Join the 14,000+ readers who receive our weekly updates. You'll receive this free printable and a $10 Advertising Credit! 
Archive for Marketing & PR
Building Your Business with FREE Tutorials
Posted by: | Comments
If you have an online business, no matter what it pertains to, a great way to promote yourself and your business is by sharing your knowledge. One way of doing this is by preparing free tutorials for people to read and learn from. By doing this, people will come to think of you as an expert in your field. When they need advice, products or services, you will be the one they trust and believe.
Divide your tutorial into four or five (or however many it takes) steps; then set them up at an autoresponder. If you sell home decorating items, you could set up a tutorial to paint a piece of furniture in this manner:
Step 1 – Preparing the Piece
Step 2 – Choosing the Right Paint
Step 3 – Painting the Piece
Step 4 – Maintenance
After you divide these into steps, set it up at the autoresponder for each step to be sent out two or three days apart. This is more effective than one complete mailing because it keeps your name and business in the mind of the prospective customer longer and he/she will be more likely to buy your products. Read More→
10 Strategies for Greater Backlinks
Posted by: | Comments
A backlink is simply a link to your site from another site. Backlinks are also referred to as inbound links, incoming links and inward links. Having a good amount of backlinks leading to your site can do a lot for your search engine ranking. Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.
One way backlinks are much more effective in improving your search engine rankings than the traditional reciprocal links. A reciprocal link is when two websites trade links but this method has been somewhat abused over the years so backlinks are much more impressive. Reciprocal linking will still help your ranking if done properly but you want to work on getting powerful backlinks.
Below are ten ways to help you get more successful backlinks to help improve your search engine ranking. Read More→
10 Ideas for Promoting Your Online Events
Posted by: | Comments
In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events. By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.
Events are an excellent way to get people to interact with your site and business. And by creating more interaction, you are making your site much more memorable.
Below are ten ideas for promoting your event.
10 Clever Online Advertising Strategies
Posted by: | Comments
According to Wikipedia, advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. More simply put, advertising is letting people know about your business and showing them you have the solution.
Advertising began thousands of years ago when ancient Egyptians started carving out announcements and notices in steel. Now, we have so many forms of advertising, it can be hard to choose which ones to use. Online marketing has taken the business world by storm!
Some of the standard online advertising strategies consist of banner ads, newsletter ads and website link exchanges. These methods can be effective but you need to get out of the box and find new and clever ways to advertise your business. Read More→
Why is Visual Marketing So Important?
Posted by: | Comments
Visual marketing is the use of images, colors, video, signs and symbols to get potential customers to become attracted to your products and/or services. Studies by the 3M Corporation have shown that we process visuals 60,000 times faster than text. Thus, using visual marketing will communicate your message to your potential customers much faster and far more efficiently than using plain text.
You see visual marketing all around. T-Shirts, billboards, delivery trucks, buildings, etc., are all examples of visual marketing. But the internet has opened up a whole new world of visual marketing and we need to realize the importance of utilizing all it has to offer.
Reading the facts below will help you conclude that visual marketing is a necessary part of your marketing campaign.
How to Build an Active List Using Social Media
Posted by: | CommentsSocial media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts.
Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers. As we know, building relationships is the foundation of a successful business.
But how do we most effectively combine the two power tools to achieve the desired outcome? Below are some tips and ideas on how to use social media to build a strong, active and profitable email list.
1. Subscription Form – Be sure to add subscription forms when possible to your social pages. Make it as easy as possible for people to sign up. Read More→
The 10 Rules of Social Networking
Posted by: | CommentsSocial networking is the process of making connections and building a network, one person at a time. You make a connection with one person and you are then exposed to all their connections and so on and so on. Social networking has been practiced for centuries but the development of the internet has enabled social networking to explode with possibilities. With sites like Facebook, Pinterest, Twitter and many more, we can connect with people all over the world!
Along with the benefits of social networking come responsibilities. There are accepted rules and actions necessary for effective social networking. These rules and actions will define your conduct. Your conduct will be the deciding factor as to whether or not your social networking skills will be successful.
1. DO build relationships – Building relationships is the foundation of a successful business. Get to know your clients and let them get to know you. Form a bond based on trust and respect. Be sincere and genuinely show interest in helping your clients find the solution they are seeking. Gone are the days of pushy salesmen and intimidation tactics. Read More→
Top 10 Social Media Marketing Tips for 2013
Posted by: | CommentsMany social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline.
In 2002, Friendster was launched in the U.S and then in 2003 MySpace began.
Next to be launched was Facebook in 2004. Facebook was originally started for students but quickly spread to be much more. Twitter was born two years later in 2006. Pinterest, said to be the fastest growing site ever, was launched in 2010.
All these sites, along with others, have become powerhouses in social media marketing. As each year passes the possibilities continue to grow and expand. There probably are not many businesses left that do not engage in social media marketing.
These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with these changes. Below are the top ten tips to help your social media marketing in 2013. Read More→
10 Tips for More Resource Box Clicks
Posted by: | Comments
For article marketers it’s all about providing helpful quality information so people will want to visit our sites for more of the same. But, if we don’t also produce an effective resource box, we could lose a lot of those clicks.
The resource box, which can also be called About the Author or Author’s Bio, is the snippet of information at the end of the article. Unfortunately, many times the resource box is not given the attention it needs. To get the traffic you are seeking, your resource box needs to be as powerful as the article itself.
Below are ten tips on how you can get more clicks from your article resource box: Read More→
Business Builder Package #1
10 Event Ideas to Boost Your Blog Traffic
Posted by: Terri Seymour | Comments (2)Contests and giveaways are effective events to stir up some interest and excitement. If you are not sure which type of event to consider, below are ten ideas to help you to get started.
Read More→