This week we’ve covered:
* Building visibility for your business
* Why your business needs a marketing plan
* The basics of creating your marketing plan
Next week we’ll discuss some specific strategies we can use to market our business. What have you learned this week? What do you need to put into action?
Your homework over the weekend (next 2 days) is:
1. Assess your goals, business branding and marketing plan.
2. Begin setting goals for the next several months/years including, if necessary, creating or re-vamping your branding and marketing plans.
3. Set a deadline for when you will complete each task.
Get to work!
Miss any posts from 40 Days To a Better Business? Read the entire series here.
Learn more about starting your own business HERE!
Jason Lethcoe has worked as a director, animator, and storyboard artist for the past 22 years. He is currently employed at Sony Pictures Animation. His work has been included in such features as The Little Mermaid and Cloudy with a Chance of Meatballs. He is the recipient of several awards including the Chesley Award for Best Cover Illustration – Paperback Book for his most recent series,The Mysterious Mr. Spines.
Yesterday Lori shared with us several reasons why our businesses need a marketing plan. We need to have specific, achievable goals in mind so that we know where our business is headed. This also allows us to discern what marketing options are best for our company and our budget to reach our target market.
Today we’re going to outline the basics of a marketing plan. Grab your notebook and create a page just for your marketing plan. Break it into sections including:
It’s important to get to know your market as you get started. You’ll want to make note of what is already available to your market so that you can nail down a niche where you can meet needs that are not currently being met.
Also, make note of how your target market gets the information about products or services similar to yours. You’ll want to use these avenues, but more importantly you’ll want to try to come up with new and unique ways of reaching your audience.
Write out a full description for your product or service here. This will help you to define things for yourself and also to be able to easily describe your business to anyone who asks. Too often we have an idea in our heads, but find it hard to explain our business to others. By taking the time to lay it all out in this section, you’ll be confident anytime someone asks about your company.
Also, take time in this section to lay out what it is that makes your company unique. What sets you apart from your competitors? Maybe your less expensive or provide amazing customer service. Whatever it is that makes you stand out should be laid out in this section. Read More→
It has been my privilege to work with people for 40 years. What I have noticed most is that people want an abundant life, but most do not know how to accomplish that. Men and women fill their lives with all kinds of stuff and activities trying to gain solid happiness, joy, and contentment only to find that their dreams and pursuits are more like cotton candy which quickly dissolve.
The creator of the universe, the Lord of heaven and earth, has given us clear direction about how to obtain life, meaningful relationships, contentment, joy, happiness, and success…the Abundant Life! In The Abundant Life blog, I will be addressing principles of this Abundant Life. I promise you that if you follow them, your life will be different. Your life will be radically better, and you will wonder why you didn’t follow these simple principles before. Can it be that simple? Yes. The source of my blog will be the principles that come out of God’s Word, which is living and powerful. These principles will apply to your personal life, your relationships, your money and property, and your business.
Let me tell you a little bit about me and my story. I was born in Omaha– the middle of 11 children. We were poor, and I mean dirt poor. We had to move due to the fact that the city condemned the house. We had no transportation, and my father had alcohol and gambling addictions. My mother did her best to keep food on the table and to keep the clothes washed and house cleaned. She did wonders with what she had. My dad passed away when I was 16, and my mom was left to care for nine children at home with no financial resources. Not many would call this the abundant life, right?
by Lori Twichell
No matter who you are or what the size of your company is, a marketing plan is always a good idea. It’s far more necessary than most people realize. Often, marketing is the last thing people consider when starting or growing their business. People tend to get so wrapped in what they are working on, creating it or maintaining it, that they expect the product will stand for itself. There’s an inherent assumption that all the time and effort you’ve spent building it will automatically turn into buzz. Unfortunately, that’s not the case.
The most important reason that every business needs to have a marketing plan is that it helps us to solidify and clarify our goals. If you have a plan, you have not only clear end goals, but a path you can follow to get to those goals. This also allows you to measure opportunities that come your way and see if they fit into those plans or if they’ll get you to the end goal. It’s easy to get dazzled by someone else’s ideas and get excited about what they can do for you. If you don’t have a plan, it’s possible to get wrapped up in those ideas and get distracted from your own goals. A plan gives you a constant reference and measuring stick that you can use to help keep your business – and you – on track.
A marketing plan also help you understand your business from not only an owner’s perspective, but from your customer or client’s perspective. Putting together an effective plan requires you to understand your business, your audience, and how to reach that audience. This is invaluable information for any business owner to always have in mind. It’s pretty much impossible to get the word out to your audience if you aren’t sure who the audience is or what they would need from your business. Read More→