CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

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Newest Posts:

Mission statements. Nonprofits use them frequently. Churches use them all the time. Corporations use them as well. But what about you? Have you created your mission statement? And why is it important? A mission statement helps to make sure you stay on target with your business. It answers the question, “Why do you exist and […]

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Nov
16

Not Where You Want to Be? Maybe You’re Out of Alignment!

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Feeling stuck? Like nothing you try is working in your business? It may be that you are out of alignment. What do you I mean? Let me tell you a personal story. In my married life, there were some misplaced priorities that prevented me from reaching the goals I had set for myself. Because our […]

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Nov
02

Respect: the One Attitude that Can Make Your Brand Stand Out

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These days, it seems that more and more companies do not care about their product or service and they are apathetic toward their customers. But as a work at home Mom or Dad, you have an excellent opportunity to stand out. And as a Christian, by striving for excellence in all you do you can […]

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Oct
26

10 Low­-Cost Vendor Booth Ideas to Rocket Your Brand Recognition

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As Christian work at home business owners, we need to get out in the community on a regular basis. I have found the best way to get out in front of my target market is to participate in vendor fairs. But signage can be extremely expensive. And how can you make your booth appealing instead of drab and […]

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Aug
31

3 Ways to Keep Your Brand “Top of Mind”

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Keeping your brand “top of mind” with your prospects and customers is an important goal. Why? Because when a need or want arises, your prospect will think of you first and naturally want to reach out to you for help. This will result in more sales, both with new and repeat customers. How does this work? First of […]

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Aug
03

Relationships: the Key Factor to Your Branding Success

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In this Internet age, trends seem to rule the roost when it comes to building a work at home business. Everyone is searching for that “magic pill” that will bring them instant success with very little effort. But this is an illusion. It is like the foolish man building on sand. A Christian work at home business needs […]

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Corporations spend tens of thousands of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance. They know that their branding is their most important asset. So […]

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A name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition. So how do you create a good one? And what do you […]

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Jul
06

3 Common Logo Design Mistakes that Detract from Your Brand Image

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In this Internet age, it is more important than ever to stand out above the crowd. You can get literally lost in a sea of choices these days! So how can you get noticed? One very important way is through having a professional brand image. Many home-­based business owners make common mistakes when it comes […]

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Jun
29

What Does It Really Mean to Be “Authentic” with Your Brand?

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“Authentic” is another buzz word heard a lot when talking about branding. I use it myself in my branding courses. It’s core to what I do and how I help my clients. But what does it mean? And how do you be authentic? Authentic is being real. It is being you, not a carbon copy of […]

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Jun
15

4 Tips to Overcoming Procrastination in Your Business

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Procrastination. Really, quite honestly it is one of my biggest weaknesses. It’s so easy for me to get caught up in Facebook or checking my email a hundred times per day or wasting my time just “putsing” around. It holds me back from accomplishing everything I need to accomplish and it definitely could hurt my brand if I […]

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Jun
08

3 Print Promotional Ideas to Skyrocket Your Marketing and Sales!

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In these days of Internet marketing, it is easy to forget about old-­fashioned methods. No, they are not dead! In fact, think about this: what do you receive in your mailbox? Junk and bills, right? So perhaps you can stand out above the crowd through some direct mail campaigns targeted to your audience. May these ideas get you […]

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Jun
01

Social Media is About Networking and Branding is Key!

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Recently, while a guest on a local radio show, I got to meet a top social media marketer named Kevin Knebl. He wrote a book called, “The Social Media Sales Revolution” and he is in high demand as a speaker all over the world. As I listened to him being interviewed, what he said resonated with me. […]

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May
25

Why a Tagline is So Important … and How to Write One

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As a home­based business owner, a tagline or slogan is extremely important. Why? Because it clarifies why you are in business and what you do. As the saying goes, brevity is the soul of wit. As a society, we are used to sound bites. You need to make a sound bite for yourself! This is especially important […]

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May
18

Push Past the Fear and Do It Anyway!

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The statistics for business failure, quite frankly, is grim. I think you know what I’m talking about. So what is one of the main reasons most businesses fail? A lack of confidence. This lack of confidence can manifest itself in paralyzing fears. These fears can stop you from truly achieving your dreams and goals. They can be detrimental […]

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May
11

7 Essentials Your Logo Must Have to Stand Out Above the Crowd

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In my line of work as a graphic designer, I often see ads promising the moon when it comes to creating logos and of course for very, very cheap. One that especially stands out that I saw recently promised “your logo designed in one hour live!” But what these companies do not tell you is […]

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May
04

Closing Sales­­ – How It’s Really About Listening, NOT Pushing

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Sales. It’s something we’ve got to do as business owners in order to thrive. But there is a right way and a wrong way to go about it. Increasingly, consumers are wary of outright sales messages. The same tactics used in days gone by may not work in these times. I think of telemarketing. Awhile ago, I […]

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Apr
27

5 Ways to Promote Yourself When You Have No Advertising Budget

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So let’s face it. Owning a work at home business sometimes means we have no extra money for advertising. But this could mean the death of our endeavors! How can we overcome this challenge? Let me share five ways you can promote your business with no budget. These are methods I have used or will use in the […]

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Apr
20

Moses and Jethro—A Lesson in Branding

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Moses. A busy general of a brand-new nation numbering a million people. You think he was slightly busy? Oh yeah! He was the one man at that time that had a face-to-face relationship with God. Important, definitely. But in Exodus 18, we learn some key lessons that I believe can be applied to our businesses […]

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Apr
13

Why a Brand Audit is Necessary and How to Do One

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Visual and brand audits. It’s one of those fancy words graphic designers use. Why do you need one and how do you do it? A brand audit is a careful analysis of every marketing material you have, from signage to business cards to your Website. I like to call it an Identity Hunt. That’s what […]

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