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Advertising is one of the most traditional – and most used – ways of spreading the word about your business. However, in today’s world there are so many options for advertising that it can be hard to know not only where to advertise, but how to make your ad stand out from all the rest. Here are some ideas to help you determine what will work best for your business and your budget.
Knowing Your Options
In this day and age there are so many advertising options available that it almost makes your head spin. You can advertise online, on TV, on the radio and in print. When you advertise online, you can pay a flat rate, per online click or even per impression. TV, radio and print ad pricing will vary depending on the geographical location, time of day and size of the ad.
Choosing What’s Best
In order to determine what type of advertising will be right for your business, you first need to establish where your target market is. If your target market is made up of stay-at-home moms, think about where they might spend time – the grocery store, the park, in front of the TV, and online places like Facebook and possibly Twitter, depending on what type of mom you’re gearing towards (which is why it’s so important to be as specific as possible when deciding who your target market truly is). Read More→
Inspiration For Today
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On My Side of the Fence
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Is the grass really greener on the other side of the fence?
How many direct sales companies have you signed up with? This blog post is for those of you who have been a consultant with five or more companies. I want you to know that I am in this category. I have sold jewelry, scrapbooking items, kitchen utensils, skin care and now health and wellness. I was dedicated to jewelry but I kept looking for items to ‘add-on’ to my parties/events. I thought if I could add more items to my parties, then I would make more cash. If I could be a ‘one stop shop’ for my clients, it would be AWESOME. I could target more clients and also cross-sell my products.
Here’s what happened…. I signed up for more companies, and I got distracted. I became a jack-of-all trades, and a master of NONE. More direct sales companies means more paperwork to tote around, more prices to keep in my mind, more product to carry and more monthly specials and quotas to keep. I felt overwhelmed. I felt out of control. I felt like I was doing so much work! And truth be told, I wasn’t making that much more money.
10 Strategies for Greater Backlinks
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A backlink is simply a link to your site from another site. Backlinks are also referred to as inbound links, incoming links and inward links. Having a good amount of backlinks leading to your site can do a lot for your search engine ranking. Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.
One way backlinks are much more effective in improving your search engine rankings than the traditional reciprocal links. A reciprocal link is when two websites trade links but this method has been somewhat abused over the years so backlinks are much more impressive. Reciprocal linking will still help your ranking if done properly but you want to work on getting powerful backlinks.
Below are ten ways to help you get more successful backlinks to help improve your search engine ranking. Read More→
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One great thing about being in business today is that there are so many options available for your marketing use. There are websites, blogs, social media channels as well as the old standbys of print, tv, and radio ads. Within the last couple of years, we’ve seen a dramatic increase in online marketing. The online advertising realm is continually growing and now the future looks like it rests in learning to connect with your visitors in a meaningful way in every aspect – in person and online. A great way to truly build that connection online is using audio and video.
While blogging has been the go-to source for connecting with your audience online, we’re now seeing more and more websites using audio and video. It used to be that only large corporations had the money to record and process video, but with the advent of YouTube and the price drop in HD webcams, video is now accessible to everyone.
So, how can we best use these tools to reach our audience? Read More→
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