CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

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Newest Posts:

Before you endeavor to create a brand image/logo, or have one designed for you, get a vision for it. How do you do that? It can be as simple as sketching it out on a blank piece of paper. Think through what components you want in your brand. What kind of image, if any? A […]

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Creating a buzz. Wouldn’t you like that for your business? Wouldn’t it be great if people were talking about you with excitement? After all, word of mouth advertising is the best kind of marketing you can get! Creating a slogan is one of the best ways to do so! Think about slogans we’re all familiar […]

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May
12

A Successful Brand Requires a Target Market

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There’s an old saying I’m sure you’ve heard: “If you aim at nothing, you will hit it. Every time.” That saying applies to choosing a market. Saying that you will market to everyone will actually diminish your brand and therefore your success. Why? Because if you don’t have a particular person in mind as you […]

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A name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition. So how do you create a good one? And what do you […]

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Apr
28

Writing a Mission Statement

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Mission statements. Nonprofits use them frequently. Churches use them all the time. Corporations use them as well. But what about you? Have you created your mission statement? And why is it important? A mission statement helps to make sure you stay on target with your business. It answers the question, “Why do you exist and […]

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Apr
21

Identify Your Passions to Experience Business Success

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So many new business owners find an opportunity, seize on it, then realize they have no desire to promote it. It becomes a drag. Then they flit to one business opportunity after another, with no direction or knowledge on how to build a lasting business. I made this mistake myself, in fact several times. When […]

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If you want a long lasting business and a brand that effectively communicates who you are and what you do, you need to do careful planning. Initially, this requires analyzing information, like who your target market is, what makes you unique as a business, what solutions you offer, and what message you want to reach […]

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Apr
07

8 Steps to Creating Financial Success with Your Brand

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We all want financial success. But how do we get there? What proven methods in this digital age will lead us to that pot of gold just looming over the horizon, that Promised Land that we eagerly await? When will it ever get past a mirage and to the real thing that we’ve been dreaming […]

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Mar
31

3 Mistakes that Can Kill Your Business and Your Brand

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Has this ever happened to you? You mention something on Facebook, some sort of struggle, and then all of a sudden you get a message from a friend trying to sell you something? Or maybe a friend pressured you to buy something from them. And because you didn’t, they stopped being your friend! Or perhaps […]

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Mar
24

How Do You Bring Christ into Your Brand?

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As Christian work at home parents, we have a unique opportunity to bring Christ into our businesses. For me, it’s the ultimate reason why I am in business in the first place. I look at my company, AngelArts, as a Business As Mission. Think about this: we have an opportunity to share more about Christ […]

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Mar
17

A Dozen Steps to Using Facebook Ads to Increase Brand Awareness

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You’ve probably seen them. Sponsored ads in Facebook. And you have probably noticed this creepy phenomena where you go to a Website (like Amazon), then when you go to Facebook, that same product shows up! You might think it’s strange, but it really is no mystery. It’s called retargeting or pixeling. It’s all done by […]

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Mar
03

5 Secrets to Designing a Book Cover that Skyrockets Sales

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Creating a bestselling book on Amazon. A laudable goal that many business owners aspire to. It’s perfect as a Christian work at home mom or dad to publish a book because it brings credibility. But what’s the number one factor when self-publishing a book? Your cover. Yet many business owners skimp on this by doing […]

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Feb
24

The Unseen/Biggest Dangers of Taking Your Branding Personally

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Awkward. The moment I sat in front of a brick and mortar service provider and told him that his logo missed the mark when it came to expressing his brand. As I came in the building that morning to give him a presentation on my branding programs, a mix match of signs greeted me. One […]

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Feb
16

What Everyone Ought to Know about Creative Play

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So, Christian work at home mom or dad, have you played with your kids lately? Why is that important, and what does that have to do with branding your business? Well, let me illustrate my answer with a story, if I may! Before, during, and after Thanksgiving I worked myself ragged on a book promotion. […]

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Feb
09

Are Computer Backup Services Worth the Money?

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Recently, a friend of mine messaged me horrible news. Her house had been robbed and along with that her electronic valuables. She had no backups! Thankfully, she had some files on Google Drive, but her story reminded me of the importance of always having a backup of computer files. I’ve been caught several times, too. […]

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Jan
31

11 Steps to Creating a Blog that Gets Noticed

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Blogging. It’s all the rage. It seems that everyone and their mother is blogging. As a work at home business owner, what are the step by step actions you need to take to get your blog noticed? First of all, realize the power of blogging. Your goal is to get eyeballs on your brand. It’s […]

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Jan
10

Choosing Colors for Your Brand–What are the Rules?

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In this Internet age, the color of your brand will make or break you. How can I say that? Because color communicates a message. You need it to accurately reflect the message of your brand, the essence of who you are as a business. It’s more important than ever since the competition online is so […]

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Jan
03

5 Ways to Make Your Goals Stick for 2017

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The New Year. It’s an exciting time because it brings with it new possibilities. It’s a chance to start over. A chance for improvement. It’s also a time when everyone rushes to make New Year’s resolutions. But how long do these ambitions last? Well, I’m sure you’ve made the same observations I have. In the […]

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Dec
28

How to Position Yourself to Be a Valuable Brand

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Value proposition. Brand positioning. It sounds like such fancy words, but what do they mean and why are they important? Let’s face it: today’s world is full of cheap people. Everyone wants something for free. Everyone feels entitled to getting something for practically nothing. But is that really true? After all, why would there be […]

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Dec
22

[Case Study] The Good, the Bad and the Ugly of a Book Launch

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Launches. They seem to be all the rage in Internet circles. Launches of a product or service can potentially create excitement for your brand and help you build trust, credibility, and visibility with your target market. Recently, I took a dive and went completely whole hog with a launch. I read at least three books […]

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