way to brand your business, many of the tools you can do yourself as a small business owner.

  • Make sure your message is consistently delivered to every customer through the quality of product or service, packaging, logo, tagline and etc. Consistency is critical. It creates expectation.
  • Analyze the trends in your specific industry or niche and position yourself within the industry as an expert. You can do this by blogging, writing an E-book, creating a newsletter or providing media interviews.  This establishes your reputation and builds credibility.
  • Give something free to your target customers. Think Ice-Cream. Baskin Robbins gives away a free pink spoon of Ice-Cream as a taste test. How can your clients or customers “taste” or experience what you have to offer?
  • Let the customer get to know you.  Many people feel more comfortable purchasing or supporting people they know. Consider using yourself as the face of the brand and letting customers get to know you.
  • And most importantly, stay relevant. In a world constantly changing because of technology make sure you stay on top of what’s happening and how it could affect your business.

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The Competitive Spirit

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ro-marWhere did this competitive spirit among female entrepreneurs come from?

Whether, you are a Mompreneur or an entrepreneur without the responsibility of children or family, we are all in the same work. Partnership or connection is a divine gift. Just think, the bible calls those in relationship with Christ “co-labors” with Him.

My Pastor said the following once during a sermon and I have adopted it as part of my business mantra. “If you are doing anything significant and it does not require people then it’s not that significant.”

We are not here to compete but here to complete. The only person we are competing against is the average part of ourselves. That is where the fight should really be. Your assignment is to be intentional about making business partnerships, reaching out to others and making a connection to help them reach their God-given assignment.

You are already part of a great community here at Christian Work at Home Ministries. What I am telling you to do is exactly how I connected to CWAHM founder, Jill Hart. I saw what she was doing at CWAHM and I looked for an avenue to connect. In doing so, my life and business have richly been enhanced. In the words of Jill Hart, “It’s time to do life and business differently.”

Two are better than one, because they have a good return for their labor…
Ecclesiastes 4:9-10 NIV

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A healthier You= A healthier Business

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RoshandamjYxzPMEntrepreneurship is not for the faint at heart. Earlier mornings; late nights, slow cash flow or no cash flow at all. Small business ownership can be a rollercoaster ride at times. I have learned many lessons as a Mompreneur. The most recent lesson involved my sleep or the lack thereof.

Since college, staying up late is the norm. This professed night owl learned how to operate off very little sleep in order to get projects done. This lifestyle continued as a television news producer, well into motherhood and now as an entrepreneur. However, recently my “bad” habits started to catch up with me. I found myself unable to function. Seriously, it became difficult just to do the simplest things. I was burning the candle on both ends.

One day, on my way to a board meeting feeling very tired and drained, I heard the Lord say, “A healthier you means a healthier business.” Eureka! My constant late nights were a disadvantage to my family, business and ministry. While there may be times you may need to burn the midnight oil up, it should be exception and not the rule. I am discovering when I am well rested my business benefits as well everything and everyone else around me. I am not perfect in this area, some nights are better than others but I have gotten accountable and recognize this as an area where I have to renew my mind. Read More→

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The Blessing of Partnership

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RoshandamzUuXukThe thought of partnering with someone on a business project can be scary. I have always been the kind of the student who loathes group projects because more often than not someone does not pull their weight. However, recently I stepped out of my comfort zone to start a joint venture. It happened in the most unlikely ways, nothing I could have planned which makes this even more beautiful.

Each of us brings a unique strength to our business venture which is an added benefit for clients who work with us. Jesus Christ, our example, spent time pouring the Kingdom of God and duplicating himself in 12 men. I believe Christ understood in order for the good news to be spread, I must partner with others in different spheres of influence. The next level of success in your business could be found in partnering with someone who can add more value to what you are doing.

If you are in direct sales, could you elicit the partnership of a customer to help expand your customer base? As a virtual assistant you partner with someone who primarily provides social media to add another service to your business. The bible reminds us in 1 Corinthians 13:9, “For we are co-workers in God’s service; you are God’s field, God’s building.” God’s word tells us we are co-labors with Christ; partners with Christ. Read More→

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Are You Adding Value?

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ro-aprWho are you adding value to? We should be in the business of ultimately making clients and customers lives better. It’s more than the all mighty dollar. It’s about value and serving another person’s vision. Can The Lord trust you?

Let’s consider a baker. A customer wants a wedding cake. The baker meets the need/desire by baking a beautiful and rather tasty cake. The customer is satisfied and it provides a great addition to the wedding ceremony. The baker may look at this as “just” a job but in reality, she served this bride’s vision. Read More→

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Minding Your Business Vision Statement

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Roshanda Pratt, Minding Your Business bloggerMinding Your Business Vision Statement by Roshanda PrattA lot has changed in my world; my family moved over the summer, my business is getting a complete overhaul and the title of this blog is no longer Moving Your Media Knowledge Forward.  Despite the changes and my brief hiatus from CWAHM, I was challenged to really start Minding My Business. Not in the way you may be thinking, but rather being intentional and present with how and whom I serve in my business.

William Shakespeare wrote, “To thine own self be true…” The character who made this statement believed no matter who happens; no matter what you face; no matter what decisions you must make in life, make sure you stay true to your convictions/values.  It is important at the end of the day you can look at your reflection in the mirror and like the person you see.  So how can you be true in business?

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What’s Your Story?

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What's Your Story? by Roshanda PrattRoshanda Pratt, Moving Your Media Knowledge Forward bloggerEvery one has a story.  Isn’t this what makes for a good television show or movie? The storyline is what makes you fall in love with the underdog or dislike the villain.  Your story is important to your business.  Your story helps people connect to you and your brand.

My years behind the scenes as a television station have taught me the importance of storytelling.  Although my story telling was in snippets of 30 seconds, I still had to get people to connect to a story.  What’s your story? People want to hear it.  How did you decide on the name for your business? Why do you sell? What is your favorite thing about your business? Believe it or not people desire to connect even more as social media becomes more of the “norm” of communicating. Read More→


CWAHM Video Devotion: Harvest Time

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Scripture: Isaiah 55:10

Summer rain reminds us of one of Christ’s promises that harvest will come after the rain. Join Roshanda Pratt as she talks about God’s Harvest in our lives.

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Clean up your Communication Part 2

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Roshanda Pratt, Moving Your Media Knowledge Forward bloggercleaning2Last month, I spoke with you about spring cleaning your online communication.

Today, I want to challenge you—yes—challenge you, to put what I am going to tell you in practice.  By doing so, I am confident in saying it will cause you and everything around you to grow.  If you want to grow in your communication it begins by reading.  Simple, but very profound.

Reading has everything to do with your growth.  You cannot go any higher than what you know.  Everything in our life, every decision, every problem is a wisdom problem.   Hosea 4:6 reads, “My people are destroyed from lack of knowledge…” The old adage goes, “What you don’t know won’t hurt you.”

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CWAHM Video Devotion: Goodbye Fear

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