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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
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Archive for Work at Home Resources


10 Ideas for Promoting Your Online Events

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Terri Seymour - Making Marketing Work bloggerplanning2In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events.   By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.

Events are an excellent way to get people to interact with your site and business.  And by creating more interaction, you are making your site much more memorable.

Below are ten ideas for promoting your event.

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5 Fun, Creative Ideas to Inspire Your Next Blog Post

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Michelle Shaeffer - Making Business Simple bloggermichelle-ideasReady for a little creativity boost to help you write your next blog post?

Try one of these!

1.  Share “Behind the Scenes” in your life or business.

Let readers catch a glimpse of inside your life or business.

Share your office and a few tips about creating an inspirational space, staying organized, or whatever ties into your expertise.

If you sell a physical product, you could create a photo tour of your studio or workspace including details about the tools you use and your favorite work tips.

2.  Build on someone else’s words.

Be inspired by a great quote!  You could share a quote from someone famous or someone less-than-famous (like your kid, spouse, neighbor, or friend).

Quote inspired posts can be inspirational and motivational, funny or sarcastic.   There are quotes for every mood and theme.

Try these great sites for quotes:

3.  Play “Dear Abby…”

Do an advice column. You can make up your own questions for this or invite subscribers to send you their questions.

Or just pick a question that you get asked frequently, or one that your customers should be asking and answer it.

4.  Get controversial and dive into a hot topic.

What topics or posts have worked to get your readers talking?  Write about the 3 or 4 blog posts that you have received the most comments on.  Were those comments positive or negative?  Were the posts controversial?  Is there a theme of some sort?  Will you be writing more on that subject?

If your blog doesn’t have a post you’d consider “most popular” yet, then check out Facebook or Twitter to see what’s a hot topic and blog about that.

5.  Share your inspiration.

What inspires you?  Share a photo, quote, video, or something else that’s helped you stay motivated or get through those tough times.

Who inspires you?  Share someone who you admire, respect, or who you’ve learned from by profiling them on your blog.  Might be your favorite author from childhood.  Or a teacher who cared and made a difference in your life.  Maybe it’s your coach or a mentor. Read More→

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Market Your Creativity: Creative Sales Titles

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Ashley Pratt, Direct Sales & Discipleship BloggercreativeI love marketing. I love watching commercials that have catchy slogans and themes. How are YOU advertising your products? Are you being creative?  Are you personalizing each approach? Or do your ads look more like SPAM?

One of my leaders brought this subject up, and I have to agree with her.  Most of the time, we sound like SPAM when we are advertising our businesses and products. To me, this is annoying, even though I have been guilty of it!  You must make your advertising creative.

For example, we are coming up on spring. If you are selling jewelry, your company probably has a new spring/summer collection. How are you marketing this to your customers and followers? “Contact me to see our new spring and summer collection.” That does not interest me. Of course I know you have a new collection: you do every time this year.  What can you do to make it stand out?  Here’s a few suggestions: Read More→

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Dana Susan Beasley, Branding for Success bloggerstand outCorporations spend tens of thousands of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance.

They know that their branding is their most important asset.

So why should you, as a work-at-home business owner, think any less?

Unfortunately, many small business owners gravitate to logos and branding that is cheap and free. In fact, some business owners don’t even know what branding is!

A good brand is more than finding a pretty or cool logo. Or going to a cheap and free resource that will give you templates and all you do is plug in your information.

The problem with these resources is it is not tailor-made to your unique business. It is not customized so that your prospects will easily recognize you.

It’s kind of like being lost in a sea of “cookie cutter” homes. Where I live, there are plenty of them! Every time I go in one of these neighborhoods, I get lost because I can’t tell the difference between one house and the next.

It’s the same with your logo and branding. If your logo looks the same as your competition, your prospect will be lost. There’s nothing to distinguish you from the crowd. This is especially problematic with the Internet.

But when you base a logo on strategic analysis, on your Unique Selling Point, your mission, target market, and other factors, you will be building a brand that brings value. This will mean an increase in your bottom line!

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Dana Susan Beasley, Branding for Success bloggercreatingthebestbrandimageA name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition.

So how do you create a good one? And what do you if you are a direct seller or representative for a company?

There are two basic kinds of names: persona or personal brand. A persona is a descriptive name that encapsulates the essence of who you are and what you do. A personal brand is your own name.

Now there is hot debate about which one is better, but it comes down to your personal preference and what works best for your business. What are you most excited about? To me, names based on a persona offer a lot of room for creativity when designing. Words are pictures and when you find a good word, you can turn it into a memorable graphic that will help distinguish you from above the crowd.

You can find clues for your business name in your own personality, in your mission statement, or Unique Selling Proposition. Just make sure it resonates with others and that it is memorable and not too hard to understand!

A persona name can also be based on keywords. I know for one business I helped start, we used this method. We had to do very little marketing to make our first sales because of this strategy. Our market found us!

Bloggers, coaches, writers, and artists often choose to have a personal name brand. They want people to be able to search their name to find them on the Internet. Of course, for this strategy you have to do a lot of brand building so your audience recognizes your name and knows what you do.

A combination of the two works very well in this Internet age. The great advantage we have as small business owners is that we can come out from behind the curtain. We don’t have to be faceless corporations that are impersonal and dehumanizing. Because people want to do business with people whom they like, know, and trust. So when you add your name and photograph to your mediums you are going to be building that trust and like ability. Read More→


Work Is Not About Money

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 First and foremost, work is not about economic exchange, financial remuneration, or a pathway to the American Dream, but about God-honoring human creativity and contribution. Our work, whatever it is, whether we are paid for it, is out specific human contribution to God’s ongoing creating and to the common good.”  – Tom Nelson, Work Mattersmoney jar

I love that quote! Isn’t it true that we so often view work as simply a way to make money. The truth is that it is SO much more than just a way to help pay bills.

I can’t tell you how often I get caught in the trap of thinking that my end goal is how much money I bring in. If I go a day or two without selling some advertising space I begin to wonder if God is mad at me. How silly is that? I believe that while God does care about me and my business, He isn’t all that worried about whether or not I sell ads each day just to make myself feel better.

When I look past the monetary expectations I have for my business and focus on what I see God doing through CWAHM, I am humbled and reminded that this business is so much more than just a way to make money.

And when I keep my eyes focused on Christ and moving in the direction that He is leading me, I work in an entirely different way because I’m coming at things from a Christ-centered perspective. And boy is that a beautiful place to be! (and if I ever figure out how to KEEP myself there I’ll let you know – I’m constantly finding myself back in the worry-about-money boat and having to heave myself overboard into Trust God Lake!)

Our work, or maybe more specifically the WAY we work, is an expression of our love for God. It is one of the main ways that we can glorify Him while we are here on this Earth. It is one of the ways that He has given us to contribute to what He is doing in the world.

Whether our work today consists of

  • * Raising our children
  • * Running a business
  • * Working for an employer
  • * Volunteering somewhere

Everything we do contributes to the kingdom of God if we do it to honor Him above all else.

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Why Bother?

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In the midst of all of the chaos of being a work-at-home mom – the business issues, the kids’ squabbles, the laundry (ugh!), I often find myself wondering why I bother.  Why do I push reading a bookmyself to write, to speak, to work at all? Why not just sit around and do as little as possible?

One reason, of course, is because we need the extra income. But somehow it’s deeper than that. Even when I try to take several days off in a row, I find myself actually WANTING to work. I find this strange, how about you? Do you find yourself thinking, planning, dreaming about how to improve and grow your business or job?

In his book, Work Matters, author Tom Nelson says that there is a very good reason that we may, in fact, enjoy work. (I know – crazy, right?) J. Nelson points out that from the very beginning of Scripture we see an active God, a God at work.

“Then God said, “Let us make mankind in our image, in our likeness, so that they may rule over the fish in the sea and the birds in the sky, over the livestock and all the wild animals, and over all the creatures that move along the ground.” So God created mankind in his own image, in the image of God he created them; male and female he created them. God blessed them and said to them, “Be fruitful and increase in number; fill the earth and subdue it. Rule over the fish in the sea and the birds in the sky and over every living creature that moves on the ground. ”

Genesis 1:26-28

I love the thought that we are created in God’s image – our creative, active God who not only tells us to get to work, but who models the concept for us as well. In the Genesis account, God isn’t worried about Adam and Eve messing up His creation. In fact, God gives man dominion over the animals of the Earth.  He made humans the stewards of the Earth and in that same fashion we are also stewards of whatever work God has given us.

We sometimes think that NOT working would be more fulfilling, but the truth is that sloth and laziness will never make us happy – and it certainly doesn’t make God happy.

The soul of the sluggard craves and gets nothing, while the soul of the diligent is richly supplied.

Proverbs 13:4, ESV

I had several days this past winter where all I really wanted to do was sit and read a book. While I can technically count this as work (see, it was actually me trying to escape doing some hard work that needed done. The first day I gave in and read all day. It was fun for a bit, but after a while the guilt set in. But, I was determined not to let the guilt stop me … so I kept reading.

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8 Ideas to Help Create Stunning Photographs for Social Media and Beyond!

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Dana Susan Beasley, Branding for Success bloggerdana-photoThese days with social media, a good personal photograph is extremely important. Here are some ideas to help you get the best one possible:

1) Make sure your setting fits your business. For instance, if you are in landscape gardening, you probably don’t want to wear a business suit. On the other hand, if your business is finance, you probably DO want to wear a suit!

2) Color-coordinate your clothes to your branding. Make sure that the colors enhance the aesthetics of your branding rather than detract from it by clashing.

3) Do not use flash photography unless in a professional studio. Flash photography will make your face look harsh. It’s best to use natural lighting. If you can’t take it outside, take the picture near a window where there is plenty of sunlight. Have the photographer put their back to the sun. But watch out for shadows. You don’t want a face half in and half out of one! Also, make sure you are not squinting if you are looking into the sun.

4) Be friendly and smile! A scary photograph will scare away prospects. You want your photograph to have a nice, inviting smile. And the color of the overall photograph should not be dark and gloomy, but pleasant. Your face is your most important feature, especially your eyes. You want the light to be shining in them, making you look alive and vibrant.

5) Watch out for unflattering poses. Usually, a shot taken from a high angle versus a low angle is best.

6) Use good composition in your photograph. That means you should take up two-thirds of the photograph. Create a pleasing balance that is artful and inviting to look at.

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Network Marketers and Direct Sellers–Branding Can Take Your Business to the Next Level and Beyond!

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Dana Susan Beasley, Branding for Success bloggerNetwork Marketers and Direct Sellers--Branding Can Take Your Business to the Next Level and Beyond!Network marketing, multi-level marketing, and direct selling are very popular these days. It’s an attractive option because you don’t have to build a business from the ground up. Many systems are already in place for you, especially product development.

But are you missing out? If you are a network marketer or direct seller, let me share with you how branding can propel your business to new heights!

For example, perhaps you are a distributor for a nutrition company that sells weight-loss shakes. Sure, the company already has a brand, logo, and marketing materials.

But what if you had your own personal brand? For instance, you brand yourself as a holistic health consultant and the weight-loss shakes is just part of your business. You brand yourself as an expert in the field. That way you can expand your business to include selling information products, books, home study courses, and personal consultations.

You can build a customer base on this foundation, giving you power as you grow and change. Or flexibility if the unexpected happens. Companies do go bankrupt, leaving the distributors in a lurch. Or your interests might change. By branding yourself as the expert, you have more freedom to switch direct selling companies if that is what you desire. Because you should already have a loyal fan base that wants to continue doing business with you.

There’s an old saying, that people do business with people they know, like, and trust. By building a relationship with your own customized brand, not just the company you represent, you are positioning yourself for growth into the future.

This strategy is also smart because it brings you multiple streams of income. Now the danger is getting distracted and flitting from one opportunity to the next. Finding out what you are passionate about and what God has called you to is the bedrock that will keep your business endeavors focused and viable.

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Mindset—Your Number One Barrier to Successful Branding

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Dana Susan Beasley, Branding for Success bloggerMindset-Your Number One Barrier to Successful BrandingWhat keeps you from getting the word out about your business and connecting with your prospects? What prevents them from seeing your value?

Often, the number one reason is because of your mindset.

If you don’t take your business seriously, why would your prospects take your business seriously? A well constructed logo goes a long way to building trust and credibility so that your potential clients feel comfortable hiring you out or purchasing from you.

Your attitude about and belief in yourself also play a big part in achieving brand recognition status. If you don’t believe in yourself or your product/service, why would anyone else? If you don’t think you’re worth it to invest in, why would a prospect?

I have learned all this from the school of hard knocks. I suffered a great barrier in communicating my value to prospects. Sure, I had all the graphics and marketing down pat. But what I didn’t have was a belief in myself. What it took was a mindset shift. I realized that if God created me and He gave me all these gifts and ideas, then it would be dishonoring to Him not to believe in me. After all, He believed in me!

Also, I had to be willing to invest in myself. I bit the bullet and purchased a very good training course on sales. It revolutionized my thinking! Today, I am communicating my value and garnering clients because I finally believed in myself and in the value of what I have to offer. I started showing up to serve wherever I could (mostly Facebook), and I listened. Because of that, I have gathered a like-minded Facebook group of entrepreneurs that totals around 200 people and it is still growing.


From that group, I have gotten clients, joint venture projects, and ample market research feedback.

All because of my mindset change.

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