CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

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Newest Posts:

Over and over again, I see the same story with business owners. They create a product or service and then as an afterthought put up a logo. Or they have somebody from Fiverr design the logo. And there is no analysis, no strategy. Just something that looks “cool” or “pretty.” I end up having to […]

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The New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential! If you already have a business plan, now is a great time to update it. Why create a business plan? Because if you don’t have some […]

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Dec
29

How Your Brand Can Effortlessly Draw Your Audience

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Client attraction. It’s a buzz word these days that if you’re like me, you see everywhere. And we see it everywhere because it is, indeed, a very important strategy. And that is where branding comes in. A good brand distinguishes you from the crowd. On the Internet especially, it is so easy to get lost. […]

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Dec
15

When It’s Time for Re-Branding

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You may have been in business for awhile and have all your branding done. But is it time to update your look? That is exactly the position I find myself in. Over the years, my business has grown from greeting card publishing to ebooks to homeschooling curriculum to educational business resources. Now I am expanding […]

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Dec
08

3 Ways to Create a Customer Retention Program

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Christmas. It’s a time when we’re all thinking about giving and receiving gifts. But have you thought about what to give your clients and vendors? And in a bigger way, have you thought about creating a customer retention program? They say the best customer is your current customer. Think about it. How much does it […]

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Dec
01

Publicity Ideas to Create Visibility for Your Brand

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Publicity. It is often the forgotten marketing method to increase brand visibility. So how can you use publicity to effectively increase your presence in the marketplace? Here’s some ideas to get you started. 1) Find out what your needs are in the community and apply your gifts, talents, and donations. Look for sponsorship opportunities where you […]

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Nov
16

What to Do When You Lose Motivation

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Let’s face it. Building a business isn’t easy. There really is no magic pill out there. So how can you keep motivated to keep increasing your brand recognition when you feel burnt out? First of all, take a look at your marketing plan. Does it include tasks that you dread? Do you have enough tasks […]

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Nov
03

How to Approach Sales and Have a Successful Brand

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I’m going to be honest with you, I am not a sales person. But actually, I’ve found that to be an advantage. Why? Because more and more, consumers are resistant to blatant sales pitches. They are looking to develop relationships. The truth is, people don’t do business with businesses. They do business with people they […]

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Oct
26

How to Write a Business Plan for Your Brand

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The New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential! If you already have a business plan, now is a great time to update it. Why create a business plan? Because if you don’t have some […]

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Oct
20

Why Professionalism Still Matters In Branding

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Is professionalism a dying art? Sometimes I think that, living out here in the West as I do! But professionalism can set you apart from your competition and bring success to your brand. What exactly is professionalism? Professionalism is having “soft skills,” like dressing appropriately for a client meeting, or shaking a hand in a […]

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Oct
13

The Work Ethic—A Great Tool to Grow Your Brand

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What one tool can help you distinguish yourself above the crowd, above your competition? An old-fashioned work ethic! These days, the entitlement mindset has infected business after business. Sometimes, business owners will think that work is just owed to them or it will come magically. They will over-promise and under-deliver. They will say anything to […]

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Oct
06

An Unexpected Source for Your Passion and Calling so You can Create a Thriving Business

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Success. You want it. More than anything, you want a thriving work at home business. One that gives you the freedom to stay with your children, to be debt free, to enjoy life and most importantly, contribute to God’s Kingdom. So how do you achieve this wildly successful business? Through authentic branding. Authentic branding is […]

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Sep
29

5 Essential Ingredients to Building a Successful Brand

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What ingredients make up for a successful brand? Some of them may surprise you! 1. Desire This is where it must start. You have got to WANT to build a successful business. You must want it with every fiber of your being. Because face it: hurdles are going to come. Something worth having is something […]

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Sep
22

Your Brand and What You Charge

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As a brand consultant, one pitfall I have noticed time and again is a sense of guilt for charging customers. Often my clients are so excited about what they do and love helping people so much that money is the last thing on their mind. But there’s a huge problem with this thinking. First of […]

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Sep
15

Will a Cheap or Free Logo Kill Your Business?

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As a work at home parent, finances can sometimes be tight. Every penny counts. But it’s easy to get short sighted and in the long run ruin your business with poor decisions. One of those short-sighted decisions is to go with a cheap or free logo. Why? Think about it this way: Corporations spend tens […]

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Sep
08

15 Questions to Ask Yourself (and God) When You Want to Give Up

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Life as a Christian work at home mom or dad is not always easy. In fact, from my experience it’s like swimming upstream. Sometimes it is downright hard, especially when there are so many duties and responsibilities and needs that need to be balanced and juggled. Sometimes I feel that it is like pulling teeth. […]

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Sep
01

Your Authentic Brand Identity—Where Truth and Perception Agree

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“Little children, let us not love in word or talk but in deed and in truth.” When our pastor spoke from 1 John 3 over the summer, that verse struck out to me as a compelling one for business. Because the best, most effective brand is built on authenticity. And the perception of your target […]

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Aug
25

The Number One Bible Passage that Makes a Difference in Your Brand

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Bible verse and branding? How in the world do they go together? As a Christian work at home mom, I can tell you from experience they DO go hand in hand! In fact, long before I started my business, I prayed that God would not let me have a ministry until I could put this […]

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Aug
18

Is Print Dead and What Do You Need to Know About It?

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In these days of Internet marketing, is print really dead? After all, more and more newspapers are going out of business and magazines are rushing to become digital. Is there a place for print collateral and advertising? Absolutely! Let me explain why and how you need to make print part of your strategic brand strategy. […]

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Aug
11

Developing Systems—The Foundation of Your Brand

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Many years ago, after I graduated from college, I was forced to become a secretary due to the grim job outlook at that time. I rankled at this idea for a long time. Frankly, administrative work is boring to me. I’d much rather be thinking of ideas or creating a product. But now that I’m […]

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