Archive for Marketing & PR
If you have an online business, no matter what it pertains to, a great way to promote yourself and your business is by sharing your knowledge. One way of doing this is by preparing free tutorials for people to read and learn from. By doing this, people will come to think of you as an expert in your field. When they need advice, products or services, you will be the one they trust and believe.
Divide your tutorial into four or five (or however many it takes) steps; then set them up at an autoresponder. If you sell home decorating items, you could set up a tutorial to paint a piece of furniture in this manner:
Step 1 – Preparing the Piece
Step 2 – Choosing the Right Paint
Step 3 – Painting the Piece
Step 4 – Maintenance
After you divide these into steps, set it up at the autoresponder for each step to be sent out two or three days apart. This is more effective than one complete mailing because it keeps your name and business in the mind of the prospective customer longer and he/she will be more likely to buy your products. Read More→
In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events. By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.
Events are an excellent way to get people to interact with your site and business. And by creating more interaction, you are making your site much more memorable.
Below are ten ideas for promoting your event.
In the business world, an event is a public gathering for the purpose of networking and/or marketing. Holding events on your blog or website can help give your traffic a substantial boost. By holding different events, you bring more life and interaction to your blog which in turn will bring more traffic.
Contests and giveaways are effective events to stir up some interest and excitement. If you are not sure which type of event to consider, below are ten ideas to help you to get started.
According to Wikipedia, advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. More simply put, advertising is letting people know about your business and showing them you have the solution.
Advertising began thousands of years ago when ancient Egyptians started carving out announcements and notices in steel. Now, we have so many forms of advertising, it can be hard to choose which ones to use. Online marketing has taken the business world by storm!
Some of the standard online advertising strategies consist of banner ads, newsletter ads and website link exchanges. These methods can be effective but you need to get out of the box and find new and clever ways to advertise your business. Read More→
Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts.
Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers. As we know, building relationships is the foundation of a successful business.
But how do we most effectively combine the two power tools to achieve the desired outcome? Below are some tips and ideas on how to use social media to build a strong, active and profitable email list.
1. Subscription Form – Be sure to add subscription forms when possible to your social pages. Make it as easy as possible for people to sign up. Read More→
Social networking is the process of making connections and building a network, one person at a time. You make a connection with one person and you are then exposed to all their connections and so on and so on. Social networking has been practiced for centuries but the development of the internet has enabled social networking to explode with possibilities. With sites like Facebook, Pinterest, Twitter and many more, we can connect with people all over the world!
Along with the benefits of social networking come responsibilities. There are accepted rules and actions necessary for effective social networking. These rules and actions will define your conduct. Your conduct will be the deciding factor as to whether or not your social networking skills will be successful.
1. DO build relationships – Building relationships is the foundation of a successful business. Get to know your clients and let them get to know you. Form a bond based on trust and respect. Be sincere and genuinely show interest in helping your clients find the solution they are seeking. Gone are the days of pushy salesmen and intimidation tactics. Read More→