CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!

Archive for Branding for Success


When It’s Time for Re-Branding

Posted by: | Comments Comments Off on When It’s Time for Re-Branding

Dana Susan Beasley, Branding for Success bloggerRebranding by Dana Susan BeasleyYou may have been in business for awhile and have all your branding done. But is it time to update your look?

That is exactly the position I find myself in. Over the years, my business has grown from greeting card publishing to ebooks to homeschooling curriculum to educational business resources. Now I am expanding into inspirational fundraising books.

As my company has grown, I have grown and changed, too. Because of all this growth, I feel it is time to update my brand.

But my changes are minimal. I needed a color scheme that fits more with my personality and one that could complement all my products and services.

This is a gradual process as I incorporate my new logo into my website, marketing materials, and products. In fact, one of my big goals this year is to completely revamp my website.

So when is it necessary for you to re-brand?

It may be, like what I described above, that your home business has grown over the years and your logo no longer reflects what you do. It might be that you need to update it slightly for the times. The most important factor is consistency. That’s where my brand was experiencing trouble. I needed a logo to tie in all my different products.

The other important factor is what I call perception versus reality. If your target market perceives you are one thing and in reality you are another, than you have problems and you need to re-brand.

This decision requires careful consideration, though. You may have what’s called “brand equity.” This is name recognition with your audience and you don’t want to risk confusion of your identity. This could trigger loss of revenue.

Read More→

Comments Comments Off on When It’s Time for Re-Branding

3 Ways to Create a Customer Retention Program

Posted by: | Comments Comments Off on 3 Ways to Create a Customer Retention Program

Dana Susan Beasley, Branding for Success bloggerChristmas. It’s a time when we’re all thinking about giving and receiving gifts. But have you thought about what to give your clients and vendors? And in a bigger way, have you thought about creating a customer retention program?

They say the best customer is your current customer. Think about it. How much does it cost you to acquire each customer? What would happen in your business if you had repeat business from your current clients?

For instance, in a recent Gift Guide campaign I did for Christmas gifts, my strongest customer was my returning customer!

That’s why creating a customer retention program is so important!

So here are some ideas to get you started:


1) Send them a gift basket.

To really make your best customers feel special, assemble your own gift basket and send a thank you card with your company brand. If it is appropriate for your business, send them a sample packet. For instance, if you sell cosmetics, send them samples of your products. Be sure to include your business card!

When I worked at a Christian non-profit as a graphic designer, I always felt so appreciated when our vendors, like printing companies, would send us gift baskets. It made the days leading up to Christmas vacation so much more festive and cheerful! And believe me it helped us be loyal customers!


2) Give them a branded product. There are thousands of products that you can apply your business logo to. Bags, USB drives, mugs, iPhone covers are just some ideas out there!

You can create your own products through print on demand sites like CafePress or Zazzle.

One of my favorite promotional products I did was chocolate. Yep. I had my logo applied to a gold wrapper of chocolates. Yum! And they were very well received. Only two problems: 1) I had to keep them in an ice chest in the summer, and 2) my son discovered the “business candy” and loved them, too!

Read More→

Comments Comments Off on 3 Ways to Create a Customer Retention Program

Publicity Ideas to Create Visibility for Your Brand

Posted by: | Comments Comments Off on Publicity Ideas to Create Visibility for Your Brand

Dana Susan Beasley, Branding for Success bloggerPublicity Ideas to Create Brand Visibility by Dana Susan BeasleyPublicity. It is often the forgotten marketing method to increase brand visibility. So how can you use publicity to effectively increase your presence in the marketplace?

Here’s some ideas to get you started.

1) Find out what your needs are in the community and apply your gifts, talents, and donations. Look for sponsorship opportunities where you can support great causes while at the same time bring brand awareness to a wide audience. Christmas time is a wonderful time to do this. A networking group I belong to in Colorado Springs does this every year for a charity called Christmas Unlimited. Last year they gave away $20,000 in toys to needy children. And I know that in the end the sponsors benefited from all the brand recognition!

2) Another way to get involved in the community is by offering your talents. For instance, recently I had the idea of creating a special book to help fire and flood survivors in Colorado. I sent out around 80 press releases to local media up and down the Front Range. I also have been on local radio a few times to bring awareness to my project. While my motive is to help those in need and to uplift and inspire those who read the book, I have also increased the presence of my company in my region. .

3) Enter local contests. Several years ago, I entered a balloon festival logo contest and I won! The logo I designed was on t-shirts, bags, pins, and much more. The local paper did a story about me. It is an event that I frequently use to illustrate my credibility as a designer. And plus, my prize was to ride in a balloon. Who could beat that?

4) Use PR services like For a nominal investment, you can have a press release go all over the Web. It is easy to do. Just have a newsworthy event, like publishing a new book or offering a new program or winning an award. Sites like will walk you through it step by step.

Read More→

Comments Comments Off on Publicity Ideas to Create Visibility for Your Brand

What to Do When You Lose Motivation

Posted by: | Comments Comments Off on What to Do When You Lose Motivation

Dana Susan Beasley, Branding for Success bloggerWhat to Do When You Lose Motivation by Dana Susan BeasleyLet’s face it. Building a business isn’t easy. There really is no magic pill out there.

So how can you keep motivated to keep increasing your brand recognition when you feel burnt out?

First of all, take a look at your marketing plan. Does it include tasks that you dread? Do you have enough tasks in your plan that you truly enjoy?

For me, I’ve found that I need to concentrate my marketing plan on what I’m really passionate about. That includes Facebook, writing articles, radio shows, and producing videos, just to name a few. It’s easy to get so spread out with all the marketing options available that you spread yourself too thin! Try concentrating on what you really love to do and apply yourself wholeheartedly to those projects. You might find yourself having new motivation to do the work of increasing your brand awareness.

Training is another key way to keep motivated. Is this something you are investing in on a regular basis? Training is an investment in you. Gaining new skills is so important when building a business. The Internet is full of many opportunities for training. In fact, several years ago I decided that I was going to create my own home study course. I have learned so much! And the exciting thing is there is still so much to learn!

You may want to go even deeper than training and find a coach. A coach can help you grow by leaps and bounds! Again, there are many, many coaches that “hang their shingle out” on the Internet!

You may want to take a step back. Be sure to create time for yourself. Be with your family. Enjoy life. So often as entrepreneurs, we get caught up in our work so much that we forget to live! Take a breath and enjoy the process! I did this very thing a few weekends ago. I attended a woman’s retreat in the mountains far from my home. I felt at first that I was missing out on an opportunity to work. After all, my projects don’t get done by themselves! But I found I needed the time to reconnect with the Lord. He did some major work in me that I know will help me in my business. He also brought about some divine business appointments that I could never bring about myself! Read More→

Comments Comments Off on What to Do When You Lose Motivation

How to Approach Sales and Have a Successful Brand

Posted by: | Comments Comments Off on How to Approach Sales and Have a Successful Brand

Dana Susan Beasley, Branding for Success bloggerHow to Approach Sales and Have a Successful Brand by Dana Susan BeasleyI’m going to be honest with you, I am not a sales person. But actually, I’ve found that to be an advantage. Why?

Because more and more, consumers are resistant to blatant sales pitches. They are looking to develop relationships. The truth is, people don’t do business with businesses. They do business with people they like, know, and trust.

That is why social media is key. By building a following, you are developing a relationship with your target market. By showing them you are a real person rather then slamming them with pitch after pitch, you are creating trust and credibility. Read More→

Comments Comments Off on How to Approach Sales and Have a Successful Brand

How to Write a Business Plan for Your Brand

Posted by: | Comments Comments Off on How to Write a Business Plan for Your Brand

Dana Susan Beasley, Branding for Success bloggerWriting from the heartThe New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential!

If you already have a business plan, now is a great time to update it.

Why create a business plan? Because if you don’t have some measurable goals, how do you know what to aim for? As the Bible says, without vision, people perish.

And without a plan, your business could fail!

So if you want to take your business seriously and really experience branding success, here are seven must-have items in your business plan to skyrocket your revenue!

1) Mission, Vision, Goals

If you are going to succeed in your home business, you need to understand why you exist. Having clarity on this one issue will help you grow more and more, as a business owner and as a person.

Your vision is where you want to be in the future, what you want to accomplish through your mission. This takes imagination and wisdom.

Goals need to be measurable and time-based, specific and directly related to your mission and vision.

2) USP

Your Unique Selling Proposition is what makes you stand out above the competition. It’s the reason why your customers will be drawn to you rather than another company. It’s your particular strength that you do better than anyone else out there. USPs are often used for slogans and taglines.

For instance, when my husband was planning his architectural business, we came up with the slogan, “Safeguarding lives through strong and robust building design.” This is based on his unique strength of designing quality buildings made from reinforced concrete, not studs.

3) Marketing Objectives/Analysis

You need to understand what problems your market has and what solutions you offer. You need to know who your target market is and where they are. You also need to strategize on how you are going to reach them. These objectives and analysis can be fleshed out in greater detail in a marketing plan.

4) Competition

It’s important to understand who your competition is, both directly and indirectly. You need to understand how saturated your market is. If it is saturated, how are you going to provide a needed product or service that people want and desire, and are in fact desperate for? What is different about you that people want to purchase through you?

Let me give you another example: I have a client in the essential oil business. Now, as of late I have noticed that oils are a very popular business. Many work at home moms especially are selling these. But my client found a passion of hers related to the oils to help a specific target market. That is how she is branding herself. That is how she is distinguishing herself above the competition. As she works out her plan, she is tremendously excited and motivated. Her business holds much promise and I know that her team is growing. Read More→

Comments Comments Off on How to Write a Business Plan for Your Brand

Why Professionalism Still Matters In Branding

Posted by: | Comments Comments Off on Why Professionalism Still Matters In Branding

Dana Susan Beasley, Branding for Success bloggerdana-profIs professionalism a dying art? Sometimes I think that, living out here in the West as I do! But professionalism can set you apart from your competition and bring success to your brand.

What exactly is professionalism? Professionalism is having “soft skills,” like dressing appropriately for a client meeting, or shaking a hand in a confident manner, or making eye contact when you talk.

Professionalism is following through with your promises. When you say you will call, call! When you say that you will get a project done, get it done! If it’s not possible, let your client know right away and explain the circumstances. If it’s your fault, offer to make it right in some way.

Professionalism is also communicating well. It’s making the effort to spell words correctly, to form grammatically correct sentences, to write a letter (even an email) that conforms to standards with greetings, introductions, and closings. Of course, you can’t be perfect, but making the effort to be correct will go a long ways, especially in today’s society.

Professionalism also means you act accordingly on social media. Whining over and over again in postings is not going to give you a favorable impression with your network! Neither is acting like everything is perfect. Be real, but be above board, and show yourself as a person who is honest and has integrity. These two values alone will propel your business to new heights. After all, the most successful businesses are ones that have integrity.

Read More→

Comments Comments Off on Why Professionalism Still Matters In Branding

The Work Ethic—A Great Tool to Grow Your Brand

Posted by: | Comments Comments Off on The Work Ethic—A Great Tool to Grow Your Brand

Dana Susan Beasley, Branding for Success bloggerdana-work-ethicWhat one tool can help you distinguish yourself above the crowd, above your competition?

An old-fashioned work ethic!

These days, the entitlement mindset has infected business after business. Sometimes, business owners will think that work is just owed to them or it will come magically. They will over-promise and under-deliver. They will say anything to get the job, but not follow through. If it’s not quick and easy, then why bother doing it? That is the mindset of this microwave generation where instant fixes are the expectation.

I have experienced this kind of mindset in my own business, with people I’ve hired to help me. I was particularly amazed by the attitude of interns who thought that they should automatically get the best jobs because they were college students studying to be graphic designers. If I had had that attitude when I was just starting out in my first job, I would have been fired! I gently pointed out to them that you have to earn the more desirable kind of projects by proving yourself!

But you can be different. The Bible is full of exhortations to work hard. Those who don’t work, don’t eat. Those who work diligently reap rewards. When you sow generously, you reap generously. And then think of the Proverbs 31 woman. She was a very hard worker indeed!
Read More→

Comments Comments Off on The Work Ethic—A Great Tool to Grow Your Brand

An Unexpected Source for Your Passion and Calling so You can Create a Thriving Business

Posted by: | Comments Comments Off on An Unexpected Source for Your Passion and Calling so You can Create a Thriving Business

Dana Susan Beasley, Branding for Success bloggerSuccess. You want it. More than anything, you want a thriving work at home business. One that gives you the freedom to stay with your children, to be debt free, to enjoy life and most importantly, contribute to God’s Kingdom.

So how do you achieve this wildly successful business? Through authentic branding. Authentic branding is like a magnet that draws your ideal customer to you. Because you have a unique message to bring to the world. You have something valuable to offer that people want, need, and desire.

How do you find this authentic brand, your own unique identity? Here’s an unexpected clue that you may not have thought about:

Your childhood!

Let me explain. Years ago, after I had graduated from college, I purchased the book, “What Color is Your Parachute.” With this book’s guidance, I wrote about achievements from my childhood and turned them into skills for my resume.

This idea stuck with me when a few years later I participated in a career assessment seminar hosted by my workplace at that time, The Navigators. I realized that my childhood experiences were key in determining my passions and callings.

Looking back, I was always doing something creative or adventurous: I wrote plays and led my classmates into acting them out; I was writing a novel at age 10; by the time I was four, I had traveled the world in a camper with my family; I was making magazines; I was composing songs; I was holding lemonade stands and selling candy; I was playing school which included making a class roster, creating the assignments, doing the assignments and grading!

All of this makes sense to me now as a creative entrepreneur and homeschool mom. But there was one huge piece of the puzzle that until now had been untapped:

I was also a huge fan of Chronicles of Narnia and Lord of the Rings. In fact, by the time I was 16, I had created my own world, my own language, my own history and started to write a fantasy trilogy. When I was in grade school, my friends and I would go to the mesa behind our backyard and play Narnia. Read More→

Comments Comments Off on An Unexpected Source for Your Passion and Calling so You can Create a Thriving Business

5 Essential Ingredients to Building a Successful Brand

Posted by: | Comments Comments Off on 5 Essential Ingredients to Building a Successful Brand

Dana Susan Beasley, Branding for Success bloggerWhat ingredients make up for a successful brand? Some of them may surprise you!

1. Desire

This is where it must start. You have got to WANT to build a successful business. You must want it with every fiber of your being.

Because face it: hurdles are going to come. Something worth having is something worth fighting for. There will be times when you want to give in, to throw in the proverbial towel. But DESIRE to achieve your goal will keep you going despite feeling tired, discouraged, or having setback after setback. This is a lifelong journey so think of it as a marathon, not a race!

2. Pursue Your Passions and Callings

An old saying that I like comes to mind: “Do what you love, and the money will follow.”

God gave you talents, gifts, and life experiences. He has a calling (or several callings) planned for you. After all, He put you on this earth. He is the provider (Matthew 6). You are here for more than just making a living. What is it? What’s your destiny?

That’s why the Parable of the Talents is just as relevant today when Jesus taught it. Jesus invested in you. Are you going to invest in what He gave you to get a return or are you going to bury it?

The ROI in this case is so much more than business profits. The real desire that God has for you is that you invest in others so that they will come to the Kingdom.

And also, your passions will bring you more vibrant life, more desire, and fulfillment.

I think of the other day when I gave my first ever Kingdom Entrepreneur class here locally in Colorado Springs. As I stood up there giving my introductory presentation, I felt that I belonged in front of that class. I knew there was “fire in my belly.” Ideas came rushing into me and I talked with animation and excitement. I inspired my students. What’s more, all my experiences came to bear, even my childhood ones.

I could deliver that well because I had a passion on the topic.

When you follow your passions and callings, then you will attract more people to what you’re doing AND most importantly, you will stick with it when you have setbacks. Again, it gets back to that desire. When you know your why, you will have inspiration, not merely motivation.

3. Define Your Target Market

If you aim at nothing, you will hit at nothing. The more you define the group of people or niche who can benefit from your programs, the more you will attract customers and clients.

Even as I write this, for instance, I am keeping in my mind one PERSON, who is a Christian Work at Home Mom or Dad. That is the market of this blog! I’m not writing to everyone in the universe. Just you.

It’s the same with your business. Who is your ideal client? What is their gender, age, economic status, education level, location? What do they like to do in their spare time? What are their problems?

This is where a sweet spot comes in. When you identify your passions and callings and that product or service you provide can solve your target market’s problem, then you will attract customers like bees to honey! Read More→

Comments Comments Off on 5 Essential Ingredients to Building a Successful Brand

About CWAHM:

** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy