Pinterest, a very prominent social media site, is now just behind Twitter in popularity and is growing rapidly. Pinterest incites more referral traffic than Twitter and LinkedIn combined. Obviously, this popular social site could do a lot for your business and online presence but as with all tools, it must be used properly.
The basic idea of Pinterest is to start boards on which you pin images along with a text description of what you are pinning. Some of the most popular type of pins are home, arts and crafts, style and fashion and food. Food is one of the most rapidly growing popular categories.
Learning to pin more efficiently will help increase your visibility, traffic and sales.
1. Pin Regularly- Map out a pinning schedule and stick to it. Be sure to pin at different times for optimal results. Try pinning 20 or more times throughout the day, if possible. It is better to pin consistently throughout the week rather than bulk pinning in spurts. Read More→
The holidays always come upon us faster than we expect them too so making sure your business is prepared can be challenging. With social media comes more ways to brand your business for the holidays. Social media marketing is always a powerful way to build your business but there are some tips and tricks you can integrate to elevate your social media for the holiday season.
Last year’s Cyber Monday brought in $1.4 billion in online spending which made it the largest shopping day in internet history. This year promises to increase so be ready and be a part of it!
1. Show Appreciation – Everyone wants to be appreciated and your potential customers are no different. Offer free gifts, coupons, or other specials to show your appreciation for one and all.
2. Holiday Events – Provide fun competitions and events in which your visitors and customers can participate. Throw an online holiday party with themed promotional offers such as 12 Days of Giveaways or Tis the Reason for Giving. The possibilities are endless for offering holiday themed gifts and giveaways. Promote these events on all your social sites as well as your main site and offer incentives for participation. Read More→
A study done by ExactTarget shows that 77% of consumers prefer to receive permission-based communication and sales messages by email. And according to Experian, for every dollar spent on email marketing there is an average return of $44.25.
Building a responsive mailing list can do wonders for your business but there are some misconceptions about email marketing that could cause you to lose your subscribers.
1. Not Being Consistent – eMail marketing should be regular and consistent. Don’t send a message “every now and then” and expect to get a response. You need to send regular updates and information to your readers to show you are reliable. There are different opinions on how often you should send your emails but consistency is the key. If you send your messages once a month then be sure to send one every month. I have unsubscribed to several email lists because the newsletters and/or updates were sent out so inconsistently. This shows me that the business owner is not committed to his business and therefore would not be committed to his customers. Read More→
An infographic is a collection of data or information put into a visual graphic image for quicker understanding and more effective retention. Visual marketing has been proven to be many more times effective than text.
According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.
There are many benefits to using infographics in your marketing and on your website.
Article marketing is a form of advertising whereby you write informative articles and submit them to various places on the internet. Article directories, blogs, and ezine publishers are a just a few places to submit your articles.
Article marketing has actually been used long before the internet arrived. But, as with many forms of marketing, the internet has expanded the possibilities of article marketing to help make it a much more powerful tool in your advertising arsenal.
The main goal of your article marketing campaign should be to attract people, connect with people and get them to visit your site.
If you execute any or all of the following, you more than likely will kill your marketing campaign without accomplishing those goals. Read More→
Video marketing can boost your sales substantially. But, making an effective video will take time and effort. According to ComScore, 64% of viewers are more likely to buy a product after watching a video. Video was the fastest growing advertising method in 2012. If you do not already, you might want to seriously consider a promotional video for your business.
Below are ten points of protocol for your video:
Grab Your Audience – Making an impact in the first few seconds of your video could mean the difference between success and failure. Getting the audience involved works very well in many situations. This will compel them to hear more. For instance, if you are offering a business opportunity, ask the audience to look in their wallets/purse. Then ask them to count the money (to themselves). Most people will wish they had more to count. You can let them know you have the solution. Have them do something that will make them more aware of the problem and offer the solution. Read More→
Facebook is the most popular social media networking site on the internet. What started out as a gathering place for college students has become a very powerful marketing strategy for online and offline businesses.
The basic concept of Facebook is to get people to follow your page so your posts, videos, images, etc., can be seen by more people. Facebook is a place to make connections, build relationships and gain trust and confidence in you and your business.
But before you can start building those relationships you need to get people to follow you. There are many things you can do to accomplish this goal.
Search engine optimization, also known as SEO, is the process in which you rearrange your site to get a higher ranking in the search engines, thus making it possible for more people to find your site. There are many things you can do to optimize your site for more exposure in the search engines. There are also many things you should not do because you and your site could be penalized.
Accurate and efficient SEO is critical to your site as most sites are found via search engines. Search engines have evolved and are now much more selective in what they look for in a site. Your SEO must adapt to this evolution to keep up your rankings.
While SEO methods can get complex and confusing, there are basic and clear things you can do to increase your chances of showing up in the search engines. By integrating the following optimizations into your site your rankings and your traffic should increase.
Take note of the things you should not do as well: Read More→
Remember pet rocks? I am sure a lot of you don’t. Back in 1975 Gary Dahl came up with the idea of a pet rock (a pet that was easy to take care of) and became an instant millionaire! Just think of what he would have done if he could have taken his pet rock online! Billions of people worldwide are now using the internet and that number will continue to grow. Online spending is increasing rapidly and according to Forrester Research will increase 62% by the year 2016. Many small businesses with no online presence will cease to exist. If you are thinking of starting an online business, you have many options from which to choose. Below are ten authentic ideas for your own online business. Read More→