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websitesIf your website is your place of business you must build it for your customers’ needs as opposed to your own. Many people make the mistake of filling their website with useless graphics or meaningless text. Ask yourself this question, “Is this helping my customer in any way?”

When building your website, there are many small and overlooked mistakes you could be making. The list below covers some of the more common blunders that can easily be fixed.

1. No Consistency or Uniformity – Your website should remain uniform throughout. Do not make each page a different color or design. This will only succeed in confusing your customers and more than likely cause them to go elsewhere. Design your website to flow easily and consistently.

2. Confusing Navigation – Having a uniform design is one major step to user-friendly navigation but you must also use simplicity and cleanliness. Do not clutter up your pages with ads, graphics or flash. Keep your pages, clean, sleek and easy to follow. I have been to some sites that had dozens of banners lining up both sides of their pages. This is not only annoying but will cause you to lose most of your visitors quite quickly!

3. Ineffective Color Choices – Something seemingly irrelevant as color can have a lot to do with your site’s success or failure. Research the psychology of color and make wise choices for your business website. When choosing your color scheme, consider your target market, the message you want to send out and the color’s emotional effect on your visitors.

4. Click to Enter Site – Have you clicked on a link anxiously wanting to see what a site has to offer and then you see a page that says, “Click to Enter Our Site”? I have seen this numerous times and frankly it always baffles me why someone would do this. You have just seconds to capture a person’s attention so why would you put a meaningless message and extra click for them to deal with? Read More→

Brian Ellsworth

Principles of Success, by Pebbles JacoboPrinciple:  Don’t Be Prideful

Scripture: Proverbs 13:10 “Pride only breeds quarrel, but wisdom is found in those who take advice.

Pride is a tricky thing. Take pride in the excellence of your craftsmanship or skill in your work but be cautious because pride is one of those double-edged swords. On the one edge taking pride in a job well done is a good thing but on the other edge pride can easily trip one you up and cost you everything.

Pride can cause your responses to simple inquiries to be defensive. Pride can cause you to bring emotion into a disagreement when all that should be there were the facts. Pride can blind you to the warning signs that something is wrong. Pride can be your downfall and cost you everything, including clients, friends, family and reputation. Read More→


DanaIn this Internet age, trends seem to rule the roost when it comes to building a work at home business. Everyone is searching for that “magic pill” that will bring them instant success with very little effort.

But this is an illusion. It is like the foolish man building on sand. A Christian work at home business needs to be built on solid ground. On timeless business principles.

Branding is one of these timeless principles. Branding is not a hot new trend, though sometimes it appears that way since so many more people are talking about it. Branding is just the expression of who you are as a business and what makes you unique.

And effective branding is built with relationships.

God values relationships highly. Can we treat relationships less as His representatives?

How are we called to treat people?

For me, the central principle is found in 1 Corinthians 13. Many years ago, I prayed that I would have this kind of love for people, for those whom I minister to. And now that I am a business owner, I am still guided by these ideals.

Because the business is not about me. It’s about God working through me to help others. The other night, I was working hard on a display board for a fair the next morning. The thought came to me, “Why do I work so hard? Why do I put myself under this much pressure?” Read More→

I want faithful love
more than I want animal sacrifices.
I want people to know me
more than I want burnt offerings.
Hosea 6:6 HCSB


Interview with Jen Hatmaker

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jen-hatmakerABOUT JEN

Jen Hatmaker and her husband Brandon pastor Austin New Church in Texas. They pioneered Restore Austin, connecting churches to local and global non-profits for the individual, collective, and social renewal of Austin and beyond. Jen speaks at retreats, conferences, and seminars all around the country. She is the author of nine books and Bible studies, including Interrupted, A Modern Girl’s Guide to Bible Study Series, and most recently, Seven. Jen and Brandon have five children: Gavin – 12, Sydney – 10, and Caleb – 8, and they’ve recently added Ben – 8, and Remy – 5 from Ethiopia. Drop her a line or check out her ministry at


Interrupted follows the author’s messy journey through life and church and into living on mission. Snatching Jen from the grip of her consumer life, God began asking her questions like, “What is really the point of My Church? What have I really asked of you?” She was far too busy doing church than being church, even as a pastor’s wife, an author of five Christian books, and a committed believer for 26 years. She discovered she had missed the point.

Christ brought Jen and her family to a place of living on mission by asking them tough questions, leading them through Scripture, and walking together with them on the path. Interrupted invites readers to take a similar journey.





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learningIn celebrating my recent birthday, I found myself caught up in a case of nostalgia. I never imagined I would really get this old. Not that I am old, mind you, but I have reached the point in life I never thought I would when I was younger. Had I known I would get this old, I would have saved some of the energy I wasted during my teenage years.

One thing I have learned in growing older is that my eyes are not quite what they used to be. For example, the mailbox used to be rather close to the front door of our house. Now, I can barely see it from the front door and it takes over an hour to reach it by walking. To be truthful, halfway to the mailbox I have to pause and catch my breath.

And, when I look at my checkbook, I can barely see to the end of the month. When I was young, I used to hear the saying, “A penny saved is a penny earned.” Now, my eyes are so bad, I cannot see anything to buy for a penny.

Not only are my eyes going, but my hearing is not quite what it used to be when I was young. It is not as bad as it might seem. There is a good side to diminished hearing. When I am in a crowd with people talking, I can sit back, smile, nod my head occasionally and not have to be bored with what everybody is saying.

Whoever said you cannot live in the past is probably not old enough to have any past worth remembering. And the marvelous thing about remembering things in the past is that you can remember them as you like. It is your version of the past. Some people write journals, I like to trust my memory.

As my memory has aged, it has become better, just like a fine wine. In fact, my memory is so good I can distinctly remember things that never happened. And the details I remember are simply astounding. Each time I recount a memory I remember new details. Read More→


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