No matter what type of business you’re in, there will be some writing involved. (Don’t panic. You can do this!) There will be copywriting – writing of ads, product descriptions, etc. There will be most likely be blogging in one form or another, whether it’s traditional blogging or micro-blogger on a platform such as Twitter. And there will be post writing, on social media channels such as Facebook and LinkedIn. So, if you’re in business for yourself, get used to the thought of writing … or of hiring someone to do some writing for you.
For each of these needs, you will want to put together at least a loose strategy. Here are some ideas on how to do this in the least-painful way.
* When you’re blogging for business, you want to be sure that you have a clear end-goal in mind. Business blogging isn’t meant to entertain, although hopefully it will do that as well, it’s meant to connect with customers in such a way that they then desire to buy your product or work with your service. Know what you want your customer to do after reading your post and give a clear call-to-action at the end. Read More→
Advertising is one of the most traditional – and most used – ways of spreading the word about your business. However, in today’s world there are so many options for advertising that it can be hard to know not only where to advertise, but how to make your ad stand out from all the rest. Here are some ideas to help you determine what will work best for your business and your budget.
Knowing Your Options
In this day and age there are so many advertising options available that it almost makes your head spin. You can advertise online, on TV, on the radio and in print. When you advertise online, you can pay a flat rate, per online click or even per impression. TV, radio and print ad pricing will vary depending on the geographical location, time of day and size of the ad.
Choosing What’s Best
In order to determine what type of advertising will be right for your business, you first need to establish where your target market is. If your target market is made up of stay-at-home moms, think about where they might spend time – the grocery store, the park, in front of the TV, and online places like Facebook and possibly Twitter, depending on what type of mom you’re gearing towards (which is why it’s so important to be as specific as possible when deciding who your target market truly is). Read More→
How many direct sales companies have you signed up with? This blog post is for those of you who have been a consultant with five or more companies. I want you to know that I am in this category. I have sold jewelry, scrapbooking items, kitchen utensils, skin care and now health and wellness. I was dedicated to jewelry but I kept looking for items to ‘add-on’ to my parties/events. I thought if I could add more items to my parties, then I would make more cash. If I could be a ‘one stop shop’ for my clients, it would be AWESOME. I could target more clients and also cross-sell my products.
Here’s what happened…. I signed up for more companies, and I got distracted. I became a jack-of-all trades, and a master of NONE. More direct sales companies means more paperwork to tote around, more prices to keep in my mind, more product to carry and more monthly specials and quotas to keep. I felt overwhelmed. I felt out of control. I felt like I was doing so much work! And truth be told, I wasn’t making that much more money.