CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!

Archive for Branding for Success

Sep
08

15 Questions to Ask Yourself (and God) When You Want to Give Up

Posted by: | Comments Comments Off on 15 Questions to Ask Yourself (and God) When You Want to Give Up

question markLife as a Christian work at home mom or dad is not always easy. In fact, from my experience it’s like swimming upstream. Sometimes it is downright hard, especially when there are so many duties and responsibilities and needs that need to be balanced and juggled.

Sometimes I feel that it is like pulling teeth. As a matter of fact, I DID have to have a tooth pulled recently, so when that picture came to my mind just now as I was writing this article, I can attest to the truth of that statement!

Often it is two steps forward and three steps back. Then you throw in running a household (in our case doing extensive remodeling) and homeschooling a special needs child like I do (or whatever your circumstance), it becomes all incredibly overwhelming.

Like riding on a merry-go-round or running on a treadmill endlessly.

Will there ever be a day when your hopes and grand dreams as a Christian work at home mom or dad are realized? Will circumstances ever change? Is there any hope? Why not throw in the towel now and forget it?

But before you do, ask these questions:

1) What is your life and business about? Living a great life or loving a great God? (From “Freedom From Emotional Eating” by Barb Raveling)
2) Why did you get into business in the first place?
3) Do you need to pull back and rebuild?
4) What Is working? What is not working?
5) What is God trying to teach you through this difficult time? Where is He in the midst of it and what is He saying to you?
6) Do you have a strategic marketing plan or are you just throwing promotions at the wall, hoping they will stick? Read More→

Comments Comments Off on 15 Questions to Ask Yourself (and God) When You Want to Give Up
Sep
01

Your Authentic Brand Identity—Where Truth and Perception Agree

Posted by: | Comments Comments Off on Your Authentic Brand Identity—Where Truth and Perception Agree

Little children, let us not love in word or talk but in deed and in truth.

When our pastor spoke from 1 John 3 over the summer, that verse struck out to me as a compelling one for business.

Because the best, most effective brand is built on authenticity. And the perception of your target market is the reality of what you have to offer.

What an amazing guideline! Right there in the Bible! Yes, it can be applied to your branding as a Christian work at home mom or dad.

But what is branding and do you need it?

Branding is the distinguishing mark that differentiates you from other businesses. It identifies you for who you are.

Effective brands build a relationship of trust and credibility with customers. This trust exists because their perceptions meet reality.

In other words, you deliver what you promise.

How many of us have experienced businesses that did NOT deliver what they promised? Did their words match up with their deeds? I imagine not!

I’m reminded of an airline trip I took years ago. Wow, the perception of that airline I am sure did not match up at all with the company’s advertisements.

In fact, a company can be negatively branded. I am thinking now of another airline company that has had series after series of bad incidents that have negatively impacted people’s perceptions of that airline.

So sure big corporations have branding but what about work at home business owners, especially those that may be involved in direct selling? Read More→

Comments Comments Off on Your Authentic Brand Identity—Where Truth and Perception Agree
Aug
25

The Number One Bible Passage that Makes a Difference in Your Brand

Posted by: | Comments Comments Off on The Number One Bible Passage that Makes a Difference in Your Brand

Bible verse and branding? How in the world do they go together?

As a Christian work at home mom, I can tell you from experience they DO go hand in hand!

In fact, long before I started my business, I prayed that God would not let me have a ministry until I could put this into practice.

It’s important and vital not only to our businesses, but to our lives and walk with the Lord even more so.

So what is the Bible passage?

1 Corinthians 13.

How does that even work? Let me paraphrase for you:

“If you speak in the tongues of men and of angels, but you have not love (for your target market, keeping their best interest at heart), then you are a noisy gong or a clanging symbol.”

Think about it. When you come across a business that doesn’t care about you, how do you perceive that brand? When you work with a business that DOES care about you as a customer, how does that make you feel?

How do you make your target market feel?

Let me go on. “And if you (as a business owner) have prophetic powers, and understand all mysteries and all knowledge, and if you have all faith, so as to remove mountains, but have not love, you (and your business) are nothing.”

It doesn’t matter how super great you are about solving a problem or if you have amazing abilities to move heaven and earth to get the job done. Again, if you do not have love and respect for your target market, you are nothing! You will go nowhere!

This verse reminds me of a sales call I received years ago. This Web SEO company called attempting to convince me to use their service. They started out the call with much flattery. Oh you have a great Website, etc. etc. But as I was talking to them I was also searching the Internet and I found bad reviews. So when I insisted that I was not going to make a decision right then, the sales person called me stupid and an idiot!

Now THERE’s a new way to make a sale!

Read More→

Comments Comments Off on The Number One Bible Passage that Makes a Difference in Your Brand
Aug
18

Is Print Dead and What Do You Need to Know About It?

Posted by: | Comments Comments Off on Is Print Dead and What Do You Need to Know About It?

Dana Susan Beasley, Branding for Success bloggerdana-printdeadIn these days of Internet marketing, is print really dead? After all, more and more newspapers are going out of business and magazines are rushing to become digital. Is there a place for print collateral and advertising?

Absolutely! Let me explain why and how you need to make print part of your strategic brand strategy.

1) Business cards. Hands down, business cards are the most economical, efficient way to get the word out about your business. These are great for networking meetings or just as you go through your regular day. You never know who you are going to run into that might be interested in your business.

2) Postcards. These are effective for marketing and very cost efficient. You can, for a relatively low cost, create postcards and buy a list, such as new business owners. Online printing companies can even take care of every aspect of this direct marketing, including the mailing.

3) Bookmarks. This is another low-cost way to get the word out about your business. I have found it particularly effective in “goodie bags” for conferences. I use the leftovers and hand them out at vendor fairs.

4) Brochures. Yes, brochures are still a very effective way to share your business with others.

5) Flyers. These can be an appealing, inexpensive way to get your message across, especially if it is for an event.

6) Thank you cards and Christmas cards. Customer retention is very important in business. Sending thank you cards and annual Christmas cards with your unique brand imprinted on the back is a very effective way to increase your brand awareness.

Read More→

Comments Comments Off on Is Print Dead and What Do You Need to Know About It?
Aug
11

Developing Systems—The Foundation of Your Brand

Posted by: | Comments Comments Off on Developing Systems—The Foundation of Your Brand

Dana Susan Beasley, Branding for Success bloggerdana-systemsMany years ago, after I graduated from college, I was forced to become a secretary due to the grim job outlook at that time. I rankled at this idea for a long time. Frankly, administrative work is boring to me. I’d much rather be thinking of ideas or creating a product.

But now that I’m a business owner, I realize the importance of having administrative skills. And even more so since my husband just started his business and I am assisting him!

I have discovered that developing systems is the best way to handle administrative work. It not only helps with my sense of boredom, it helps me be more efficient so I have time to do what I really love!

So here are some of the systems that I’ve put in place. Maybe they’ll help you as they have helped me!

Marketing Blueprint. This is by far my most important system. I have outlined different types of marketing activities on a daily, weekly, monthly, and quarterly basis. Sometimes I don’t hit these goals, but it helps me be consistent. Because I keep pressing on and I resume that task the next time it comes around. I never have to wonder, “What am I going to do today?”

Planner. I created my own special planner to help me have laser focus on my time. As a business owner, homeschool mom, and wife to a freelance architect, my time is at a premium. I make sure I take time out to plan rather than be tossed about by urgencies and every whim. My time spent strategizing, praying, and planning is well worth it.

Financial. This is still a work in progress for us, but it is important to have in place financial software to help you run your business smoothly. The Bible urges us to “know well the flock of your herds.” Knowing what’s in your bank account, who owes you money, and if you need a person to sign a contract is very important when you run a business.

Read More→

Comments Comments Off on Developing Systems—The Foundation of Your Brand

Dana Susan Beasley, Branding for Success bloggerstand outCorporations spend tens of thousands of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance.

They know that their branding is their most important asset.

So why should you, as a work-at-home business owner, think any less?

Unfortunately, many small business owners gravitate to logos and branding that is cheap and free. In fact, some business owners don’t even know what branding is!

A good brand is more than finding a pretty or cool logo. Or going to a cheap and free resource that will give you templates and all you do is plug in your information.

The problem with these resources is it is not tailor-made to your unique business. It is not customized so that your prospects will easily recognize you.

It’s kind of like being lost in a sea of “cookie cutter” homes. Where I live, there are plenty of them! Every time I go in one of these neighborhoods, I get lost because I can’t tell the difference between one house and the next.

It’s the same with your logo and branding. If your logo looks the same as your competition, your prospect will be lost. There’s nothing to distinguish you from the crowd. This is especially problematic with the Internet.

But when you base a logo on strategic analysis, on your Unique Selling Point, your mission, target market, and other factors, you will be building a brand that brings value. This will mean an increase in your bottom line!

Read More→

Jul
27

8 Ideas to Help Create Stunning Photographs for Social Media and Beyond!

Posted by: | Comments Comments Off on 8 Ideas to Help Create Stunning Photographs for Social Media and Beyond!

Dana Susan Beasley, Branding for Success bloggerdana-photoThese days with social media, a good personal photograph is extremely important. Here are some ideas to help you get the best one possible:

1) Make sure your setting fits your business. For instance, if you are in landscape gardening, you probably don’t want to wear a business suit. On the other hand, if your business is finance, you probably DO want to wear a suit!

2) Color-coordinate your clothes to your branding. Make sure that the colors enhance the aesthetics of your branding rather than detract from it by clashing.

3) Do not use flash photography unless in a professional studio. Flash photography will make your face look harsh. It’s best to use natural lighting. If you can’t take it outside, take the picture near a window where there is plenty of sunlight. Have the photographer put their back to the sun. But watch out for shadows. You don’t want a face half in and half out of one! Also, make sure you are not squinting if you are looking into the sun.

4) Be friendly and smile! A scary photograph will scare away prospects. You want your photograph to have a nice, inviting smile. And the color of the overall photograph should not be dark and gloomy, but pleasant. Your face is your most important feature, especially your eyes. You want the light to be shining in them, making you look alive and vibrant.

5) Watch out for unflattering poses. Usually, a shot taken from a high angle versus a low angle is best.

6) Use good composition in your photograph. That means you should take up two-thirds of the photograph. Create a pleasing balance that is artful and inviting to look at.

Read More→

Comments Comments Off on 8 Ideas to Help Create Stunning Photographs for Social Media and Beyond!
Jul
21

Network Marketers and Direct Sellers–Branding Can Take Your Business to the Next Level and Beyond!

Posted by: | Comments Comments Off on Network Marketers and Direct Sellers–Branding Can Take Your Business to the Next Level and Beyond!

Dana Susan Beasley, Branding for Success bloggerNetwork Marketers and Direct Sellers--Branding Can Take Your Business to the Next Level and Beyond!Network marketing, multi-level marketing, and direct selling are very popular these days. It’s an attractive option because you don’t have to build a business from the ground up. Many systems are already in place for you, especially product development.

But are you missing out? If you are a network marketer or direct seller, let me share with you how branding can propel your business to new heights!

For example, perhaps you are a distributor for a nutrition company that sells weight-loss shakes. Sure, the company already has a brand, logo, and marketing materials.

But what if you had your own personal brand? For instance, you brand yourself as a holistic health consultant and the weight-loss shakes is just part of your business. You brand yourself as an expert in the field. That way you can expand your business to include selling information products, books, home study courses, and personal consultations.

You can build a customer base on this foundation, giving you power as you grow and change. Or flexibility if the unexpected happens. Companies do go bankrupt, leaving the distributors in a lurch. Or your interests might change. By branding yourself as the expert, you have more freedom to switch direct selling companies if that is what you desire. Because you should already have a loyal fan base that wants to continue doing business with you.

There’s an old saying, that people do business with people they know, like, and trust. By building a relationship with your own customized brand, not just the company you represent, you are positioning yourself for growth into the future.

This strategy is also smart because it brings you multiple streams of income. Now the danger is getting distracted and flitting from one opportunity to the next. Finding out what you are passionate about and what God has called you to is the bedrock that will keep your business endeavors focused and viable.

Read More→

Comments Comments Off on Network Marketers and Direct Sellers–Branding Can Take Your Business to the Next Level and Beyond!
Jul
12

Mindset—Your Number One Barrier to Successful Branding

Posted by: | Comments Comments Off on Mindset—Your Number One Barrier to Successful Branding

Dana Susan Beasley, Branding for Success bloggerMindset-Your Number One Barrier to Successful BrandingWhat keeps you from getting the word out about your business and connecting with your prospects? What prevents them from seeing your value?

Often, the number one reason is because of your mindset.

If you don’t take your business seriously, why would your prospects take your business seriously? A well constructed logo goes a long way to building trust and credibility so that your potential clients feel comfortable hiring you out or purchasing from you.

Your attitude about and belief in yourself also play a big part in achieving brand recognition status. If you don’t believe in yourself or your product/service, why would anyone else? If you don’t think you’re worth it to invest in, why would a prospect?

I have learned all this from the school of hard knocks. I suffered a great barrier in communicating my value to prospects. Sure, I had all the graphics and marketing down pat. But what I didn’t have was a belief in myself. What it took was a mindset shift. I realized that if God created me and He gave me all these gifts and ideas, then it would be dishonoring to Him not to believe in me. After all, He believed in me!

Also, I had to be willing to invest in myself. I bit the bullet and purchased a very good training course on sales. It revolutionized my thinking! Today, I am communicating my value and garnering clients because I finally believed in myself and in the value of what I have to offer. I started showing up to serve wherever I could (mostly Facebook), and I listened. Because of that, I have gathered a like-minded Facebook group of entrepreneurs that totals around 200 people and it is still growing.

 

From that group, I have gotten clients, joint venture projects, and ample market research feedback.

All because of my mindset change.

Read More→

Comments Comments Off on Mindset—Your Number One Barrier to Successful Branding

About CWAHM:





** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by CWAHM.com or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy