The internet allows many of us an opportunity at success that we may otherwise never have had. There are countless ways to make money online but there is a lot to learn as well. Unfortunately many of us will fail because we just get lost in all the information and aspects of running an online business. Below are some quick tips to give you a head start on your way to success!
Build Relationships – Take the time to establish a connection with your potential customers. People need to know and trust you before they will buy from you.
Get More Involved with Social Media – Using social media is a great way to connect with people and start building the relationship. Choose a few good social sites and start participating and sharing information, resources, etc. Don’t spread yourself too thin.
Write Guest Posts and Articles – Content is very important for your marketing campaign. Write blog posts and submit them to various blogs that target your business idea. For instance, if you sell furniture you don’t want to post on blogs that teach people how to paint. You want targeted traffic so go where people looking for furniture would go.
Build Backlinks – Backlinks can help get you a higher ranking in the search engines as well as getting you more direct traffic. Be sure to watch where you get your link posted. The search engines go by the rule, “guilty by association,” so stick with quality sites with no “questionable” content.
Publish a Newsletter – Newsletters are a good way to form relationships with people so they will buy from you. Offer quality information, interaction and be consistent. Try adding a little fun as well. A trivia game or something similar with a prize for the winner can work well.
Optimize Your SEO – Research keywords, write good headlines and titles, read up on SEO and optimize your site for those search engine spiders.
Use Google Analytics – Using Google Analytics is a good way to study your traffic. Learn where they come from, when they come, how long they stay, which pages make them leave, etc. All this information will help you maximize your site’s effectiveness.
Call-to-Action – Order Now, Sign-Up Here, Click Here, Call Now… these are all calls to action. Be sure yours is prominent and really urges your visitor to take action. Colorful well-designed buttons can make your call-to-action much more effective.
Exit Ads – Exit ads or floating ads or ads with other similar names can grab your visitor at the last minute. Make sure the offer in the ad will compel them to sign-up or follow the call-to-action. In that last second as they are leaving your site, you have one last chance to capture them.
Offer Incentives – Sometimes people just need a reason to get them to take action. Offering a free gift or valuable information can get them to sign-up or take the next step. Read More→
For anyone wanting an e-commerce website, WordPress is an excellent tool with which to launch your new business. WordPress is an open source website building program using PHP. It is one of the easiest ways to produce a professional profit producing website or blog.
WordPress may have started out as a simple blogging platform but it has evolved into much more. With plugins and widgets the features you can add to your site are endless. There is no cost to use WordPress. You can install it and modify it however you choose and it is fairly easy to learn.
Hundreds of different themes provide a wide array of designs you can choose for your website. Some themes are free and some require a fee. Although WP is not extremely difficult to use there are some things a beginner should know to make the experience flow more smoothly.
1. WordPress Folder – When you create your WP site you do not want to use a WordPress folder so it shows up in your url. I have seen sites that do this and end up with urls like mysite.com/WordPress. Install the WP in your main directory or use a subdomain.
2. Plugin Overload – Plugins are a wonderful thing. They have one for everything from changing your font size and color to sharing your posts to your social media accounts. Although they are a great tool to use, be careful not to use too many. When I first went to the plugin directory at wordpress.org I was like a kid at Christmas. I was downloading just about all of them. I have since learned to only use the plugins I actually need and to be sure they all get along. Sometimes you do get plugins that don’t play nice together. If you notice a problem on your site after installing a new plugin, just deactivate the plugin and see if it fixes the problem. Read More→
The product pages of your website are your showroom and they must be displayed properly to achieve maximum results. This does not mean that all product pages should look alike. There are many ways to be creative yet effective.
Many of us focus our attention on our homepage (which is also important) and then just paste up a cookie cutter product page. Taking the time to plan and strategize your product pages is also essential. Cart abandonment is a serious issue for online business owners but there are ways to decrease your abandonment stats.
As we go from website to website, we do not want to see clone product pages but there are aspects that should be included in all product pages. Below is a checklist for some of these important elements that will help your product page be more profitable.
1. Product Description – Do not try to write a one size fits all product description. Focus on your targeted buyer and write to them personally. Be sure to include all the benefits the product provides. Try to avoid clone phrases such as best deal in town or superior quality. Your prospect will tend to blur over these types of statements. Read More→
Since 2004 social media has been booming and there is no indication of any lapse in its strength. If for some reason you are not yet taking advantage of the intense growth and popularity of social media for your business, now is the time to get started.
Over 72 million people use Pinterest and many of them can become your customers. Businesses make money from Pinterest users and you can too. But learning and building an effective social media network takes time and a lot of work. As much as you should learn what to do, you need to learn what NOT to do. Below are 10 mistakes you might be making on Pinterest.
1. Dead or Broken Links – Be sure to check all of your posts to make sure the links are working and actually lead to the intended information. Sending your followers to dead or non-existent pages is a good way to lose them.
2. Ineffective Images – Images are everything on Pinterest. Images without human faces get liked and repined much more than images with faces. You also want to have multiple colors in your images. Images with red, orange and brown get repined many more times than blue. You do not want a lot of background or whitespace in your image. The less background, the more repins. Less than 30% will get the most repins. Smooth texture gets repinned much more often than a rough texture. Medium lightness does the best as opposed to very light or very dark images. Details matter and paying attention to your image details could make all the difference. Read More→
Owning an online business entails more than just putting up a pretty website. Besides social media, marketing and promoting, you need to learn the inner structure of your website and how well it is accomplishing its purpose. This means you need to know the details of what people do when they visit your site, how long they stay and which pages interest them the most.
The more you know about what people do when they visit your site, the more you can specify and analyze the details of your site and optimize its performance. Google Analytics provides the means to attaining this very important goal.
Listed below are some of the features provided by Google Analytics and the reasons you should be utilizing them.
1. It’s Free – We have all heard the saying, “You don’t get anything for nothing”. In this case, that is not true. Google Analytics provides you with critical information, numbers and stats needed for you to maximize your website’s performance.
2. Customizable – With GA you can customize the information for your reports. Using an easy drag n drop, you can set up the reports how you want to receive them for easier analyzing. Read More→
Spring is in the air! With it comes a feeling of revival and revitalization. Wouldn’t it be great if we could breathe new life into our websites so people could get that same sense of renewal when they visit? Spring is a time of high emotion and high energy. Bringing some of that feeling of rediscovery to your website could pump up your conversion rate.
Below are some ideas you can utilize to help your site come alive and give people a sense of rejuvenation and vitality.
1. Remove Dead Links – Go through your website and be sure you do not have broken or dead links. Not only does this deter your visitors but the search engines as well. You can find a quick and easy free service at brokenlinkcheck.
2. Resuscitate Old Content – Look over your older posts and content and see how you can add new info, images or resources to it to bring it back to life. Things are always changing so change with them and revitalize your content.
3. Add Visuals – One of the best ways to bring a website alive is by adding videos, striking images, memes and other visual concepts. Post a new video each week telling about your products, services or specials. Provide helpful tips and ideas that people can utilize. Make people want to come back each week to rediscover your website. Read More→
The basically simple act of posting on your blog or other blogs can do powerful things for your business. But your action might not be so effective if you don’t utilize certain ideas. There are many things to consider when writing content but the tips below will give you a good start to getting the maximum response from your post.
1. Visual Content – Statistics say that if your post contains visual content, it will grab 94% more visits and engagement than those without. That is reason enough to start including videos and other visual content in your posts. The brain is automatically drawn more to images than to text.
2. Short Paragraphs – The amount of videos and other visuals used in marketing today is one of the reasons you need to keep your paragraphs short. You need plenty of white space to avoid long drawn out paragraphs. Large blocks of text will not draw much attention to your post.
3. Keywords – One of the most responsive ways to use keywords is adding them to your post title. Do not go crazy with the keywords. Use just a couple of keyword phrases throughout your post without sacrificing readability. Use the phrases in the very beginning, a couple of times throughout and then again at the end. Be sure to read up on keyword stuffing to prevent being penalized.
4. Subscription Forms Available – Having a subscription form available after every post will increase the chances of a person taking that action and subscribing to your list. Once you capture that person’s email, the chances of retaining them as a customer is greatly increased. Read More→