CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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About Dana Susan Beasley, Branding for Success Blogger

Dana Susan Beasley helps business owners and Christian families create sizzling brands and businesses for themselves so they can experience dazzling futures! She is the publisher/principal of AngelArts, a creative arts agency and publishing house and the creator of an online branding training program called Brand Identity Quest.

While Dana's expertise is in graphic arts, writing, publishing, and music, she also is a homeschooling mother devoted to working at home. Her desire is that AngelArts, and her work, be a vehicle for God's glory. She is wife to a talented architect, Travis, and mother to her artistically-gifted son, Sam.

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Newest Posts:

As a work at home parent, finances can sometimes be tight. Every penny counts. But it’s easy to get short sighted and in the long run ruin your business with poor decisions. One of those short-sighted decisions is to go with a cheap or free logo. Why? Think about it this way: Corporations spend tens […]

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Life as a Christian work at home mom or dad is not always easy. In fact, from my experience it’s like swimming upstream. Sometimes it is downright hard, especially when there are so many duties and responsibilities and needs that need to be balanced and juggled. Sometimes I feel that it is like pulling teeth. […]

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Sep
01

Your Authentic Brand Identity—Where Truth and Perception Agree

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“Little children, let us not love in word or talk but in deed and in truth.” When our pastor spoke from 1 John 3 over the summer, that verse struck out to me as a compelling one for business. Because the best, most effective brand is built on authenticity. And the perception of your target […]

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Aug
25

The Number One Bible Passage that Makes a Difference in Your Brand

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Bible verse and branding? How in the world do they go together? As a Christian work at home mom, I can tell you from experience they DO go hand in hand! In fact, long before I started my business, I prayed that God would not let me have a ministry until I could put this […]

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Aug
18

Is Print Dead and What Do You Need to Know About It?

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In these days of Internet marketing, is print really dead? After all, more and more newspapers are going out of business and magazines are rushing to become digital. Is there a place for print collateral and advertising? Absolutely! Let me explain why and how you need to make print part of your strategic brand strategy. […]

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Aug
11

Developing Systems—The Foundation of Your Brand

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Many years ago, after I graduated from college, I was forced to become a secretary due to the grim job outlook at that time. I rankled at this idea for a long time. Frankly, administrative work is boring to me. I’d much rather be thinking of ideas or creating a product. But now that I’m […]

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Corporations spend tens of thousands of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance. They know that their branding is their most important asset. So […]

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Jul
27

8 Ideas to Help Create Stunning Photographs for Social Media and Beyond!

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These days with social media, a good personal photograph is extremely important. Here are some ideas to help you get the best one possible: 1) Make sure your setting fits your business. For instance, if you are in landscape gardening, you probably don’t want to wear a business suit. On the other hand, if your […]

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Jul
21

Network Marketers and Direct Sellers–Branding Can Take Your Business to the Next Level and Beyond!

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Network marketing, multi-level marketing, and direct selling are very popular these days. It’s an attractive option because you don’t have to build a business from the ground up. Many systems are already in place for you, especially product development. But are you missing out? If you are a network marketer or direct seller, let me […]

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Jul
12

Mindset—Your Number One Barrier to Successful Branding

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What keeps you from getting the word out about your business and connecting with your prospects? What prevents them from seeing your value? Often, the number one reason is because of your mindset. If you don’t take your business seriously, why would your prospects take your business seriously? A well constructed logo goes a long […]

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Jul
05

A Few Graphic Design Secrets to Help Your Brand Stand Out

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Effective branding requires good graphic design. A well-constructed logo, after all, is the basis for a brand image that stands out above the crowd. But these days, free logos and cheap software abounds. Graphic design standards have been lost in this rush to find inexpensive solutions. But as the old saying goes, it’s penny wise […]

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Jun
27

How Publishing a Book Can Propel You to Expert Status

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The goal of branding for success is to bring your company “top of mind” to your customer. This is called brand positioning. But how can you do that? One very effective way is through book publishing. And with the Internet, it has never been easier! Your aim needs to be that of becoming a trusted […]

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Jun
20

What Fonts Can Do For Your Branding

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We live in an interesting age. Many people know what a font is and yet so many business owners do not use them effectively in their branding! The art of using fonts—or typography—can set your logo image apart from your competition. This requires imagination and experimentation. What is the biggest clue to finding just the […]

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Jun
16

How To Find A Perfect Image For Your Brand

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A big part of your brand is a symbol or logomark. But how do find the perfect one? First of all, you need to do thorough analysis of your Unique Selling Proposition, mission, vision, and other important considerations. You need to have clarity on why you are in business, whom you serve, and what you […]

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Jun
06

What Your Communication Systems Say About Your Brand

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A brand is communicated from the moment your prospect contacts you, whether that is through a web page, email, a sign, or a phone greeting. The communication systems (or lack of systems) says a lot about you and your brand. What does it say? Let’s just consider this one case in point, something my local […]

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Anyone these days can come up with a logo. Options are all over the Internet. Free software programs abound, as well as free templates, cheap services, and a myriad of pre-made images. That all sounds so great, right? Especially as a Christian work at home Mom or Dad trying to save money. But there’s something […]

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Before you endeavor to create a brand image/logo, or have one designed for you, get a vision for it. How do you do that? It can be as simple as sketching it out on a blank piece of paper. Think through what components you want in your brand. What kind of image, if any? A […]

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May
19

Writing a Stellar Slogan that Creates a Buzz for Your Business

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Creating a buzz. Wouldn’t you like that for your business? Wouldn’t it be great if people were talking about you with excitement? After all, word of mouth advertising is the best kind of marketing you can get! Creating a slogan is one of the best ways to do so! Think about slogans we’re all familiar […]

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May
12

A Successful Brand Requires a Target Market

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There’s an old saying I’m sure you’ve heard: “If you aim at nothing, you will hit it. Every time.” That saying applies to choosing a market. Saying that you will market to everyone will actually diminish your brand and therefore your success. Why? Because if you don’t have a particular person in mind as you […]

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A name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition. So how do you create a good one? And what do you […]

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