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Archive for Direct Sales


How to Find Customers for Your New Direct Sales Business

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Ivette Muller - Direct Sales SuccessCongratulations on your new business!!!

Now what?  🙂

Deciding on a direct sales business was the easy part…now it’s time to market your new business and find customers.  But where do you start?  Finding new customers can be a daunting task if you start telling everybody you know and anyone you meet.  Trying to tell everyone about your business can be exhausting.

Finding Customers

Why you ask?

Everybody is not a potential customer – contrary to popular belief, you should not try to market your business to anyone that’s breathing or has a checkbook.  In order to be successful and manage your time and marketing expenses efficiently, you really need to find a “niche” of potential customers.

Finding out who really needs or can use your product is the key to finding customers quickly.  By targeting your marketing efforts to find the people who are best suited to use your products, you maximize your chances of them needing the product and therefore, buying the product or hosting a party.

For example:  let’s say you sell jewelry, what kind of jewelry do you sell?  Does it appeal to a younger generation or the successful business woman?  Is it reasonably priced or is it high fashion and it costs a little more?

Now that you have identified what kind of product you sell, who could use it?  Or a better question to ask is who doesn’t need it?  When you ask yourself “who” needs your product, you are identifying a group of people who could benefit from your products and services.

Once you’ve identified who can use your product, it’s time to start making a list of people to contact.  This will get you started on finding customers quickly.

You can start with the F.R.A.N.K. list:  friends, relatives, acquaintances, neighbors and kids associations.  Now that you have a list of the people you know, prioritize them based on who needs your product – think about how you can make things easier for them.  Identify what problem your product solves so that you can create a targeted conversation piece to introduce your new business.

Example: “Hi Sally, this is Julie.  How are you doing?   How are the kids?  I was thinking about you today because Spring Break is coming up and I know you are going to California for your brother’s wedding.  When we talked last week, you mentioned that you didn’t have any nice jewelry to wear with your dress for the dance.  I thought you might still need some jewelry to finish off your wardrobe for the different events and I just started selling xxx jewelry and we’ve got some great pieces for day wear and evening wear.  When would be a good day to stop by and drop off a catalog with some recommendations?”

Using this type of script helps you to introduce your new product in a way that will help the person you talked to.  By offering personal shopping services to help your friend get what they need, you are offering more of a service rather than just trying to sell something.

People want to do business with people they know, like and trust.  So if someone already knows you and realizes that you have taken time to listen to their needs, they will be more receptive to what you have to offer.  The key to that script is personalizing it to your style of conversation and tailoring it to each person’s needs.   Here are the 3 components you need:

  1. Introduction – if the person sounds busy, ask if it’s a good time to chat
  2. Reference – mention a previous conversation that triggered you to call, why they need your service/product
  3. Ask when you can get together – try to avoid a question with a yes or no answer because it makes it difficult to follow up.  If you ask, “Can I stop by to drop off a catalog?” and the person says , “No”, then what?  You can’t ask why not or if another day would be better.  It stops the conversation.

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Think Outside the Party

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Amy KampmiersummerpartyOften times we call our direct sales business “party plan businesses”, in reality, we need to alter your view from that old school term or you will end up with party burn out. No matter what your business is, you are an expert on your products. You use them, know every ingredient, use or function, and you know how it can benefit every possible person you may come into contact with. Being an expert is the best selling tool you can possibly have. Harness your enthusiasm and knowledge and find the best venue to educate others.

My mind is swarming with ideas for every type of company known to man. I hope the following list will be helpful for you and help you jumpstart some new ideas to grow your business. Though this is broken down with ideas by industry, each idea can be adapted for multiple markets and products.


If you sell makeup or skin care products, contact local boutiques and ask if you can set up a pampering table for their customers. Make sure the boutique you are networking with does NOT sell the beauty products. Set up your “Guest Pampering Day” on a day when they are having a sale. Don’t forget to bring lots of samples, mirrors, sliced cucumbers, towels and a crock pot of water set to warm. Give mini facials and makeup demonstrations. Make sure to offer a discount on purchases. Don’t forget to put out your raffle box and give away a gift at the end of the day. Make sure to follow up with those that did not win within 7 days. Offer those that did not win a discount. This type of event also works well with colleges and churches. Read More→

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Subconscious Selling

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Direct Sales 101 Blog by Amy KampmierNo matter how good your product is or how well educated you are on the benefits, there is so much more that goes into a sale then the pitch. There is a reason consumers buy things that maybe they didn’t know they wanted or needed. Tapping into the subconscious mind in your display and presentation has been proven to boost profits and skyrocket sales. Read More→

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NEW CWAHM Direct Sales Blog

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5 Musts for Direct Sales

15 Mary Kay Consultants, 32 Tastefully Simple gals, 4 Longaberger ladies and a zillion Scentsy and Avon ladies…all friends of mine. How do you not only survive but thrive in the world of Direct Sales when it seems as though there is a same company vendor on every block? By providing an experience, not just a product.

When I first signed up to be a Tastefully Simple consultant, I signed up not because I wanted to have my own business, but because I loved, and I mean really LOVED the products! My first week into the business went well with my family and friends taste testing and placing orders, but it soon came to a lull. I had to find a way to stand out from the ever growing sea of home party consultants. Following is my top 5 must list to set you apart from the crowd. Read More→

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Struggle of the Juggle

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Photo by Tom ClareAs moms, not a day goes by that doesn’t feel like it is an episode of Seinfeld.  You hear yourself say things as a mother that you never thought you would…my personal low point was when I had to put my son in time out for hitting his sister with his corn dog (yes as embarrassing as it is to admit…a corn dog). Things you just never saw on your radar as possibilities. I recently had the privilege of working with Crown Financial Ministries to discuss the Struggle of the Juggle that we face as mothers. Our focus was to address the blessings and the issues we have as we work to juggle all the responsibilities on our plate.  Take a moment and visit I hope it will be as much of a blessing to you as it was to me.

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Need a Kick in the Checkbook?!

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From time to time we all need a little extra cash. It is around this time of year we begin to make the lists for Thanksgiving, Christmas, your child’s holiday Christmas party, the neighbors, friends, and the list goes on and on. There are many ways to approach this time of year. Some cut back, some budget yearly while others work to shift the focus off gift giving. While  all these work, it seems that the financial demands of the end of the year seem to be greater than any of the other months.

So here’s the question….What are some options to create significant income for you and your family without skipping a beat on your responsibilities at home? The answer….direct selling. There are so many direct selling companies that have programs in place to support you and your family. If you haven’t considered direct selling here are a couple of things you should know:

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