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Archive for Branding for Success

Dana Susan Beasley, Branding for Success bloggerWhat to Do When You Lose Motivation by Dana Susan BeasleyLet’s face it. Building a business isn’t easy. There really is no magic pill out there.

So how can you keep motivated to keep increasing your brand recognition when you feel burnt out?

First of all, take a look at your marketing plan. Does it include tasks that you dread? Do you have enough tasks in your plan that you truly enjoy?

For me, I’ve found that I need to concentrate my marketing plan on what I’m really passionate about. That includes Facebook, writing articles, radio shows, and producing videos, just to name a few. It’s easy to get so spread out with all the marketing options available that you spread yourself too thin! Try concentrating on what you really love to do and apply yourself wholeheartedly to those projects. You might find yourself having new motivation to do the work of increasing your brand awareness.

Training is another key way to keep motivated. Is this something you are investing in on a regular basis? Training is an investment in you. Gaining new skills is so important when building a business. The Internet is full of many opportunities for training. In fact, several years ago I decided that I was going to create my own home study course. I have learned so much! And the exciting thing is there is still so much to learn!

You may want to go even deeper than training and find a coach. A coach can help you grow by leaps and bounds! Again, there are many, many coaches that “hang their shingle out” on the Internet!

You may want to take a step back. Be sure to create time for yourself. Be with your family. Enjoy life. So often as entrepreneurs, we get caught up in our work so much that we forget to live! Take a breath and enjoy the process! I did this very thing a few weekends ago. I attended a woman’s retreat in the mountains far from my home. I felt at first that I was missing out on an opportunity to work. After all, my projects don’t get done by themselves! But I found I needed the time to reconnect with the Lord. He did some major work in me that I know will help me in my business. He also brought about some divine business appointments that I could never bring about myself! Read More→


How to Approach Sales and Have a Successful Brand

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Dana Susan Beasley, Branding for Success bloggerHow to Approach Sales and Have a Successful Brand by Dana Susan BeasleyI’m going to be honest with you, I am not a sales person. But actually, I’ve found that to be an advantage. Why?

Because more and more, consumers are resistant to blatant sales pitches. They are looking to develop relationships. The truth is, people don’t do business with businesses. They do business with people they like, know, and trust.

That is why social media is key. By building a following, you are developing a relationship with your target market. By showing them you are a real person rather then slamming them with pitch after pitch, you are creating trust and credibility. Read More→

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How to Write a Business Plan for Your Brand

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Dana Susan Beasley, Branding for Success bloggerWriting from the heartThe New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential!

If you already have a business plan, now is a great time to update it.

Why create a business plan? Because if you don’t have some measurable goals, how do you know what to aim for? As the Bible says, without vision, people perish.

And without a plan, your business could fail!

So if you want to take your business seriously and really experience branding success, here are seven must-have items in your business plan to skyrocket your revenue!

1) Mission, Vision, Goals

If you are going to succeed in your home business, you need to understand why you exist. Having clarity on this one issue will help you grow more and more, as a business owner and as a person.

Your vision is where you want to be in the future, what you want to accomplish through your mission. This takes imagination and wisdom.

Goals need to be measurable and time-based, specific and directly related to your mission and vision.

2) USP

Your Unique Selling Proposition is what makes you stand out above the competition. It’s the reason why your customers will be drawn to you rather than another company. It’s your particular strength that you do better than anyone else out there. USPs are often used for slogans and taglines.

For instance, when my husband was planning his architectural business, we came up with the slogan, “Safeguarding lives through strong and robust building design.” This is based on his unique strength of designing quality buildings made from reinforced concrete, not studs.

3) Marketing Objectives/Analysis

You need to understand what problems your market has and what solutions you offer. You need to know who your target market is and where they are. You also need to strategize on how you are going to reach them. These objectives and analysis can be fleshed out in greater detail in a marketing plan.

4) Competition

It’s important to understand who your competition is, both directly and indirectly. You need to understand how saturated your market is. If it is saturated, how are you going to provide a needed product or service that people want and desire, and are in fact desperate for? What is different about you that people want to purchase through you?

Let me give you another example: I have a client in the essential oil business. Now, as of late I have noticed that oils are a very popular business. Many work at home moms especially are selling these. But my client found a passion of hers related to the oils to help a specific target market. That is how she is branding herself. That is how she is distinguishing herself above the competition. As she works out her plan, she is tremendously excited and motivated. Her business holds much promise and I know that her team is growing. Read More→

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Why Professionalism Still Matters In Branding

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Dana Susan Beasley, Branding for Success bloggerdana-profIs professionalism a dying art? Sometimes I think that, living out here in the West as I do! But professionalism can set you apart from your competition and bring success to your brand.

What exactly is professionalism? Professionalism is having “soft skills,” like dressing appropriately for a client meeting, or shaking a hand in a confident manner, or making eye contact when you talk.

Professionalism is following through with your promises. When you say you will call, call! When you say that you will get a project done, get it done! If it’s not possible, let your client know right away and explain the circumstances. If it’s your fault, offer to make it right in some way.

Professionalism is also communicating well. It’s making the effort to spell words correctly, to form grammatically correct sentences, to write a letter (even an email) that conforms to standards with greetings, introductions, and closings. Of course, you can’t be perfect, but making the effort to be correct will go a long ways, especially in today’s society.

Professionalism also means you act accordingly on social media. Whining over and over again in postings is not going to give you a favorable impression with your network! Neither is acting like everything is perfect. Be real, but be above board, and show yourself as a person who is honest and has integrity. These two values alone will propel your business to new heights. After all, the most successful businesses are ones that have integrity.

Read More→

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The Work Ethic—A Great Tool to Grow Your Brand

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Dana Susan Beasley, Branding for Success bloggerdana-work-ethicWhat one tool can help you distinguish yourself above the crowd, above your competition?

An old-fashioned work ethic!

These days, the entitlement mindset has infected business after business. Sometimes, business owners will think that work is just owed to them or it will come magically. They will over-promise and under-deliver. They will say anything to get the job, but not follow through. If it’s not quick and easy, then why bother doing it? That is the mindset of this microwave generation where instant fixes are the expectation.

I have experienced this kind of mindset in my own business, with people I’ve hired to help me. I was particularly amazed by the attitude of interns who thought that they should automatically get the best jobs because they were college students studying to be graphic designers. If I had had that attitude when I was just starting out in my first job, I would have been fired! I gently pointed out to them that you have to earn the more desirable kind of projects by proving yourself!

But you can be different. The Bible is full of exhortations to work hard. Those who don’t work, don’t eat. Those who work diligently reap rewards. When you sow generously, you reap generously. And then think of the Proverbs 31 woman. She was a very hard worker indeed!
Read More→

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An Unexpected Source for Your Passion and Calling so You can Create a Thriving Business

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Dana Susan Beasley, Branding for Success bloggerSuccess. You want it. More than anything, you want a thriving work at home business. One that gives you the freedom to stay with your children, to be debt free, to enjoy life and most importantly, contribute to God’s Kingdom.

So how do you achieve this wildly successful business? Through authentic branding. Authentic branding is like a magnet that draws your ideal customer to you. Because you have a unique message to bring to the world. You have something valuable to offer that people want, need, and desire.

How do you find this authentic brand, your own unique identity? Here’s an unexpected clue that you may not have thought about:

Your childhood!

Let me explain. Years ago, after I had graduated from college, I purchased the book, “What Color is Your Parachute.” With this book’s guidance, I wrote about achievements from my childhood and turned them into skills for my resume.

This idea stuck with me when a few years later I participated in a career assessment seminar hosted by my workplace at that time, The Navigators. I realized that my childhood experiences were key in determining my passions and callings.

Looking back, I was always doing something creative or adventurous: I wrote plays and led my classmates into acting them out; I was writing a novel at age 10; by the time I was four, I had traveled the world in a camper with my family; I was making magazines; I was composing songs; I was holding lemonade stands and selling candy; I was playing school which included making a class roster, creating the assignments, doing the assignments and grading!

All of this makes sense to me now as a creative entrepreneur and homeschool mom. But there was one huge piece of the puzzle that until now had been untapped:

I was also a huge fan of Chronicles of Narnia and Lord of the Rings. In fact, by the time I was 16, I had created my own world, my own language, my own history and started to write a fantasy trilogy. When I was in grade school, my friends and I would go to the mesa behind our backyard and play Narnia. Read More→

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5 Essential Ingredients to Building a Successful Brand

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Dana Susan Beasley, Branding for Success bloggerWhat ingredients make up for a successful brand? Some of them may surprise you!

1. Desire

This is where it must start. You have got to WANT to build a successful business. You must want it with every fiber of your being.

Because face it: hurdles are going to come. Something worth having is something worth fighting for. There will be times when you want to give in, to throw in the proverbial towel. But DESIRE to achieve your goal will keep you going despite feeling tired, discouraged, or having setback after setback. This is a lifelong journey so think of it as a marathon, not a race!

2. Pursue Your Passions and Callings

An old saying that I like comes to mind: “Do what you love, and the money will follow.”

God gave you talents, gifts, and life experiences. He has a calling (or several callings) planned for you. After all, He put you on this earth. He is the provider (Matthew 6). You are here for more than just making a living. What is it? What’s your destiny?

That’s why the Parable of the Talents is just as relevant today when Jesus taught it. Jesus invested in you. Are you going to invest in what He gave you to get a return or are you going to bury it?

The ROI in this case is so much more than business profits. The real desire that God has for you is that you invest in others so that they will come to the Kingdom.

And also, your passions will bring you more vibrant life, more desire, and fulfillment.

I think of the other day when I gave my first ever Kingdom Entrepreneur class here locally in Colorado Springs. As I stood up there giving my introductory presentation, I felt that I belonged in front of that class. I knew there was “fire in my belly.” Ideas came rushing into me and I talked with animation and excitement. I inspired my students. What’s more, all my experiences came to bear, even my childhood ones.

I could deliver that well because I had a passion on the topic.

When you follow your passions and callings, then you will attract more people to what you’re doing AND most importantly, you will stick with it when you have setbacks. Again, it gets back to that desire. When you know your why, you will have inspiration, not merely motivation.

3. Define Your Target Market

If you aim at nothing, you will hit at nothing. The more you define the group of people or niche who can benefit from your programs, the more you will attract customers and clients.

Even as I write this, for instance, I am keeping in my mind one PERSON, who is a Christian Work at Home Mom or Dad. That is the market of this blog! I’m not writing to everyone in the universe. Just you.

It’s the same with your business. Who is your ideal client? What is their gender, age, economic status, education level, location? What do they like to do in their spare time? What are their problems?

This is where a sweet spot comes in. When you identify your passions and callings and that product or service you provide can solve your target market’s problem, then you will attract customers like bees to honey! Read More→

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Your Brand and What You Charge

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Dana Susan Beasley, Branding for Success bloggerdana-chargeAs a brand consultant, one pitfall I have noticed time and again is a sense of guilt for charging customers.

Often my clients are so excited about what they do and love helping people so much that money is the last thing on their mind.

But there’s a huge problem with this thinking.

First of all, let me ask you this question. Does your mortgage company feel guilty in asking for your payment? Does your utility company make sure that they are being “sensitive” before they bring up the money issue and send you that cutoff notice?

Of course not! You agreed to a service or certain contract and they expect payment. They are not going to “play nice” or hope that you will get around to paying them. In fact, they are going to harass you until you do pay it and, if you don’t, most likely you will be sued.

So why do we approach money owed to us business owners in a willy-nilly fashion? The underlying reason is lack of self-worth.

If your customer sees the value in what you do, they will be glad to pay you. All you have to do is ask!

Of course you don’t have to be mean or obnoxious about it, but you do need to be clear and upfront about it. Just saying simple words like, “I’d be glad to get started on your project as soon as I receive the deposit” or “I’d be glad to send you the product as soon as I receive your payment” can have a powerful effect.

I just helped my husband do this very thing, as he recently started his architectural business. He was hesitant to ask for the deposit. Of course, as the one who pays the bills and does the invoicing for his new company, I urged him to ask for the check immediately. I helped him with the wording as stated above and the response from the client was immediate! The client was even apologetic that he had not paid yet.

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15 Questions to Ask Yourself (and God) When You Want to Give Up

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question markLife as a Christian work at home mom or dad is not always easy. In fact, from my experience it’s like swimming upstream. Sometimes it is downright hard, especially when there are so many duties and responsibilities and needs that need to be balanced and juggled.

Sometimes I feel that it is like pulling teeth. As a matter of fact, I DID have to have a tooth pulled recently, so when that picture came to my mind just now as I was writing this article, I can attest to the truth of that statement!

Often it is two steps forward and three steps back. Then you throw in running a household (in our case doing extensive remodeling) and homeschooling a special needs child like I do (or whatever your circumstance), it becomes all incredibly overwhelming.

Like riding on a merry-go-round or running on a treadmill endlessly.

Will there ever be a day when your hopes and grand dreams as a Christian work at home mom or dad are realized? Will circumstances ever change? Is there any hope? Why not throw in the towel now and forget it?

But before you do, ask these questions:

1) What is your life and business about? Living a great life or loving a great God? (From “Freedom From Emotional Eating” by Barb Raveling)
2) Why did you get into business in the first place?
3) Do you need to pull back and rebuild?
4) What Is working? What is not working?
5) What is God trying to teach you through this difficult time? Where is He in the midst of it and what is He saying to you?
6) Do you have a strategic marketing plan or are you just throwing promotions at the wall, hoping they will stick? Read More→

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