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10 Ideas for Promoting Your Online Events
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In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events. By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.
Events are an excellent way to get people to interact with your site and business. And by creating more interaction, you are making your site much more memorable.
Below are ten ideas for promoting your event.
10 Clever Online Advertising Strategies
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According to Wikipedia, advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. More simply put, advertising is letting people know about your business and showing them you have the solution.
Advertising began thousands of years ago when ancient Egyptians started carving out announcements and notices in steel. Now, we have so many forms of advertising, it can be hard to choose which ones to use. Online marketing has taken the business world by storm!
Some of the standard online advertising strategies consist of banner ads, newsletter ads and website link exchanges. These methods can be effective but you need to get out of the box and find new and clever ways to advertise your business. Read More→
Why is Visual Marketing So Important?
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Visual marketing is the use of images, colors, video, signs and symbols to get potential customers to become attracted to your products and/or services. Studies by the 3M Corporation have shown that we process visuals 60,000 times faster than text. Thus, using visual marketing will communicate your message to your potential customers much faster and far more efficiently than using plain text.
You see visual marketing all around. T-Shirts, billboards, delivery trucks, buildings, etc., are all examples of visual marketing. But the internet has opened up a whole new world of visual marketing and we need to realize the importance of utilizing all it has to offer.
Reading the facts below will help you conclude that visual marketing is a necessary part of your marketing campaign.
How to Build an Active List Using Social Media
Posted by: | CommentsSocial media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts.
Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers. As we know, building relationships is the foundation of a successful business.
But how do we most effectively combine the two power tools to achieve the desired outcome? Below are some tips and ideas on how to use social media to build a strong, active and profitable email list.
1. Subscription Form – Be sure to add subscription forms when possible to your social pages. Make it as easy as possible for people to sign up. Read More→
The 10 Rules of Social Networking
Posted by: | CommentsSocial networking is the process of making connections and building a network, one person at a time. You make a connection with one person and you are then exposed to all their connections and so on and so on. Social networking has been practiced for centuries but the development of the internet has enabled social networking to explode with possibilities. With sites like Facebook, Pinterest, Twitter and many more, we can connect with people all over the world!
Along with the benefits of social networking come responsibilities. There are accepted rules and actions necessary for effective social networking. These rules and actions will define your conduct. Your conduct will be the deciding factor as to whether or not your social networking skills will be successful.
1. DO build relationships – Building relationships is the foundation of a successful business. Get to know your clients and let them get to know you. Form a bond based on trust and respect. Be sincere and genuinely show interest in helping your clients find the solution they are seeking. Gone are the days of pushy salesmen and intimidation tactics. Read More→
Top 10 Social Media Marketing Tips for 2013
Posted by: | CommentsMany social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline.
In 2002, Friendster was launched in the U.S and then in 2003 MySpace began.
Next to be launched was Facebook in 2004. Facebook was originally started for students but quickly spread to be much more. Twitter was born two years later in 2006. Pinterest, said to be the fastest growing site ever, was launched in 2010.
All these sites, along with others, have become powerhouses in social media marketing. As each year passes the possibilities continue to grow and expand. There probably are not many businesses left that do not engage in social media marketing.
These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with these changes. Below are the top ten tips to help your social media marketing in 2013. Read More→
10 Tips for More Resource Box Clicks
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For article marketers it’s all about providing helpful quality information so people will want to visit our sites for more of the same. But, if we don’t also produce an effective resource box, we could lose a lot of those clicks.
The resource box, which can also be called About the Author or Author’s Bio, is the snippet of information at the end of the article. Unfortunately, many times the resource box is not given the attention it needs. To get the traffic you are seeking, your resource box needs to be as powerful as the article itself.
Below are ten tips on how you can get more clicks from your article resource box: Read More→
10 Tips for a Spider Friendly Website
Posted by: | CommentsWhat exactly is a spider? Electronic spiders, also known as bots or crawlers, are how the search engines find your site. These spiders are sent out on a mission to find information on the millions of websites that exist. These spiders crawl through the web making lists of words found on websites. These words are the key to people finding the information for which they search.
The spiders will begin crawling through the most popular of websites. They will then begin building their list of keywords and will extend their search by following every link on each site. If there is a link to your site anywhere on the web, the spiders will find it.
Each search engine will have its own rules and standards but the process is basically the same. The spiders, however, can only read textual content and cannot click buttons or use drop down menus. They have limited power and capabilities.
Once the spiders retrieve the information, it is collected in a database which is how the search engines determine your ranking. This information is what people find when they use keywords to search for websites.
So with this in mind, you want your site to be spider friendly so they visit you often. There are things you can do to invite the spiders to visit your site. Read More→
10 Steps to Effective Relationship Marketing
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Relationship marketing is a much more effective method of building a business than the typical pushy salesman approach. Making the sale should not be your immediate goal. Connecting with your prospect and building a relationship is what should be foremost in your marketing strategy. You want to accomplish a long-term relationship with your customer not just a quick sale. 
A customer needs to find a business they can feel comfortable with and trust to provide what they need. Building relationships is a crucial step in this process. It may take several interactions, whether by email, phone or in person, with a customer to make a sale. Do not make your customer feel pushed or intimidated into buying. There are many things you can do to show your potential customer you are interested in more than just “making the sale”.
1. Focus on Customer Needs – Don’t make your customer feel that all you want is their money. Take the time to find out what they really need and let them know how you can fulfill those needs. You have to put your customer’s need for problem solution above your need to make the sale.
Read More→
Classified Ad - 6 Months
10 Event Ideas to Boost Your Blog Traffic
Posted by: Terri Seymour | Comments (2)Contests and giveaways are effective events to stir up some interest and excitement. If you are not sure which type of event to consider, below are ten ideas to help you to get started.
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