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Work at Home Articles


Why You Need to Define Your Business

February 18th, 2014

The Bible says that without vision, my people perish. Now in your work at home business, why should it be any different? Because if you don’t understand what your Unique Selling Proposition (USP) is, or what value you bring to your customers, your brand will suffer and your business could even fail. Even if you […]

Why Cheap and Free is a Really, Really Bad Idea!

February 11th, 2014

As a graphic designer, I see it everywhere: advertisements that proclaim, “Get your cheap or free logo here!” Inwardly, I groan. Not just because companies like this have almost destroyed my profession, but because I know in the long run cheap and free can destroy a business. The point of a brand is to distinguish […]

Client Attraction: How Your Brand Can Effortlessly Draw Your Audience

February 4th, 2014

Client attraction. It’s a buzz word these days that if you’re like me, you see everywhere. And we see it everywhere because it is, indeed, a very important strategy. And that is where branding comes in. A good brand distinguishes you from the crowd. On the Internet especially, it is so easy to get lost. […]

15 Zero Cost Marketing & Advertising Ideas that Produce Results

January 31st, 2014

Although the internet gives most of us an opportunity to build our own business, advertising and marketing that business can run into a lot of money.  For many of us, this obstacle could be too big to withstand.  Fortunately there are many ways you can effectively market your online business without paying a cent. Below […]

When It’s Time for Re-Branding

January 30th, 2014

You may have been in business for awhile and have all your branding done. But is it time to update your look? That is exactly the position I find myself in. Over the years, my business has grown from greeting card publishing to ebooks to homeschooling curriculum to educational business resources. Now I am expanding […]

How to Write a Business Plan for Your Brand

January 28th, 2014

The New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential! If you already have a business plan, now is a great time to update it. Why create a business plan? Because if you don’t have some […]

How to Write a Business Plan for Your Brand

January 21st, 2014

The New Year is an excellent time to make a business plan for your home business. If you want to succeed in branding, writing a business plan is essential! If you already have a business plan, now is a great time to update it. Why create a business plan? Because if you don’t have some […]

10 Common Online Business Blunders

January 17th, 2014

Because of the internet we all have the opportunity to make our own success and live the life of our dreams.  But this does not mean that building a thriving internet business is easy or a way to “get rich quick”. Starting and building an established online business takes commitment, persistence, hard work, and the […]

How to Approach Sales and Have a Successful Brand

January 14th, 2014

I’m going to be honest with you, I am not a sales person. But actually, I’ve found that to be an advantage. Why? Because more and more, consumers are resistant to blatant sales pitches. They are looking to develop relationships. The truth is, people don’t do business with businesses. They do business with people they […]

Keeping Your New Year’s Determination Throughout The Year

January 10th, 2014

What is it about all things new that appeals to us? New clothes… new car…new shoes – well that one goes without saying, especially if you’re a woman! How about a new year? At the beginning of every year people around the world celebrate with unmatched fervor. With each new year we have a renewed […]

Being Open to Change

January 8th, 2014

Balancing the need to persevere and stick to it vs. being open to change. How do you judge when to make a change? Is there a correct time to abandon a project? Let’s look at the motivation behind the decision. Are you sticking because of stubbornness; someone told you that you had to do it; […]

Use Different Mediums to Create a Buzz about Your Business!

January 7th, 2014

Social media is here to stay. And there are so many options. So how can you use it to create a buzz about your brand and your business? Here’s some ideas that I am planning on employing next year: 1) Start a radio show in your area of expertise. Invite guests to interview that will […]

Ditch the New Year’s Resolution and Create a Business Blessing Plan Instead!

December 31st, 2013

At this time of year, the pressure to create New Year’s resolutions is non-stop. My advice? Ditch them! Why? Because they don’t last! So what should you do instead? Make a Blessing Plan, especially for your business! I’ve been doing this very thing for several years now. At the beginning of the New Year, I […]

An Abundant Christmas

December 19th, 2013

Kids say it like it is, don’t they? I heard a story of a child who was reciting the Lord’s Prayer. After he asked for daily bread, he said “forgive us our Christmases, as we forgive those who Christmas against us.” It’s funny, but there is a lot of truth there. When you think about […]

Outsourcing­­: Know the Process before You Hire a Professional!

December 17th, 2013

As a busy business owner, you realize that you can’t do everything yourself. Sometimes it doesn’t make sense because of the steep learning curve involved. So you have decided you want to hire a designer. But wait! Before you do that, you need to understand the process of design! Why? The more you know about […]

How to Use Custom Christmas Cards to Create Brand Loyalty

December 10th, 2013

‘Tis the season to send Christmas cards! Think that it’s irrelevant in today’s digital age? Think again! Consider that number one, your best customer is your current customer. Also, picture your mailbox. What is it full of? Junk and bills, right? So what if you showed appreciation to your customers by sending them branded Christmas […]

Which Email List Service to Choose

December 10th, 2013

MailChimp, Constant Contact, 1Shopping Cart, oh my. Which to choose? Which to use? And most importantly why? Before passing Go and collecting your first sign up or creating an opt-in box it’s best to ask some questions and know the features of each option. Not all email list services are created equal and will meet […]

15 Pinterest Tips for More Productive Pins

December 6th, 2013

Pinterest, a very prominent social media site, is now just behind Twitter in popularity and is growing rapidly. Pinterest incites more referral traffic than Twitter and LinkedIn combined. Obviously, this popular social site could do a lot for your business and online presence but as with all tools, it must be used properly. The basic […]

How to “Critique” Your Own Booth

December 4th, 2013

Last week we went over a couple different types of vendors I observed at an event. This week we are going to go over a short checklist or questionnaire if you will, that can help you become a “Pro” at vendor events. A refresher on the “Pro” from last week’s blog post: ‘This is the […]

Publicity Ideas to Create Brand Visibility

December 3rd, 2013

Publicity. It is often the forgotten marketing method to increase brand visibility. So how can you use publicity to effectively increase your presence in the marketplace? Here’s some ideas to get you started. 1) Find out what your needs are in the community and apply your gifts, talents, and donations. Look for sponsorship opportunities where you […]

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