~ Share the business…now is the PERFECT time of year to join your Team…so call everyone you know that has expressed interest in the past and let them know about your Current Kit. What a great opportunity for your new team mate to get some bookings now, get a feel for the business over the summer and be all ready to go for the fall busy season!
~ Give incentives for booking now so you keep everything flowing right into the fall months. One of the challenges we face in the direct sales business is momentum. Once we lose it, it is hard to get back. One idea is to offer a little goodie bag for a booking (with some “strings” attached like having a party in July or August)…put together a few little dollar store items…nothing expensive, just fun! Or offer a coupon for specific dates you want to fill …and then at your next parties offer incentives for the summer to keep it all going! Oh…and the best way to get bookings?? Be sure to ask EVERYONE…some will, some won’t, so what, move on to the next one!
~ Do you have products for children? Then you have a “reason to ring”! With summer here, lots of moms are looking for activities to keep the kids happy over the summer vacation…what can you offer them? Now is the time to stock up! New products are also a great way to encourage party goers to have their own party…it is always a new selection, therefore always a new party experience! And…it is an additional “reason to ring” too! Read More→
No matter the size of your business or the industry in which you work, you never know when a crisis could rear its ugly head. From financial issues to disgruntled employees, you should be prepared for anything that comes your way.
Below are five crisis management tips to implement into your business:
1. Create a mission statement. If you have yet to do this, there is no better time than now for getting started. With this in place, you will find it much easier to act in a responsible and ethical manner, no matter what type of situation arises.
2. Know your core values. Establishing a set of core values early in your company’s existence is of utmost importance. Not only can this save you in the event of a crisis, but it will help employees better understand what you expect of them.
3. Collaborate with others. While there is nothing more important than forming a strong bond with your employees and clients, don’t overlook others with whom you should forge a relationship. This includes the local police department, community centers, and educational institutions among others.
4. Know your audience. Who are you going to notify in the event of a crisis? Since this depends on the type of crisis, you need to spend time pinpointing your audience for any situation that could arise.
5. Improve your social media and public relations skills. In today’s day and age, there is no better way to spread news in real time than social media. Along with this, an effective PR strategy could help your company save its reputation in the event of a crisis.
Do you have a Strategy?
By taking these five crisis management tips into consideration, you will find it simple to create a strategy that suits you and your company.
No matter what has happened in the past, you never know what the future holds. At some point, you are likely to face a crisis. How and when you deal with this will determine what direction your company takes.
ABOUT THE AUTHOR: The U.S. Small Business Administration (SBA) provides relevant information in creating and executing a business start-up. It is great information for someone looking to completely change their career, and start a business of their own. When stepping into a new venture, it is always important to plan ahead for success.
No matter the size of your business or industry, a business must be prepared for crisis before it occurs. We explain the importance of crisis management, and how to create a strategy in order to avoid crisis in your business. You can see more tips on crisis management at http://www.businessfinancing.
Principle: Put Your Plans into Action
Scripture(s): Proverbs 14:23 ”All hard work brings a profit, but mere talk leads only to poverty.”
What good is a plan if you never put it into action? Of course, there are some plans we hope to never put into action – emergency and contingency plans. But I’m not talking about those plans. The plans I am talking about are plans for success and growth, whether for your business or for your life in general.
I remember my first year in business. My business partner and I discussed goals we’d like to see reached. They were great goals, too. It seemed that one thing after another kept getting in the way and those goals were not entirely reached. It’s one thing to set goals but another thing entirely to put plans into action to achieve those goals. Though I set my goals, I neglected to also identify action plans for reaching those goals. Read More→
The use of color in a logo is a key component to successful branding. There is a psychology behind color that will enhance your business identity if you tap into it. Color conveys meaning and creates moods and emotions. It can repel or attract. It can lead people to action or discourage people to action.
How? Think about being in a blue room. How do you feel? You might feel a little cold or even chilled, you might feel peaceful and calm. How about a red room? Is your brain more stimulated? Are you more awake?
Combination of colors has power, too. Knowing the artistic principles of opposite and complimentary colors will help you make wise decisions about your branding. Just study the color wheel and you will increase your knowledge ten fold! Or better yet, take a watercolor class! That will really boost your creativity!
Of course, knowing the preferences of your audience is key here. If your target market is women 55 and older, you will have a whole different look than if your audience is teen girls ages 1419.
Case in point: Guess vs. Dress Barn. Awhile ago, I was dragged into a Guess store by an exchange student who was living with us. It did not feel comfortable! All that black… just made me feel kind of depressed and out of place! But the Dress Barn was soothing by comparison. I felt so happy that I bought a couple of outfits! Read More→
Principle: Plan Ahead
Scripture(s): Proverbs 21:5 “The plans of the diligent lead to profit as surely as haste leads to poverty.”
Planning ahead. For some of us it is an action ingrained in us; for many others we’d rather be running by the seat of our pants taking care of things just in the nick of time. So, WHY is it so good to plan ahead? Read what Matthew Henry’s Commentary has to say about Proverbs 21:5:
Here is, 1. The way to be rich. If we would live plentifully and comfortably in the world, we must be diligent in our business, and not shrink from the toil and trouble of it, but prosecute it closely, improving all advantages and opportunities for it, and doing what we do with all our might; yet we must not be hasty in it, nor hurry ourselves and others with it, but keep doing fair and softly, which, we say, goes far in a day… 2. The way to be poor. Those that are hasty, that are rash and inconsiderate in their affairs, and will not take time to think, that are greedy of gain, by right or wrong, and make haste to be rich by unjust practices or unwise projects, are in the ready road to poverty. Their thoughts and contrivances, by which they hope to raise themselves, will ruin them.
In other words, if you want to be successful, plan ahead. If you want to be poor, live life by the seat of your pants constantly making hasty decisions. Ouch. As God’s Word does, Proverbs 6:6-8 does an even better job of explaining the business of planning ahead: Read More→
I must confess to a severe case of poverty. I never took a vow of poverty; it just seems to have worked out that way for me. I am so poor the church mice have packed their bags and moved on. If I knew where they moved to, I might join them.
Being poor can have its advantages, but I have yet to run across any.
I am so poor I am not able to pay attention, especially when watching some television program with the Gracious Mistress of the Parsonage. This has caused no small problem with my wife. We love an evening of unwinding before the TV watching some of our favorite programs. I must confess those programs are getting less and less each year. Soon we are going to have to go back to reading books.
Together we will be watching a program, and when I say “we,” I do it with certain modifications. My wife will get up and go to the kitchen for something and when she returns, she asks me a question, “What happened?”
I look at her with one of my infamous quizzical looks and respond, “Where?”
She then explains she is talking about what happened on the TV program while she was away. I then tell her, “I’m sorry, I wasn’t paying attention.”
This seems to be a source of real frustration for her.
“If you can’t afford to pay attention,” she will say sarcastically while rolling her eyes, “couldn’t you at least rent some attention some time?”
I tried explaining to her that old age is making me a little more forgetful. She, however, is not buying it, so there goes my income stream.
For me, watching television is not an obsession; it is more like a distraction. I do not follow every little bit on the television screen. For me it is not a matter of life or death, it is just a matter of recreation. I know that nothing on TV is real. We can be in the middle of the next program and I do not realize that the first program has ended. Talk about confusing!
When something does catch my attention, boy does it have my attention.
“Did you,” I ask my wife, “hear that?” Read More→