CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
Order Your Copy!

CWAHM Video Devotions

Follow Us

Archive for Virtual Marketing

Nov
01

PR Tips – Best Ways to Pitch the Media & Build Your Brand

Posted by: | Comments Comments Off on PR Tips – Best Ways to Pitch the Media & Build Your Brand

Diana Ennen, Virtual Marketing bloggerOne of the ways to get great PR for your business is to write pitches that can be sent to the media and other places.  The goal is to become a regular contributor to those you send to and often times that’s exactly what happens.  It’s just that so many aren’t sure how to do it right.  So let’s break it down in bite-size tips!

So…exactly what is a pitch? Let’s discuss the many types of pitches:

  • A story to a reporter or editor – stories sell, just make yours relevant
  • A pitch to a radio show, TV program, etc., to be a guest
  • A pitch that accompanies an article to get your article accepted in major publications, websites, etc.
  • A pitch to book reviewers to ask for a book review
  • A pitch to accompany a press release and show why the release is newsworthy and of interest to who you are sending it to
  • A pitch for a blog tour asking to be a guest blogger. As a blogger you can see if they would be interested in posting your articles, being part of a contest, do a Q&A, host giveaways, and more.  Guest blogging is a great way to build long-lasting relationships and get in front of new audiences.
  • A pitch to secure speaking engagements letting them know why you would be the perfect speaker for their event or audience

Read More→

Comments Comments Off on PR Tips – Best Ways to Pitch the Media & Build Your Brand
Oct
19

25 Awesome Ways to Get PR for Your Book (or Business!)

Posted by: | Comments Comments Off on 25 Awesome Ways to Get PR for Your Book (or Business!)

Diana Ennen, Virtual Marketing bloggerSelf-published your book and not sure how to get others to notice it?  No problem these tips will help you market like a pro. Many of these tips work for home-based businesses, too!

  • Get media attention – pitching the media. Securing interviews with various media is an excellent way to promote your book. Make sure your pitch is well-planned, clearly showing why you are the expert in your field, and outlines your experience appearing on radio, TV, and other media. Also, just because you wrote a book is not news, you need to talk more about how that book can make a difference or why their audience would love it. Be sure to pitch to the right editors too.  We use Cision to find those and it rocks!
  • Radio Shows – One way to get more PR for your book is to do radio shows. Fortunately there are so many shows available today and constantly are looking for great guests. In fact, it was recently mentioned in Entrepreneur Magazine that 57 million Americans are now tuning in. One benefit of doing radio is that you can do it from the convenience of your own home or office with no traveling required.    Remember pitch the shows that fit your book and you.  That show on benefits of going organic is not going to appreciate your book on building a business.
  • Write down sound bites that clearly discuss your book, you, the topic of your book, etc.  (The Q&A from your media kit can be used here.)  Remember when doing a show to keep it conversational and fun, always following the hosts lead.  And add these to your media page on your website and be sure to promote the show yourself.  Shows will have you back more when they see their numbers increase.
  • TV –Know that if you haven’t been on TV before, big named shows are not as likely to bite, so start locally and on a smaller scale. Build up to the bigger names one and always add any media you get to your press page, your bio, and any pitches.  Watch the shows so you have a good idea how they work.  Dress the part and be confident.  Yes, you’ll be nervous, but remember you did something sensational that not everyone can do … you wrote a book and are an author.  It helps!
  • Local Media – Connect with your local media and let them know you have a new book out. But be sure to give them a reason why they would want to interview you.  Again, the fact that you live in their area and wrote something isn’t enough. You need to pitch them on why their audience would be interested.  What unique angle can you bring to the plate?  Keep in mind too, you can often target these towards holidays or special events if you have a book that relates to these topics.  There always seems to be a day or month for something (i.e., talk like a Pirate Day.)
  • Book Reviews. Getting book reviews is so important. There are numerous professional book reviewers who review books professionally and it’s good to send pitches to them. Again, we use Cision to look for reviewers and all of our media, but there are others out there as well.  Just make sure it’s targeted and send exactly what they ask.  When you do your homework, it shows.

Also, it’s great to ask for those who know you as well to write a review, just don’t be that person that spams their friends.  Also, have a promotion strategy with a big push at the beginning, but then continue to seek and secure reviews on a monthly basis. It’s a commitment that will pay off by keeping your book in the public eye. Also, know timing is critical when securing book reviews as a few of the larger book review sites require the galley two to three months in advance. Read More→

Comments Comments Off on 25 Awesome Ways to Get PR for Your Book (or Business!)

Books

DLD cover so You want to be a work at home mom sps
70 align=

About CWAHM:





** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by CWAHM.com or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy