Archive for Direct Sales Success
With the fall season just starting, there is no shortage of craft fairs, expos and bazaars to participate in for your direct sales business. These are great events to help you get the word out about your business and the services you provide. This is a great time to help people earn some of their holiday gifts too!
You’ll have the opportunity to meet lots of new people, talk to them about your products and their needs. Most people have a giveaway or signup sheet so they can keep in contact with the new people they meet. This is a great way to keep in contact and make sure they know about your latest specials and new products. Read More→
But, have you ever wondered how busy people are almost always the most productive?
It’s no secret that the busier you are, the more organized you have to be. It’s all about managing your time and prioritizing to get things done.
We all have the same 24 hours in a day, but how you use it will determine your success.
Here are 5 things busy people don’t waste their time on:
- Television - it’s nice to take a break every once in a while but if you’re glued to the TV everyday at 2 p.m. for your favorite show it won’t help you be productive. Record your shows and watch them as a reward when you’ve accomplished everything you need to for the day or when you’re resting on the weekends. Read More→
After a summer filled with activities, vacations and “bored” kids, it’s time to get back to the routine.
Summer can be a slower sales period for many. But back to school is a signal that the busy Fall season is just around the corner. This is the time to buckle down and get busy!
Think about all the activities you need to do to get your kids ready for school:
- clothes shopping
- register them at a new school
- school supply shopping
- meet the teacher
- college orientation
The list goes on and on! Read More→
As a direct sales business owner, you have full control on how to run your business. You can work when and where you want, tailor your demonstrations and parties the way you want and market your business any way you please.
While you have company guidelines and policies to follow, the more unique you can make your business, the higher your sales. After all, you need to differentiate yourself from other consultants so that people will want to buy from you rather than someone else.
There is only ONE thing I don’t recommend you do: discount your merchandise to get more sales.
Discounting merchandise to increase sales creates so many challenges for you and your business. Once you start discounting your merchandise, customers will expect the discounts to continue and will “wait” for the best deal. This practice isn’t sustainable either if you want to make a profit in your business. Competing solely on price is a losing battle – you will lose friends (other consultants) and customers when they find a better deal. Read More→
The same is true with your direct sales business.
If you want to be successful, you have to establish goals that you can track and measure. Your goals can and will change over time, but you need to start somewhere to establish a good business routine.
For example, my overall goals to market my business and sponsor new consultants is the following: Read More→
As a direct sales business owner, you also have the opportunity to show your children how to work and build a successful business. Sometimes, the best lessons are by including them in the process.
But what exactly can your kids do for you and your business? Depending on the age of your children, you can include them in your prep work and non-income producing activities. Read More→
Building a direct sales business is a lot like building a house: you need to build a foundation of customers for consistent sales, then add the walls that keep your house standing strong with team members (new consultants) and roof over your head with a consistently filled calendar of parties and sponsoring appointments.
Sounds easier said than done, right?
The key building a successful direct sales business is to work consistently. Too often, consultants get frustrated when things aren’t going “right”. Even if you don’t have any parties scheduled during the month, you need to work your business a little each day.
By working your business a little each day and focusing on the top 3 things that will generate more revenue, you are creating business that will happen “later”. Read More→
No matter how hard you work in your direct sales business, something will go “wrong” and a customer will not be happy. Whether it’s a defective product, back-ordered or canceled item, lost order or product quality, it’s all a negative experience in the customer’s eyes.
Don’t let negativity scare you about your business.
There are ways that you can turn negative situations around and make it a positive experience for both the customer and you. Remember, direct sales is a business of relationships. So the better you take care of your relationships, the better your business will be. Read More→
I believe this is a misconception.
At any given time, there are only 20% of consultants in any business that are really working their business. Even though you may know a lot of consultants, are they really active? Are they holding parties every week? Are they staying in contact with their customers? Are they sponsoring new people into the business? Are they getting out to meet people every week? Read More→
When you make a sale, the transaction does not stop there. The sale is an introduction to a long term relationship with your customer. How well you treat that customer will determine how much more money you can make.
Here are 5 steps to make more money with your current customers:
- Customer Service – hands down, this is the most important thing. When you treat your customers well, they will want to keep buying from you. These days, it’s very difficult to find good customer service in the stores. Despite the economy, people are still spending money, but they are very choosy on how they spend it. If you offer excellent customer service, this will result in more sales. Excellent customer service isn’t just about being nice, it’s about following up, answering questions and concerns quickly and delivering products within a few days of receiving it. Read More→