CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

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Newest Posts:

Moses. A busy general of a brand-new nation numbering a million people. You think he was slightly busy? Oh yeah! He was the one man at that time that had a face-to-face relationship with God. Important, definitely. But in Exodus 18, we learn some key lessons that I believe can be applied to our businesses […]

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Visual and brand audits. It’s one of those fancy words graphic designers use. Why do you need one and how do you do it? A brand audit is a careful analysis of every marketing material you have, from signage to business cards to your Website. I like to call it an Identity Hunt. That’s what […]

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Mar
30

Taking Care of Yourself is Branding, Too!

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As business owners and work at home moms and dads, it’s so easy to put ourselves last. We often hear this guilt trip: God first, others second, me third. I’m here to tell you that’s absolutely wrong. Shocked? That’s because JESUS should be the center of everything in your life, including your brand! He has […]

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Mar
23

Why Branding is a Better Sales Vehicle

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We’ve all had a slimy sales experience. I’ll tell you my latest one that makes me laugh. Maybe you’ll get a kick out if it, too. Maybe this has happened to you… So a couple of weeks ago I got a call from a representative from a financial services company. Fairly well-known one. He had […]

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Mar
14

No Heavy Lifting

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  ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose […]

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Mar
02

The Solution to the Problem of Not Getting Noticed

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Getting noticed above the crowd for the home business owner can be very frustrating and cost much in profits, time, and money. And very often, home business owners run on thin margins and even non­existent marketing budgets. How can you get the word out about what you do when there is so much competition out […]

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Feb
16

Why You Need to Define Your Business

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The Bible says that without vision, my people perish. Now in your work at home business, why should it be any different? Because if you don’t understand what your Unique Selling Proposition (USP) is, or what value you bring to your customers, your brand will suffer and your business could even fail. Even if you […]

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Feb
09

Self-Confidence & Your Brand

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Increasingly, I am becoming aware that there is a direct link between success and self-confidence. If you don’t believe in you, why would you believe in your brand, and why would anyone else believe in your brand? I also have found that self-confidence doesn’t cut it. What matters is God confidence! The more I trust […]

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Feb
02

Why Value Beats Cheap Every Time

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What do customers really want? Do they only want what’s cheap? If that were so, then why do consumers by iPhones? Why is Lexus a popular brand of car? Why do flat TVs exist that cost $5000 or more? Here’s the truth of the matter—value wins every time. So how do you communicate that about […]

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Jan
26

A Good Mindset – Essential to Your Branding Success

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What is the number one factor that will ensure your branding success? Is it your knowledge? Experience? How many people you know? Actually, the biggest factor is a positive mindset. Why? Without self-confidence, you will sabotage your work at home business every step of the way. As Napolean Hill says in Think and Grow Rich, […]

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Jan
19

How I was Changed by Entrepreneurialism

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Becoming an entrepreneur. When I embarked on this adventure over 14 years ago, I had no idea what was in store for me. Perhaps in the back of my mind I thought it would be easy. Just get a product out there and it will sell itself. I had the knowledge and experience, after all, […]

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Jan
12

7 Questions You Need to Ask BEFORE You Have a Logo Created

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Over and over again, I see the same story with business owners. They create a product or service and then as an afterthought put up a logo. Or they have somebody from Fiverr design the logo. And there is no analysis, no strategy. Just something that looks “cool” or “pretty.” I end up having to […]

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Jan
05

Start the New Year Right – Write a Business Plan for Your Brand

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The New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential! If you already have a business plan, now is a great time to update it. Why create a business plan? Because if you don’t have some […]

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Dec
29

How Your Brand Can Effortlessly Draw Your Audience

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Client attraction. It’s a buzz word these days that if you’re like me, you see everywhere. And we see it everywhere because it is, indeed, a very important strategy. And that is where branding comes in. A good brand distinguishes you from the crowd. On the Internet especially, it is so easy to get lost. […]

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Dec
15

When It’s Time for Re-Branding

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You may have been in business for awhile and have all your branding done. But is it time to update your look? That is exactly the position I find myself in. Over the years, my business has grown from greeting card publishing to ebooks to homeschooling curriculum to educational business resources. Now I am expanding […]

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Dec
08

3 Ways to Create a Customer Retention Program

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Christmas. It’s a time when we’re all thinking about giving and receiving gifts. But have you thought about what to give your clients and vendors? And in a bigger way, have you thought about creating a customer retention program? They say the best customer is your current customer. Think about it. How much does it […]

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Dec
01

Publicity Ideas to Create Visibility for Your Brand

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Publicity. It is often the forgotten marketing method to increase brand visibility. So how can you use publicity to effectively increase your presence in the marketplace? Here’s some ideas to get you started. 1) Find out what your needs are in the community and apply your gifts, talents, and donations. Look for sponsorship opportunities where you […]

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Nov
16

What to Do When You Lose Motivation

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Let’s face it. Building a business isn’t easy. There really is no magic pill out there. So how can you keep motivated to keep increasing your brand recognition when you feel burnt out? First of all, take a look at your marketing plan. Does it include tasks that you dread? Do you have enough tasks […]

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Nov
03

How to Approach Sales and Have a Successful Brand

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I’m going to be honest with you, I am not a sales person. But actually, I’ve found that to be an advantage. Why? Because more and more, consumers are resistant to blatant sales pitches. They are looking to develop relationships. The truth is, people don’t do business with businesses. They do business with people they […]

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Oct
26

How to Write a Business Plan for Your Brand

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The New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential! If you already have a business plan, now is a great time to update it. Why create a business plan? Because if you don’t have some […]

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