CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!


About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

.

Newest Posts:

Aug
03

Relationships: the Key Factor to Your Branding Success

By · Comments Comments Off on Relationships: the Key Factor to Your Branding Success

In this Internet age, trends seem to rule the roost when it comes to building a work at home business. Everyone is searching for that “magic pill” that will bring them instant success with very little effort. But this is an illusion. It is like the foolish man building on sand. A Christian work at home business needs […]

Read the rest of this entry ...

Corporations spend tens of thousands of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance. They know that their branding is their most important asset. So […]

Read the rest of this entry ...

A name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition. So how do you create a good one? And what do you […]

Read the rest of this entry ...

Jul
06

3 Common Logo Design Mistakes that Detract from Your Brand Image

By · Comments Comments Off on 3 Common Logo Design Mistakes that Detract from Your Brand Image

In this Internet age, it is more important than ever to stand out above the crowd. You can get literally lost in a sea of choices these days! So how can you get noticed? One very important way is through having a professional brand image. Many home-­based business owners make common mistakes when it comes […]

Read the rest of this entry ...

Jun
29

What Does It Really Mean to Be “Authentic” with Your Brand?

By · Comments Comments Off on What Does It Really Mean to Be “Authentic” with Your Brand?

“Authentic” is another buzz word heard a lot when talking about branding. I use it myself in my branding courses. It’s core to what I do and how I help my clients. But what does it mean? And how do you be authentic? Authentic is being real. It is being you, not a carbon copy of […]

Read the rest of this entry ...

Jun
15

4 Tips to Overcoming Procrastination in Your Business

By · Comments Comments Off on 4 Tips to Overcoming Procrastination in Your Business

Procrastination. Really, quite honestly it is one of my biggest weaknesses. It’s so easy for me to get caught up in Facebook or checking my email a hundred times per day or wasting my time just “putsing” around. It holds me back from accomplishing everything I need to accomplish and it definitely could hurt my brand if I […]

Read the rest of this entry ...

Jun
08

3 Print Promotional Ideas to Skyrocket Your Marketing and Sales!

By · Comments Comments Off on 3 Print Promotional Ideas to Skyrocket Your Marketing and Sales!

In these days of Internet marketing, it is easy to forget about old-­fashioned methods. No, they are not dead! In fact, think about this: what do you receive in your mailbox? Junk and bills, right? So perhaps you can stand out above the crowd through some direct mail campaigns targeted to your audience. May these ideas get you […]

Read the rest of this entry ...

Jun
01

Social Media is About Networking and Branding is Key!

By · Comments Comments Off on Social Media is About Networking and Branding is Key!

Recently, while a guest on a local radio show, I got to meet a top social media marketer named Kevin Knebl. He wrote a book called, “The Social Media Sales Revolution” and he is in high demand as a speaker all over the world. As I listened to him being interviewed, what he said resonated with me. […]

Read the rest of this entry ...

May
25

Why a Tagline is So Important … and How to Write One

By · Comments Comments Off on Why a Tagline is So Important … and How to Write One

As a home­based business owner, a tagline or slogan is extremely important. Why? Because it clarifies why you are in business and what you do. As the saying goes, brevity is the soul of wit. As a society, we are used to sound bites. You need to make a sound bite for yourself! This is especially important […]

Read the rest of this entry ...

May
18

Push Past the Fear and Do It Anyway!

By · Comments Comments Off on Push Past the Fear and Do It Anyway!

The statistics for business failure, quite frankly, is grim. I think you know what I’m talking about. So what is one of the main reasons most businesses fail? A lack of confidence. This lack of confidence can manifest itself in paralyzing fears. These fears can stop you from truly achieving your dreams and goals. They can be detrimental […]

Read the rest of this entry ...

May
11

7 Essentials Your Logo Must Have to Stand Out Above the Crowd

By · Comments Comments Off on 7 Essentials Your Logo Must Have to Stand Out Above the Crowd

In my line of work as a graphic designer, I often see ads promising the moon when it comes to creating logos and of course for very, very cheap. One that especially stands out that I saw recently promised “your logo designed in one hour live!” But what these companies do not tell you is […]

Read the rest of this entry ...

May
04

Closing Sales­­ – How It’s Really About Listening, NOT Pushing

By · Comments Comments Off on Closing Sales­­ – How It’s Really About Listening, NOT Pushing

Sales. It’s something we’ve got to do as business owners in order to thrive. But there is a right way and a wrong way to go about it. Increasingly, consumers are wary of outright sales messages. The same tactics used in days gone by may not work in these times. I think of telemarketing. Awhile ago, I […]

Read the rest of this entry ...

Apr
27

5 Ways to Promote Yourself When You Have No Advertising Budget

By · Comments Comments Off on 5 Ways to Promote Yourself When You Have No Advertising Budget

So let’s face it. Owning a work at home business sometimes means we have no extra money for advertising. But this could mean the death of our endeavors! How can we overcome this challenge? Let me share five ways you can promote your business with no budget. These are methods I have used or will use in the […]

Read the rest of this entry ...

Apr
20

Moses and Jethro—A Lesson in Branding

By · Comments Comments Off on Moses and Jethro—A Lesson in Branding

Moses. A busy general of a brand-new nation numbering a million people. You think he was slightly busy? Oh yeah! He was the one man at that time that had a face-to-face relationship with God. Important, definitely. But in Exodus 18, we learn some key lessons that I believe can be applied to our businesses […]

Read the rest of this entry ...

Apr
13

Why a Brand Audit is Necessary and How to Do One

By · Comments Comments Off on Why a Brand Audit is Necessary and How to Do One

Visual and brand audits. It’s one of those fancy words graphic designers use. Why do you need one and how do you do it? A brand audit is a careful analysis of every marketing material you have, from signage to business cards to your Website. I like to call it an Identity Hunt. That’s what […]

Read the rest of this entry ...

Mar
30

Taking Care of Yourself is Branding, Too!

By · Comments Comments Off on Taking Care of Yourself is Branding, Too!

As business owners and work at home moms and dads, it’s so easy to put ourselves last. We often hear this guilt trip: God first, others second, me third. I’m here to tell you that’s absolutely wrong. Shocked? That’s because JESUS should be the center of everything in your life, including your brand! He has […]

Read the rest of this entry ...

Mar
23

Why Branding is a Better Sales Vehicle

By · Comments Comments Off on Why Branding is a Better Sales Vehicle

We’ve all had a slimy sales experience. I’ll tell you my latest one that makes me laugh. Maybe you’ll get a kick out if it, too. Maybe this has happened to you… So a couple of weeks ago I got a call from a representative from a financial services company. Fairly well-known one. He had […]

Read the rest of this entry ...

Mar
14

No Heavy Lifting

By · Comments Comments Off on No Heavy Lifting

  ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose […]

Read the rest of this entry ...

Mar
02

The Solution to the Problem of Not Getting Noticed

By · Comments Comments Off on The Solution to the Problem of Not Getting Noticed

Getting noticed above the crowd for the home business owner can be very frustrating and cost much in profits, time, and money. And very often, home business owners run on thin margins and even non­existent marketing budgets. How can you get the word out about what you do when there is so much competition out […]

Read the rest of this entry ...

Feb
16

Why You Need to Define Your Business

By · Comments Comments Off on Why You Need to Define Your Business

The Bible says that without vision, my people perish. Now in your work at home business, why should it be any different? Because if you don’t understand what your Unique Selling Proposition (USP) is, or what value you bring to your customers, your brand will suffer and your business could even fail. Even if you […]

Read the rest of this entry ...

About CWAHM:





** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by CWAHM.com or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy