CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

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Newest Posts:

Network marketing, multi-level marketing, and direct selling are very popular these days. It’s an attractive option because you don’t have to build a business from the ground up. Many systems are already in place for you, especially product development. But are you missing out? If you are a network marketer or direct seller, let me […]

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What keeps you from getting the word out about your business and connecting with your prospects? What prevents them from seeing your value? Often, the number one reason is because of your mindset. If you don’t take your business seriously, why would your prospects take your business seriously? A well constructed logo goes a long […]

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Jul
05

A Few Graphic Design Secrets to Help Your Brand Stand Out

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Effective branding requires good graphic design. A well-constructed logo, after all, is the basis for a brand image that stands out above the crowd. But these days, free logos and cheap software abounds. Graphic design standards have been lost in this rush to find inexpensive solutions. But as the old saying goes, it’s penny wise […]

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Jun
27

How Publishing a Book Can Propel You to Expert Status

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The goal of branding for success is to bring your company “top of mind” to your customer. This is called brand positioning. But how can you do that? One very effective way is through book publishing. And with the Internet, it has never been easier! Your aim needs to be that of becoming a trusted […]

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Jun
20

What Fonts Can Do For Your Branding

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We live in an interesting age. Many people know what a font is and yet so many business owners do not use them effectively in their branding! The art of using fonts—or typography—can set your logo image apart from your competition. This requires imagination and experimentation. What is the biggest clue to finding just the […]

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Jun
16

How To Find A Perfect Image For Your Brand

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A big part of your brand is a symbol or logomark. But how do find the perfect one? First of all, you need to do thorough analysis of your Unique Selling Proposition, mission, vision, and other important considerations. You need to have clarity on why you are in business, whom you serve, and what you […]

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Jun
06

What Your Communication Systems Say About Your Brand

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A brand is communicated from the moment your prospect contacts you, whether that is through a web page, email, a sign, or a phone greeting. The communication systems (or lack of systems) says a lot about you and your brand. What does it say? Let’s just consider this one case in point, something my local […]

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Anyone these days can come up with a logo. Options are all over the Internet. Free software programs abound, as well as free templates, cheap services, and a myriad of pre-made images. That all sounds so great, right? Especially as a Christian work at home Mom or Dad trying to save money. But there’s something […]

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Before you endeavor to create a brand image/logo, or have one designed for you, get a vision for it. How do you do that? It can be as simple as sketching it out on a blank piece of paper. Think through what components you want in your brand. What kind of image, if any? A […]

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May
19

Writing a Stellar Slogan that Creates a Buzz for Your Business

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Creating a buzz. Wouldn’t you like that for your business? Wouldn’t it be great if people were talking about you with excitement? After all, word of mouth advertising is the best kind of marketing you can get! Creating a slogan is one of the best ways to do so! Think about slogans we’re all familiar […]

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May
12

A Successful Brand Requires a Target Market

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There’s an old saying I’m sure you’ve heard: “If you aim at nothing, you will hit it. Every time.” That saying applies to choosing a market. Saying that you will market to everyone will actually diminish your brand and therefore your success. Why? Because if you don’t have a particular person in mind as you […]

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A name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition. So how do you create a good one? And what do you […]

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Apr
28

Writing a Mission Statement

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Mission statements. Nonprofits use them frequently. Churches use them all the time. Corporations use them as well. But what about you? Have you created your mission statement? And why is it important? A mission statement helps to make sure you stay on target with your business. It answers the question, “Why do you exist and […]

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Apr
21

Identify Your Passions to Experience Business Success

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So many new business owners find an opportunity, seize on it, then realize they have no desire to promote it. It becomes a drag. Then they flit to one business opportunity after another, with no direction or knowledge on how to build a lasting business. I made this mistake myself, in fact several times. When […]

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If you want a long lasting business and a brand that effectively communicates who you are and what you do, you need to do careful planning. Initially, this requires analyzing information, like who your target market is, what makes you unique as a business, what solutions you offer, and what message you want to reach […]

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Apr
07

8 Steps to Creating Financial Success with Your Brand

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We all want financial success. But how do we get there? What proven methods in this digital age will lead us to that pot of gold just looming over the horizon, that Promised Land that we eagerly await? When will it ever get past a mirage and to the real thing that we’ve been dreaming […]

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Mar
31

3 Mistakes that Can Kill Your Business and Your Brand

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Has this ever happened to you? You mention something on Facebook, some sort of struggle, and then all of a sudden you get a message from a friend trying to sell you something? Or maybe a friend pressured you to buy something from them. And because you didn’t, they stopped being your friend! Or perhaps […]

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Mar
24

How Do You Bring Christ into Your Brand?

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As Christian work at home parents, we have a unique opportunity to bring Christ into our businesses. For me, it’s the ultimate reason why I am in business in the first place. I look at my company, AngelArts, as a Business As Mission. Think about this: we have an opportunity to share more about Christ […]

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Mar
17

A Dozen Steps to Using Facebook Ads to Increase Brand Awareness

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You’ve probably seen them. Sponsored ads in Facebook. And you have probably noticed this creepy phenomena where you go to a Website (like Amazon), then when you go to Facebook, that same product shows up! You might think it’s strange, but it really is no mystery. It’s called retargeting or pixeling. It’s all done by […]

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Mar
03

5 Secrets to Designing a Book Cover that Skyrockets Sales

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Creating a bestselling book on Amazon. A laudable goal that many business owners aspire to. It’s perfect as a Christian work at home mom or dad to publish a book because it brings credibility. But what’s the number one factor when self-publishing a book? Your cover. Yet many business owners skimp on this by doing […]

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