No matter what type of business you’re in, there will be some writing involved. (Don’t panic. You can do this!) There will be copywriting – writing of ads, product descriptions, etc. There will be most likely be blogging in one form or another, whether it’s traditional blogging or micro-blogger on a platform such as Twitter. And there will be post writing, on social media channels such as Facebook and LinkedIn. So, if you’re in business for yourself, get used to the thought of writing … or of hiring someone to do some writing for you.

For each of these needs, you will want to put together at least a loose strategy. Here are some ideas on how to do this in the least-painful way.

Blogging

* When you’re blogging for business, you want to be sure that you have a clear end-goal in mind.  Business blogging isn’t meant to entertain, although hopefully it will do that as well, it’s meant to connect with customers in such a way that they then desire to buy your product or work with your service. Know what you want your customer to do after reading your post and give a clear call-to-action at the end. Read More→

Advertising is one of the most traditional – and most used – ways of spreading the word about your business. However, in today’s world there are so many options for advertising that it can be hard to know not only where to advertise, but how to make your ad stand out from all the rest. Here are some ideas to help you determine what will work best for your business and your budget.

Knowing Your Options

In this day and age there are so many advertising options available that it almost makes your head spin. You can advertise online, on TV, on the radio and in print. When you advertise online, you can pay a flat rate, per online click or even per impression.  TV, radio and print ad pricing will vary depending on the geographical location, time of day and size of the ad.

Choosing What’s Best

In order to determine what type of advertising will be right for your business, you first need to establish where your target market is. If your target market is made up of stay-at-home moms, think about where they might spend time – the grocery store, the park, in front of the TV, and online places like Facebook and possibly Twitter, depending on what type of mom you’re gearing towards (which is why it’s so important to be as specific as possible when deciding who your target market truly is). Read More→