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Archive for Direct Sales and Discipleship

Dec
21

Market Your Creativity: Creative Sales Titles

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Ashley Pratt, Direct Sales & Discipleship BloggercreativeI love marketing. I love watching commercials that have catchy slogans and themes. How are YOU advertising your products? Are you being creative?  Are you personalizing each approach? Or do your ads look more like SPAM?

One of my leaders brought this subject up, and I have to agree with her.  Most of the time, we sound like SPAM when we are advertising our businesses and products. To me, this is annoying, even though I have been guilty of it!  You must make your advertising creative.

For example, we are coming up on spring. If you are selling jewelry, your company probably has a new spring/summer collection. How are you marketing this to your customers and followers? “Contact me to see our new spring and summer collection.” That does not interest me. Of course I know you have a new collection: you do every time this year.  What can you do to make it stand out?  Here’s a few suggestions: Read More→

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Dec
04

How to “Critique” Your Own Booth

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Ashley Pratt, Direct Sales & Discipleship BloggerHow to Critique Your Own Booth by Ashley PrattLast week we went over a couple different types of vendors I observed at an event. This week we are going to go over a short checklist or questionnaire if you will, that can help you become a “Pro” at vendor events.

A refresher on the “Pro” from last week’s blog post:
‘This is the one that stays at their booth, works to make a connection, and spends their day focused on building their business. You do not hear a complaint from them.. they are positive people, and are there to work and network.”

When did you pack your stuff?
If you tell me ‘duh- 15 minutes before I walked out the door,’ we need to have a chat. Your goal is to have all of your things packed the night before. I like to make myself a short checklist to review the next morning, if I need to get gas, stop at the bank, etc.
*be prepared. Read More→

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Nov
27

Observations from the Booth

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Ashley Pratt, Direct Sales & Discipleship BloggerRObservations From the Booth by Ashley Prattecently I set up at a large event, and had the opportunity to watch lots of vendors working their business. There was a huge array of businesses at this event, which made it even more interesting. I came across a few different types of consultants at the event.

The Talker
This person is very optimistic and talks to everyone that walks within 10-15 feet of their booth. They are great at gaining business because of being so outgoing. The downfall to this, is that they spend so much time focused on talking to every person that comes by, that they lose the one on one connection.

The Statue
This one is sitting behind their table, not hardly saying a word to anyone. Perhaps they are shy or maybe having a bad day, but either way, they are losing business. This one might want to take a few pointers from the Talker. Read More→

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Nov
20

The Truth about Hoppers

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Ashley Pratt, Direct Sales & Discipleship BloggerThe Truth about Hoppers by Ashley PrattHow many times have you “hopped” onto a different direct sales wagon? 

Here’s the truth about “hoppers.”  Regardless of the company you are working with, about 99% of the time the problem doesn’t lie with the company.  Now understand, I am not saying that ALL direct sales companies are perfect, or that there aren’t times when it IS the company’s fault.  What I would like to point out is that people are on the hunt for the next best thing.

Rather than sticking with something they have started and persevering through the rough season, they jump ship.  They hop onto another wagon.  This doesn’t solve anything, unfortunately.  They are jumping from one to another without ever actually investing into the one they were meant to be in.  How can God work through you if you won’t sit still?  In my opinion, a large part of success is perseverance.

Let’s look at a couple reasons why you, as a consultant might hop wagons. Read More→

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Nov
13

Preparation is Key

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Ashley Pratt, Direct Sales & Discipleship BloggerPreparation is Key by Ashley PrattHave you ever been caught unprepared?  It’s embarrassing to me, when I have someone ask me what I do and then realize that I don’t have my cards with me.    The key is to make it a habit to check once a week and make sure that you have business cards and flyers with you.  Not everyone’s business is the same, but we ALL have a responsibility to ourselves, to our business, and to our customers, to be prepared.  I would like to offer a few suggestions to you. Read More→

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Nov
06

Holiday Momentum

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Ashley Pratt, Direct Sales & Discipleship BloggerDirect sales business usually picks up for all of us starting in late October, and will run all the way to the first of the year. Talk about momentum! How you approach the beginning of the holiday season will impact the first part of 2014!

You may know the basics already, but let’s go over a few, shall we?

Events/Booths:
When you are going to an event it is important to be prepared with a good display. Coming up to Thanksgiving, you may want to decorate with things focused on family, gratefulness, fall colors, and friendship. Your display reflects your individuality and uniqueness as a consultant. Be smart about what you choose as props for your table. Why? Because you don’t want to be the one that makes 4 trips back and forth to your car to set up. Read More→

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Oct
30

Why Should I Pick You?

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Ashley Pratt, Direct Sales & Discipleship BloggerAshley Pratt, Why Pick MeIf your customer came up to you and asked you that question, how would you answer?

We are not talking about your product.  We are not talking about your company.  We are specifically talking about YOU, as a distributor-consultant-sales rep-etc.  Why should your customer pick YOU?  If you can’t answer that question, it’s time to start doing a little internal research.

What kind of light are you shining when you do business with a customer?  If you’re shining the “need” light, the customer is going to sense it immediately.  Do you know what I’m talking about here?  The sales rep that is so hungry for a sale that their “need” oozes everywhere.  If you find that 2/3 of your sentences start with “I,” that’s one of the first things to change.  Sales is based on relationships, and if all of your sentences start with “I” it’s going to be hard to build a relationship with your customer.  Focus on what THEY need. Read More→

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Oct
09

Glass Grapes

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Glass Grapes, by Ashley PrattIf you read last week’s post, you found out that I collect glass paperweights.  For the next few weeks, I’m going to be sharing a few of the ones I’ve collected, and what makes them a daily reminder.

I am finding that God will leave things for you in really odd places.  God knows that I love to go to thrift stores… and that seems to be the place I find His blessings.  Recently I had extra time before an appointment, so I stopped at a local DAV to see what they had.  I walked through the clothing, housewares, shoes, and made my way to the books.  I cocked my head sideways to read the titles…. and a book nearly jumped off the shelf at me. “Winning in the Land of Giants;  How To Conquer ‘Grasshopper Mentality’ and Develop The Courage Of A Giant Slayer.”  by Dr. William Mitchell< I picked up the book, full of joy, because after reading the inside cover, I KNEW God had left that book just for me.  The book is based off of Numbers 13, the story of Moses sending men into the land of Canaan.  Read More→

Oct
02

Squirrel Syndrome

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Ashley Pratt, Direct Sales & Discipleship BloggerAshley Pratt's Squirrel SyndromeThe photo you see has a story which I would like to share with you.

I have squirrel syndrome.  I’m sure most of you have seen the movie “UP,” and if you remember the part where the dog is talking, then his head immediately turns and he says, “SQUIRREL!!!!”  You know what I’m talking about.  I would assume that the psychological word for this would be ADD, but in my world, we call it ‘squirrel syndrome.’

My mother has heard me use this term so much, that while shopping on goodwill.com, she found a squirrel paperweight and without a second thought, she purchased it for me.  Note my family’s odd sense of humor. 🙂  The photo shows it in the windowsill of my dining room, where I can see it every single day. Read More→

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Sep
25

Are You a Farmer?

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Ashley Pratt, Direct Sales & Discipleship BloggerAre You a Farmer by Ashley PrattI have been reading a lot in James lately.  A faith-filled friend of mine prescribed the epistle of James when she saw that I was discouraged.  It was indeed, what I needed to get back on track.

My previous blogs have talked about gardens: planting them and growing them.  What happens when our seeds don’t seem to be growing quite as quickly as we would like them to?  Do you start getting impatient for that garden to grow?

I have an impatient heart.  I like immediate action with immediate results.  Patience is something that God is teaching me…and let me tell you, Joyce Meyer was right when she said, “Learning is painful.”

Read More→

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